Egyptian Heritage and Palestinian Folklore Shine at Alamein Festival

  • Egyptian Folk Traditions Take Centre Stage at Alamein
  • Iconic Performances Celebrate Egyptian and Palestinian Heritage
  • Opera Al Layla Al-Kabira and Reda Troupe Steal the Show

The second edition of Alamein Festival 2024 celebrated Egypt’s diverse cultural identity, heritage, and folk traditions.

Part of the iconic performances throughout the festival
Part of the iconic performances throughout the festival

The festival, organized by the United Media Services (UMS) under the patronage of Dr. Ahmed Hano, the Egyptian Minister of Culture, featured performances from folkloric groups across Egypt, highlighting the country’s rich artistic and musical diversity.

The Arab Opera troupe, led by Mohamed Mostafa, presented performances based on famous Egyptian songs, plays, and films, reinterpreted with new musical arrangements, along with a segment for children featuring beloved songs.

The Ismailia troupe paid tribute to the Suez Canal region’s folklore with performances like “The Saayaden” and “Betghani l meen ya hamam,” underscoring Ismailia’s cultural richness and significant contribution to the festival’s diversity.

Key performances included those by the “El-Horria” or Freedom and Aswan Folk Arts teams. The Aswan team, led by Medhat Mahram, performed Nubian folkloric pieces such as “Al-Arajeed” and “Al-Najrashad,” with musical interludes by artists Hamada Harby and Omar Mustafa. With its rich historical and cultural significance, Aswan was a prominent and fitting feature of the festival.

The Freedom team, under Nasreldin Mohamed, performed distinct pieces from Alexandria, including the “Banat Bahry” dance and the “Alexandrian Wedding Procession.” These performances vividly brought Alexandria’s rich cultural heritage to life.

Additionally, the Assiut City Folk Arts team showcased traditional performances from the Assiut governorate, including “Al-‘Asaayah,” “Al-Tahmilah,” and the “Arouset El-Mawlid” dance. These performances reflected Assiut’s diverse historical influences, encompassing the Pharaonic, Roman, Coptic, and Islamic periods.

A standout moment of the festival was the presentation of “Opera Al Layla Al-Kabira,” a piece celebrating Egyptian visual identity by depicting Mawlid festivities. This operetta, composed by the late Salah Jahin with music by Sayed Mekkawy, remains a cultural cornerstone of Egyptian heritage.

The iconic Reda Troupe also took part, performing a vibrant array of Egyptian folkloric dances. Their performance added to the celebration of the diverse heritage of various governorates, including “Dhaheya,” and “Al-Hejala,”

Palestinian folklore was also celebrated, with a concert featuring singer Mohamed Mounir and Dina El-Wedidi. El-Wedidi performed the operetta “Ragieen” and the iconic song “Leve Palestina,” accompanied by a Palestinian dance troupe that showcased traditional performances in Palestinian costumes. This segment was a powerful celebration of the shared cultural heritage between Egypt and Palestine, making the festival a symbol of regional cultural unity.

The 2024 edition of the New Alamein Festival featured a variety of activities, including theatrical performances produced by renowned producers and starring famous stars and young artists, football matches featuring legends and star players, visits from Egyptian ministers, the launch of major investment initiatives and partnerships, and collaboration with the United Media Services, the founder and organizer of Alamein Festival.

For more information, please visit the festival website: https://elalameinfestival.com

Contact Information
Eman Salem
press@30n.org

SOURCE: Alamein Festival

‘Alamein Festival’ Launches Exciting Second Edition for 2024

  • “Alamein Festival” runs from July 11 to early September through the Egyptian North Coast.
  • The festival aims to promote New Alamein City’s urban development, boost tourism, and attract investment, featuring a variety of cultural, sports, and entertainment events.
  • 60% of the festival proceeds is dedicated to the humanitarian relief in Gaza.
  • The success of the inaugural festival in 2023, which brought nearly 15 million tourists to Egypt, has spurred substantial investment and development in the region.

Alamein Festival, the largest and most diverse entertainment extravaganza in Egypt and the Middle East, running throughout summer on the iconic Egyptian North coast organized by the United Media Services (UMS), the leading Egyptian media conglomerate and one of the biggest in the Arab region, launched its second edition, of 2024.

Amr El-Feki, the CEO and Managing Director of United Media Services
Amr El-Feki, the CEO and Managing Director of United Media Services

Under the theme “The World is Alamein,” this year’s festival runs from July 11th through the first week of September 2024, promising a spectacular showcase of cultural richness, sportsmanship, and entertainment excellence.

The festival, supported by esteemed commercial sponsors including Egyptian Post, City Edge Real Estate Development, Ezz Steel, Gemma Ceramics, Organi Group, Urban Development Fund, Global Auto Group, National Bank of Egypt, Banque Misr, Banque du Caire, Commercial International Bank, Rixos Egypt, and Council Masters, aims to shine a spotlight on the rapid urban development of Egypt’s northwest coast, particularly the burgeoning city of New Alamein. Renowned for its picturesque beaches and favourable climate, the region stands as a beacon for both local and international tourists, offering abundant investment opportunities in real estate and tourism infrastructure.

The official announcement was made at a press conference at New Alamein City, attended by Ashraf Salman, the Chairman of the Board of Directors at UMS, and Amr El-Feki, the CEO and Managing Director.

Salman underscored the festival’s strategic alignment with national development goals, emphasising its pivotal role in bolstering regional tourism in Egypt. This alignment is a source of pride for all who support the festival, he said

El-Feki outlined an ambitious program for the 2024 edition, promising an array of over 20 mega events designed to cater to diverse interests and demographics. Highlights include theatrical performances curated by esteemed producers and featuring top-tier celebrities and emerging talents, sports matches showcasing football, basketball, volleyball, and padel tennis icons, and the highly anticipated Insomnia digital games competition.

In a testament to its unwavering commitment to social responsibility, UMS has pledged to allocate 60% of the festival’s proceeds to support residents in Gaza, reinforcing its dedication to humanitarian aid amidst regional challenges.

UMS resolved to organise the second edition of “Alamein Festival” after its debut triumph last year, which attracted many international and regional visitors. This success significantly contributed to Egypt’s achieving a record-breaking influx of nearly 15 million tourists in 2023, a landmark achievement in its tourism history.

For more information, please visit the festival website: https://elalameinfestival.com

Contact Information
Eman Salem
press@30n.org

SOURCE: Alamein Festival