– Participation in FII Summit and business engagements to strengthen Hong Kong-Saudi economic cooperation
A business delegation jointly organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC)and led by Financial Secretary Paul Chan visited Riyadh, the capital of Saudi Arabia, from 27 to 31 October.
The delegation attended the Future Investment Initiative (FII) Summit and met with senior government officials and business leaders to promote collaboration between Hong Kong and Saudi Arabia in areas, such as innovation and technology (I&T), smart city, AI, fintech and biotechnology, supporting the goals of Saudi Arabia’s Vision 2030.
The visit successfully fostered exchange between Hong Kong and Chinese Mainland companies based in Hong Kong and their Saudi counterparts, deepened their understanding of the Middle East market and promoted Hong Kong’s unique role as a superconnector and super value-adder in global trade.
Saudi Arabia is the largest economy in the Middle East, with a GDP of US$ 1.084 trillion in 2024. As of 2024, it is Hong Kong’s fourth-largest trading partner and third-largest export market in the region. Despite its vast oil reserves, Saudi Arabia’s Vision 2030 aims to reduce reliance on oil and transform the country into a private sector-led, open economy. The plan seeks to enhance national competitiveness and attract foreign investment, particularly in infrastructure, tourism and green energy.
Saudi Arabia’s economic transformation presents new opportunities for Hong Kong and mainland enterprises. The composition of the delegation reflects the strong interest of both business communities in the Saudi market and highlights Hong Kong’s role as a key platform connecting international and mainland enterprises. The delegation comprised around 40 representatives from sectors, including I&T, smart cities, AI, fintech and biotechnology.
On 28 October, the delegation attended the FII Summit opening ceremony and a key thematic discussion session, at which Financial Secretary Paul Chan shared Hong Kong’s experience in promoting various public-private partnership models. He noted that the HKSAR Government is expediting the development of the Northern Metropolis as a new engine for economic diversification, a key base for I&T industries and a source of quality employment opportunities.”
In addition to attending the FII Summit, the delegation held meetings with local chambers and institutions, including Saudi Awwal Bank, Saudi National Bank, Riyadh Chamber of Commerce and Industry and Saudi Chinese Business Council. They also visited major development projects, including Diriyah Gate Development Authority, Red Sea Global, the New Murabba smart city and The Garage technology park. These engagements facilitated exchange in investment, cross-border finance, market expansion, academic collaboration and professional services.
A highlight of the visit was the Hong Kong–Saudi Arabia Business Dinner, which provided a valuable platform for in-depth discussions between Saudi enterprises and the delegation. The event fostered diverse collaboration opportunities and led to the signing of multiple memoranda of understanding (MoU) and cooperation agreements, covering areas, such as smart mobility, green energy, AI, robotics and digital transformation, laying a solid foundation for future partnerships.
Anna Cheung, Assistant Executive Director of the HKTDC, said: “The HKTDC is honoured to co-organise this mission with the HKSAR Government. Led by the Financial Secretary, this visit to Riyadh has helped Hong Kong and mainland enterprises based in the city explore new business opportunities and further strengthen Hong Kong-Saudi economic ties.”
She added that the HKTDC will continue to promote bilateral cooperation through exhibitions, forums, overseas missions and business matching activities, and looks forward to seeing more Saudi enterprises leverage Hong Kong as a gateway to the Chinese Mainland and the wider Asian market.
Multiple MoUs and cooperation agreements were signed at the Hong Kong-Saudi Arabia Business Dinner on 30 October:
Hong Kong Trade Development Council and Digital Cooperation Organization
Beijing Yunji Technology Co., Ltd and Young Life Travel and Tourism Co., Limited
I2Cool Company Limited and Madar Building Materials Company Limited
Maphive Technology Limited and Arabian Business Machines Company, a subsidiary of Olayan Saudi Holding Company
Shenzhen RabbitPre Intelligence Technology Co., Ltd and HIBOBI Technology Limited
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
– Focusing on three green tech areas that lead to a zero-carbon future supporting the Policy Address
The 20th edition of Eco Expo Asia opens today for four days at AsiaWorld-Expo, gathering some 340 exhibitors from 13 countries and regions
The Expo features diverse activities and product technologies in response to the Policy Address, covering three key areas – Circular Economy and Waste Management, Green & Smart Mobility and ESG-related Service
The ‘Experience Sharing Forum on Promoting Environmental Business in Overseas Markets’ will be held tomorrow. Government officials and representatives of quasi-governmental organisations from Belt and Road countries will share strategies for local market development, to help green companies expand their international networks
The 20th Eco Expo Asia, jointly organised by the Hong Kong Trade Development Council (HKTDC)and Messe Frankfurt (HK) Ltd and co-organised by the Environment and Ecology Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR), opened at AsiaWorld-Expo today and runs until 31 October. Some 340 exhibitors from 13 countries and regions are showcasing innovative green technologies and products, as well as ESG and sustainable solutions. The last day of the Expo, 31 October, will open to the public for free, to encourage sustainable living practices.
Yu Huiwen, Vice Minister of the Ministry of Ecology and Environment of the People’s Republic of China; Ding Zhijun, Deputy Director of the Department of Energy Conservation and Comprehensive Utilization, Ministry of Industry and Information Technology of the People’s Republic of China; Tse Chin-wan, Secretary for Environment and Ecology of the Hong Kong SAR Government; HKTDC Executive Director Sophia Chong; and Richard Li, Executive Director of Messe Frankfurt (HK) Ltd, attended Eco Expo’s opening ceremony today.
HKTDC Executive Director Sophia Chong said: “This year, we celebrate a significant milestone of the Expo – its 20th edition. This not only marks our commitment to sustainability but also underscores our ongoing mission to develop the ecosystem for driving innovation and collaboration to support the green agenda. Under the theme ‘Green Innovations for Carbon Neutrality’, Eco Expo Asia provides invaluable opportunities for the green industry. This year, once again, we are bringing together leading players from the eco sector to pave the way for a more sustainable future, in alignment with the Hong Kong SAR Government’s net zero goals.”
Speaking at the opening ceremony, the Secretary for Environment and Ecology, Tse Chin-wan, said, “In the global journey towards sustainability, Hong Kong serves as a ‘super connector’. With our unique position as an international city within the Guangdong-Hong Kong Macao Greater Bay Area and a bridge between Chinese Mainland and the world, Hong Kong brings together talent, technology, and capital to foster collaboration and scale up green innovation.
Global exhibitors gather to showcase innovative environmental technologies This year’s Expo brings together 17 pavilions. For the first time, the Environmental Campaign Committee is hosting a pavilion, presenting 22 local green start-ups, alongside a joint government pavilion featuring 11 bureaux and departments, including the Environment and Ecology Bureau. Chinese Mainland delegations from Guangdong, including Guangzhou and Shenzhen, Guangxi, Hunan, Inner Mongolia and Shanghai are also joining the Expo. The ANSO Environmental Technology Industry Alliance, led by the Alliance of National and International Science Organizations for the Belt and Road Regions(ANSO), is making its debut, together with 11 mainland enterprises, showcasing technologies related to water resources and the atmospheric environment, and laying the foundation for future expansion overseas. New overseas pavilions include Italy and South Korea, while Canada, the Netherlands and Norway are returning this year.
The Expo is also actively building a platform to support Hong Kong and mainland enterprises to go global and explore new opportunities in green trade, attracting buyers from Japan, Thailand, Indonesia, Malaysia, Singapore, Vietnam, Hungary and Poland to visit and source at the event. For tomorrow’s ‘Experience Sharing Forum on Promoting Environmental Business in Overseas Markets’, the Hong Kong SAR Government has invited government officials and representatives from quasi-governmental organisations from Belt and Road countries to share strategies to develop local markets. In collaboration with the Environment and Ecology Bureau, the Expo extends invitations to government service providers from the Chinese Mainland, as well as from ASEAN and Belt and Road countries, to visit and source green technologies and products.
Three major green and smart areas supporting the Policy Address Environmental protection has become a key policy focus in recent years. The Chinese Government recently released guidelines on advancing low-carbon transition and strengthening the development of China’s carbon trading market. This year’s Policy Address highlighted new directions in green policy in Hong Kong, including fostering green and low-carbon living environments, and expediting the application of green technologies. In line with industry development, the Expo brings together a diverse range of green tech, showcasing the latest achievements in Circular Economy and Waste Management, Green & Smart Mobility and ESG-related Services.
In Circular Economy and Waste Management, Green AI Technology Limited (Booth No. 3-D38) displays its AI-powered smart sorting bin with real-time waste identification, demonstrating good recycling methods through interactive learning. Dynagreen Environmental Protection Group Co., Ltd (Booth No. 3-E30) showcases its comprehensive waste treatment project, contributing to sustainable urban development.
In Green & Smart Mobility, SANY Turbo Fly Machine Limited (Booth No. 6-C26) from Hong Kong and Macao, a subsidiary of SANY Group, a leading equipment manufacturing company in the Chinese Mainland, brings its SANY Mobile Charging Power Station, which can charge two electric trucks simultaneously. CIMC Enric Investment Holding (Shenzhen) Co., Ltd. (Booth No. 3-F14), a leading manufacturer of advanced clean energy equipment, showcases innovative hydrogen and green methanol technology solutions for transportation and storage.
The Expo also showcases ESG-related services. Llewellyn and Partners Company Limited (Booth No. 6-D14) displays AutoTwin, a patented AI-powered integrated management platform for the construction industry, which helps reduce building operating costs, time and carbon emissions. XSIM AI Canada Inc.,(Booth No. 6-C23), a Canadian technology company, empowers wastewater and industrial facilities with its AI-driven system to reduce downtime and lower operational costs, while cutting carbon emissions by up to 30% .
Research institutions and start-ups also play a significant role in the Expo. In addition to the return of The Chinese University of Hong Kong (Booth No. 3-G24), Lingnan University (Booth No. 6-A25) and the Hong Kong Polytechnic University Jinjiang Technology and Innovation Research Institute (Booth No. 6-A23) are joining for the first time this year. The Hong Kong Science and Technology Parks Corporation (Booth No. 3-F20) presents start-up afterNATURE (Booth No. 3-F20), which is showcasing its Deep Hexagonal Basin product. This innovation creates habitats for marine life on its surface, helping to preserve coastal biodiversity. Another start-up, Formwork IO (Booth No. 3-F20), exhibits AtmosBrick and is globally debuting AtmosTile at the Expo. These ‘carbon-negative’ building materials are designed to help reduce carbon emissions.
Eco Asia Conference brings together industry leaders, focusing on construction and transportation sectors
Eco Expo’s highlight event, Eco Asia Conference, began today with the Government Session. Ding Zhijun, Deputy Director of the Department of Energy Conservation and Comprehensive Utilization, Ministry of Industry and Information Technology of the People’s Republic of China, shared the country’s latest environmental policies and trends. Officials from Myanmar, Sri Lanka, the Philippines and other Belt and Road countries also elaborated on their latest green policies and projects. Another session, ‘Revolutionising with Circular Economy: From Waste to Innovative Solutions’, featured experts led by the Business Environment Council, who explored the application of circular economy concepts in business operations. The Hong Kong Circular Built Environment Guidebook is also making its debut at the Conference, providing the latest green guidelines for the construction industry.
On the third day of the Expo, on 30 October, the Conference will have two main themes: ‘Building a Sustainable Future: Gearing Towards a Net-Zero Built Environment’ and ‘Green & Smart Mobility – Envisioning the Future of Transportation’. Industry leaders and experts, including Pak-cheung Chan, Deputy Director, Electrical and Mechanical Services Department, Hong Kong SAR Government, and Dr Rick Mo, Head of the Centre of Advanced Power and Autonomous Systems (APAS), Hong Kong Productivity Council, will share insights and discuss how the construction and transportation industries can build sustainable cities through effective collaboration.
Other exciting activities include the FHKI Q-Mark Low Carbon Restaurant Award 2025 on 28 October, the first day of the Expo. The 6th Hydrogen Economy Forum will be held on the second day of the Expo, on 29 October. Diane Wong, JP, Under Secretary for Environment and Ecology, Hong Kong SAR Government will deliver the keynote address, while Dr Wang Ziyuan, Vice President, China Hydrogen Development and Innovation Alliance for Urban Gas will share insights on the opportunities and challenges of hydrogen energy in the Guangdong-Hong Kong-Macao Greater Bay Area. The Expo also features various seminars, including ‘Startup Edge’, which promotes the development of green start-ups, featuring presentations by start-up representatives from various environmental fields.
On 31 October, Eco Expo will open to the public free of charge, to encourage public participation in environmental initiatives through a series of talks, workshops and activities. These include a seminar on the recent hot topic of extreme weather by Man Yee Chan, Chief Experimental Officer, Hong Kong Observatory, and a presentation by Ocean Park on Mission R, an initiative to protect endangered wildlife and their habitats. The public can also participate in various environmental workshops, and purchase eco-friendly products from the Green Mart.
Other concurrent events The Hong Kong International Outdoor and Tech Light Expo takes place from 28 to 31 October at AsiaWorld-Expo, showcasing outdoor and professional technical lighting solutions for commercial and industrial use; while the Hong Kong International Lighting Fair (Autumn Edition) opened yesterday and will run until 30 October at the Hong Kong Convention and Exhibition Centre. Free shuttle bus services are offered between these venues and other locations in the city throughout the fair period. Please refer to the following page for details: https://www.hktdc.com/event/ecoexpoasia/en/travel-to-fairground-awe
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
About Messe Frankfurt The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with its own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60%) and the State of Hesse (40%). For more information, please visit our website at: www.messefrankfurt.com
– Reflecting a broad-based recovery in business sentiment from tariff shock in Q3
Standard Chartered and the Hong Kong Trade Development Council (HKTDC)jointly released the latest Standard Chartered Greater Bay Area Business Confidence Index (GBAI). The latest quarterly survey showed a broad-based recovery in business confidence in the third quarter towards current business performance and business outlook, likely supported by reduced external uncertainty following the extension of the US-China trade truce.
The Q3 GBAI indices rose to multi-year high levels. The “current performance” index for business activities edged up to 54.7 from 53.1 in Q2, while the “expectations” index rose to 55.7 from 52 in Q2, marking a four-year and two-year high respectively.
During the survey period of early August to early September, though the US’ reciprocal tariffs came into effect, the US extended the trade truce with China by another 90 days to November and reached multiple trade agreements with major trading partners.
Amid the constructive dialogue between China and the US, the tariff uncertainty diminished and the overall external environment became relatively stable, supporting a quarter-on-quarter recovery in business sentiment.
Almost all the “current performance” and “expectations” sub-indices rebounded. For “current performance”, six of the eight index components saw quarter-on-quarter improvement, led by a sharp 8pts increase in “new orders” (57.5 in Q3 from 49.5 in Q2) and 4.1pts increase in “prices of finished goods/services” (58.8 in Q3 from 54.7 in Q2).
The positivism in business outlook was more noticeable with all “expectations” sub-indices staying well above the neutral mark. “Production/sales” saw the strongest rebound (+5.3pts) among the eight main sub-indices, followed by “financing scale” (+4.8pts), “fixed asset investment” (+4.2pts) and “profit” (+3.9pts).
Irina Fan, Director of Research, HKTDC, said: “Across GBA cities, nearly all ‘current performance’ and ‘expectations’ rose quarter-on-quarter. In particular, Hong Kong saw the strongest rise in confidence among all cities, with the ‘current performance’ and ‘expectations’ sub-indices edging up a respective 8.3 pts and 7.3 pts to 52.2 and 53.6 in the quarter, underpinned by the continued trade frontloading and robust financial activities.”
Hunter Chan, Economist, Greater China, Standard Chartered, said: “The survey findings are in line with the positivism we have seen across the markets in the third quarter following the extension of US-China trade truce and expectation of continued dialogue between the two countries during the survey period. However, the persisted trade uncertainty may hold back the business sentiment again. With increasing external uncertainties and the competition challenges in the Chinese Mainland, we believe the trend of diversification will continue. It is consistent with the findings that exploring overseas markets (24.5%) remains one of the strategies that GBA corporates are adopting to mitigate the potential risks.”
On the other hand, there has been increasing discussion and concern on “anti-involution”. The survey also examined the impact of excessive competition among businesses and how GBA companies tackle those challenges.
Most of the respondents (63.5%) indicated that they had not been affected by excessive domestic competition, while 3.1% of respondents said they benefited from it. About 29% reported a moderate impact and the remaining 5% indicated a significant impact.
Among those businesses affected by involution, over 70% saw a negative impact on profit and sales, while only around 40% indicated disruptions to hiring and investment.
The companies appear to be adopting multiple strategies to address the challenges from involution, including brand building and marketing (36.3%), cost control / inventory management (35.6%) and providing value-added services (29.7%).
About the GBAI The GBAI is the first forward-looking quarterly survey in the market that looks at the business sentiment and synergistic effects in cities and industries across the GBA. It is compiled based on a survey of more than 1,000 companies in the GBA covering the manufacturing and trading, retail and wholesale, financial services, professional services and innovation and technology sectors. The index enables investors and businesses to better understand the current business climate, gauge future performance prospects and formulate their market strategies for the GBA.
About Standard Chartered We are a leading international banking group, with a presence in 54 of the world’s most dynamic markets. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, here for good.
Standard Chartered PLC is listed on the London and Hong Kong stock exchanges.
The history of Standard Chartered in Hong Kong dates back to 1859. It is currently one of the Hong Kong SAR’s three note-issuing banks. Standard Chartered incorporated its Hong Kong business on 1 July 2004, and now operates as a licensed bank in Hong Kong under the name of Standard Chartered Bank (Hong Kong) Limited, a wholly owned subsidiary of Standard Chartered PLC.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn
– Unveiling Hong Kong, Chinese Mainland and Asian business opportunities
The Hong Kong Trade Development Council (HKTDC)will hold its 13th Think Business, Think Hong Kong (TBTHK) mega promotion campaign at Palazzo Mezzanotte in Milan on 27 November. This also marks the event’s return to Italy since 2014.
Amid the rapidly evolving global landscape and driven by new growth markets – such as the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and Association of Southeast Asian Nations (ASEAN) – as well as opportunities from the Northern Metropolis initiative in Hong Kong, the event offers Italian businesses an opportunity to explore new markets, build partnerships and foster collaboration across Asia.
After successful Paris and Jakarta editions, TBTHK Milan will bring together some 80 representatives from Hong Kong, including government officials, top business leaders, innovators, investors and start-up entrepreneurs, for a day of dialogue, networking and partnership-building with Italian companies keen to expand into Asia.
At the event, Prof Frederick Ma, HKTDC Chairman, representatives from the Hong Kong SAR Government and Italian government will deliver remarks. High-profile speakers from various industries will share their insights at the Plenary Session, including Hans Michael Jebsen, Chairman of The Hong Kong-Europe Business Council and Jebsen Group; Bernard Chan, Chairman of West Kowloon Cultural District Authority; Bonnie Chan, CEO of Hong Kong Exchanges and Clearing Limited; Claudio de Bedin, Partner of Justin Chow & de Bedin Solicitors LLP; and Alex Zhavoronkov, Founder and CEO of Insilico Medicine.
The programme also includes four thematic sessions, each focusing on a strategic area that reflects shared priorities between Hong Kong and Italy and offers in-depth insights into practical collaboration opportunities:
Finance and Trade: Highlighting global economic trends, Hong Kong’s role as a trade hub, its advanced digital trade initiatives, success stories using new technologies and plans to build trade corridors linking Italy, Hong Kong, and the Chinese MainlandInnovation and Technology: Exploring AI developments, greentech, industrial digitalisation and smart city solutions, featuring case studies and testimonials that showcase promising sectors for Italian businesses seeking to expand in AsiaSupply Chain Service: Highlighting the strategic role of corporate treasury centres in strengthening supply chain functions to support Italian business growth and partnerships within Asia’s dynamic market environmentCreative and Design: Focusing on promoting collaboration between Hong Kong and Italian design, lifestyle and manufacturing excellence across Asian markets as well as fashion, art and luxury – areas in which Italian creativity and Asia’s cultural vibrancy intertwine
Strong Italy-Hong Kong ties Italy is an important trading and investment partner of Hong Kong. In 2024, trade between Italy and Hong Kong amounted to US$8.3 billion. This positions Italy as Hong Kong’s fourth-largest trading partner, export market and third-largest import market in the EU.
Italy was also the third-largest EU investor in Hong Kong at the end of 2023, while Hong Kong was the third most popular destination for Italian investment in Asia. Hong Kong investors also made substantial investments in Italy, with the city being the third-largest Asian investor in the country. As of 2024, there were 200 Italian companies operating in Hong Kong.
The most dynamic sectors include fashion and luxury goods, electronics, food and beverage as well as high-value professional services industries, for which Italian excellence is globally recognised.
The Asian metropolis offers a unique global ecosystem, combining competitive taxation, a robust legal framework based on the common law, strong IP protection and privileged access to the Chinese Mainland and emerging Asia-Pacific markets.
This combination makes Hong Kong an ideal platform for Italian companies eager to expand internationally, diversify and strengthen their presence in one of the world’s most vibrant regions.
A media briefing about TBTHK was held in Milan on 16 October, during which Chris Lo, HKTDC Regional Director for Europe, said: “Hong Kong continues to stand out as a dynamic, international and forward-looking ecosystem. With legal certainty, tax efficiency and direct access to the Chinese Mainland market, the city serves as an ideal bridge for Italian companies seeking to operate in Asia. At the same time, the city represents a major opportunity for Asian companies looking to Europe – and particularly to Italy – as a prime destination for investment, innovation and industrial partnerships.”
Gianluca Mirante, HKTDC Director for Italy, added: “Think Business, Think Hong Kong is much more than an event. The campaign accelerates strategic connections between two complementary economies. Italian companies will find in Hong Kong a reliable partner for innovation, growth and international expansion. The initiative serves as a meeting point for institutions, businesses and investors, fostering collaboration and best practices in key areas, such as innovation, finance and sustainable development. It is a concrete opportunity to strengthen ties and open new avenues of cooperation between Italy and Hong Kong.”
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
– Over 660 global exhibitors to showcase innovation, elderly care, design and sustainability
– The 33rd Hong Kong International Optical Fair will showcase over 660 exhibitors from 19 countries and regions. Highlights will include the debut of the ASEAN Pavilion and Zhejiang Pavilion. For the first time, exhibitors from Indonesia, Russia and Vietnam will further expand the Fair’s international network – The Hong Kong International Optometric Symposium will gather experts from Hong Kong, Australia, Singapore and the United Kingdom to share the latest developments in senior vision care – The 25th Hong Kong Eyewear Design Competition — themed “Blending Tradition and Technology” — will display winning and shortlisted entries onsite
Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association, the 33rd Hong Kong International Optical Fair will be held from 5 to 7 November 2025 at the Hong Kong Convention and Exhibition Centre. The fair will bring together more than 660 exhibitors from 19 countries and regions, and present a one-stop showcase of innovative and high-tech eyewear designs and products.
Jenny Koo, Acting Executive Director of the HKTDC, said: “This year’s Hong Kong International Optical Fair, themed ‘Bright Eyes – New Horizons’, showcases a wide array of products encompassing smart technology, healthcare, senior-oriented designs and sustainable elements. It demonstrates breakthroughs in function and aesthetics, reflecting global eyewear market trends and reinforcing Hong Kong’s role as an international trading hub.”
Industry development drives new opportunities Hong Kong’s total exports of spectacles, lenses and frames reached HK$13.7 billion in the first eight months of 2025. The European Union, the United States, and Chinese Mainland are Hong Kong’s top three export markets respectively, with exports to the mainland surging 23% year-on-year. Despite intense global competition, Hong Kong’s eyewear industry continues to maintain its strengths in design, technology and quality.
This year’s fair brings together exhibitors from around the world, including first-time participants from Indonesia, Russia and Vietnam, alongside representatives from France, Germany, Italy, Spain, Switzerland, the United Kingdom and the United States across Europe and the Americas; and Japan, Korea, Singapore and Thailand within Asia. The fair will also feature exhibitors from Chinese Mainland, Hong Kong, Taiwan and Macao. Ten group pavilions — including the Hong Kong Optical Manufacturers Association (HKOMA), Chinese Mainland (with delegations from Danyang, Zhejiang and Yingtan), Taiwan, Japan and Korea, as well as “Visionaries of Style” showcasing creative and trendy designs — will showcase international brands and leading local enterprises to demonstrate optical fashions and manufacturing innovation.
The ASEAN Pavilion will make its debut this year, with an Indonesian exhibitor presenting Halal-certified eyewear products, demonstrating the industry’s awareness of cultural sensitivity and market diversity. The signature “Brand Name Gallery” will feature over 200 international brands which encompass designer eyewear, trendsetting collections and high-technology eyewear and provide buyers with a one-stop sourcing platform.
Events to showcase industry expertise and creativity A series of seminars, eyewear parades and other events will highlight the creative thinking and technological achievements of the optical industry. The 23rdHong Kong International Optometric Symposium— themed “Age Well, See Well: Redefining Eye Care for the Golden Age” organised by the HKTDC and co-organised by The Hong Kong Optometric Association and The Hong Kong Polytechnic University will be held on 6 November. Sessions will focus on vision care for the ageing community and feature six experts and academics from Hong Kong, Australia, Singapore and the United Kingdom. They will share insights on topics such as age-related visual challenges, diabetic retinopathy, and optometric care for patients with cognitive impairment, and provide attendees with international perspectives and the latest clinical research trends. The symposium is accredited by the Optometrists Board of Hong Kong, and participants attending the full-day conference may be eligible for up to six Continuing Professional Development (CPD) hours.
The 25thHong Kong Eyewear Design Competition, co-organised by HKTDC and the Hong Kong Optical Manufacturers Association, will present the theme “Blending Tradition and Technology”. It is aimed at fostering local design and manufacturing innovation and will include an Open Group as well as a Student Group. The award presentation will be held on 5 November, and shortlisted entries will be exhibited onsite at Brand Name Gallery (BNG) Rendezvous, Grand Hall during the fair, giving visitors an opportunity to appreciate the creativity and flair of Hong Kong eyewear design.
The fair will continue to adopt the EXHIBITION+ hybrid model which seamlessly integrates online and offline elements to extend business opportunities. Exhibitors and buyers can connect and arrange meetings through the Click2Match online smart business-matching platform until 14 November. During the physical event, buyers can also use the Scan2Match function on the HKTDC Marketplace App to scan exhibitors’ QR codes to bookmark favourite suppliers, access product details and interactive floor plans, and make product enquiries—enabling engagement with exhibitors before and after the fair to continue their sourcing journey.
Featured Products As global markets evolve and technology advances, eyewear design moves towards premium quality, multifunctionality and personalisation. This year’s exhibitors will showcase a wealth of innovative products that integrate scientific research, design excellence and sustainability concepts, reflecting four key market trends: smart technology, eye health, functionality & design, and sustainability. These innovative offerings illustrate how the optical industry harnesses creativity to meet the needs of a new era. Selected featured products include:
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
– Findings of a supply chain study commissioned by the HKTDC point out that even amid tense US-China relations, many US companies remain deeply engaged in the Chinese market, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area due to its unique and highly concentrated supplier network that is difficult to replace
– Mainland enterprises are actively diversifying their supply chains and using Hong Kong as a supply chain management centre, with the city playing a key role in regional supply chain transformation
– Hong Kong is a “superconnector” that serves as a crucial gateway for mainland enterprises to expand overseas and for global companies to access the Chinese Mainland market and regional supply chains
Hong Kong’s status as the preeminent supply chain “superconnector” has been reaffirmed by a major new US-Hong Kong research initiative. This was one of the key findings of “Strategically Leveraging Supply Chains to Access the Asian Market”, a major new research initiative commissioned by the Hong Kong Trade Development Council (HKTDC)and conducted by the Bay Area Council Economic Institute of the United States.
At the heart of the study is a timely analysis of the ways in which the shift in US trade policy has triggered the accelerated reconfiguration of global supply chains, creating a raft of new challenges and opportunities along the way.
While full details of the analysis will be published in December, preliminary findings introduced in the run-up to the 15th Asian Logistics, Maritime and Aviation Conference (ALMAC) indicate heightened geopolitical tensions, evolving trade policies, environmental pressures and technological advancements as becoming the collective catalyst for a supply chain revolution that is impacting every aspect of the global economy. In the wake of this mass recalibration, companies are reassessing their operations and looking to manage hitherto unencountered risks, ensuring that resilience is now prioritised alongside cost management and consistent competitiveness. This will inevitably impact the primacy of Asia’s role within this transformed landscape.
The US research team was headed by Sean Randolph, Senior Director of the Bay Area Council Economic Institute, an acknowledged authority on economic and policy issues. Detailing the transformation underway, Mr Randolph said that the adoption of strategies such as reshoring, nearshoring and developing redundant supply routes by many global businesses is accelerating the regionalisation of supply chains. This shift, he said, has been partly driven by the regional trade agreements in place, but also by the need for greater supply chain security and a desire for proximity.
Expanding on this, Mr Randolph said: “Companies are diversifying their manufacturing bases, while relocating certain activities from China to other countries in Southeast Asia, India and Mexico – adopting the so-called ‘China+1’ strategy in order to ensure resilience and reduce risk exposure.
“At the same time, despite the ongoing bilateral friction, it is notable that many US companies remain deeply engaged with China. This is largely on account of the country’s unique concentration of suppliers – especially in the case of such regions as the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) – which cannot be easily replaced or replicated elsewhere. Indeed, a number of recent surveys and announcements – including major Chinese Mainland investment commitments by businesses of the stature of Nvidia and Apple – have clearly demonstrated that, for many US businesses, China remains a key locale, with their engagement at least partly due to the indispensability of the broader regional supply chains.”
Hong Kong can benefit as mainland enterprises look to diversify supply chains Noting that the new tariffs and President Trump’s changed trade priorities have given some countries comparative advantages when exporting to the US, HKTDC Director of Research Irina Fan said: “In a development likely to bolster China’s stature as a production base, following early November’s US-China trade agreement, Chinese imports to the United States will be subject to a 20% tariff rate (10% reciprocal tariff + 10% fentanyl related) for the period 10 November 2025 to 10 November 2026. This comparatively low tariff level puts China-based suppliers on a par with many of their Southeast Asia counterparts, while providing them with a significant competitive advantage over countries with a higher tariff rate.”
Maintaining that this does not suggest that Chinese Mainland businesses are complacent about their status, Ms Fan added: “Currently, many mainland enterprises are proactively taking steps to diversify and strengthen their supply chains, with a significant number of them leveraging Hong Kong as their supply chain management centre. Overall, Hong Kong is clearly set to play an increasingly important role in the ongoing supply chain transformation process, a change that is being driven by the region’s deeper economic integration and the new generation of supply chain networks.”
The report cited the electric vehicle (EV) sector as one example where Hong Kong is already playing a pivotal role in the regional supply chain transformation process. As mainland-based automotive manufacturers, as well as their global counterparts, prioritise the expansion of EV and battery production in Southeast Asia, Hong Kong has more than proved its worth as a crucial investment and financial hub, acting as an effective conduit for significant capital to be channelled into countries such as Indonesia, Thailand and Malaysia. More generally, recent investment data also clearly indicated that Chinese Mainland companies are increasingly utilising Hong Kong as the support platform for many of their regional projects.
This outcome is likely to be bolstered by Hong Kong’s wide-ranging financial and professional services sectors, as well as the city’s agility in adapting to technological transformation and the evolving regulatory landscape – attributes that collectively position it as an indispensable nexus for international businesses.
Summing up the report’s assessment of Hong Kong, Ms Fan said: “Essentially, this new research highlights Hong Kong’s vital roles as both a superconnector and a super-value-adder, while confirming the city’s status as the key enabler for any mainland enterprise looking to expand overseas, and simultaneously serving as a gateway for any global company looking to access the revitalised regional supply chains and the China market. This ubiquity is reflected within Hong Kong itself, with the city now home to an ever-higher number of overseas businesses, including 1,390 US companies, as of June 2024.”
Flagship logistics event set to address regional supply chain developments The rise of regional supply chains and the implications for global trade will be among the many key issues addressed at the upcoming ALMAC, which will be held at the Hong Kong Convention and Exhibition Centre on 17 and 18 November. Organised by the Hong Kong SAR Government and the HKTDC, the event will bring together some 80 distinguished speakers and is expected to attract 2,300 participants from more than 40 countries and regions. In line with the policies outlined in the Fourth Plenary Session of the 20th Communist Party of China Central Committee and the 2025 Policy Address, the event will focus on many of the recent moves to further enhance Hong Kong’s status as an international shipping centre and global logistics hub.
As the annual flagship event for the logistics, maritime and aviation sectors, ALMAC 2025 is running under the theme “Collaboration and Growth in the New Trade Landscape”, reflecting the event’s commitment to exploring trends and opportunities in the fields of logistics, shipping and air freight. Ultimately, the aims of the event are to foster the high-quality development of logistics and supply chain management, deepen international engagement, and facilitate practical cooperation throughout the logistics industry.
Introduction to Sean Randolph, Senior Director, Bay Area Council Economic Institute
Sean Randolph served as President and Chief Executive of the Bay Area Council Economic Institute from 1998 to 2015. The Economic Institute is a business-supported public policy research and strategy organisation that focuses on the economy of the San Francisco/Silicon Valley Bay Area and California. He previously served as Director of International Trade for the State of California, and, before that, as International Director General of the Pacific Basin Economic Council (PBEC), a 1,000-member Asia-Pacific business organisation. His professional career includes service in the US Government on Congressional staffs, the White House staff, and in senior positions at the Departments of State and Energy, including as Deputy/Ambassador-at-Large for Pacific Basin Affairs and Deputy Assistant Secretary of Energy for International Affairs. Based in San Francisco, he writes for regional, US and global media and frequently speaks to Bay Area and international audiences on technology, innovation and global economic issues.
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
For Adama Fall, football is more than a sport — it’s a platform. With roots in Senegal and a master’s degree in Cybersecurity underway at Arizona State University (ASU), Adama brings a global perspective and relentless drive to everything he does.
Through the ASU Student-Athlete Venture Studio, in collaboration with GoDaddy Empower, Adama is learning how to apply that same energy to his entrepreneurial journey. With GoDaddy Airo®, he’s exploring how AI-powered experiences can help him build a digital presence that reflects both his athletic career and his ambitions beyond the field.
This program is about more than name, image, and likeness (NIL) rights. It’s about giving athletes like Adama the ability to own their story and create a lasting legacy. Adama hopes to use technology and storytelling to empower other student athletes to build their legacy beyond the game.
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GoDaddy Empower Spotlight Series
By partnering with diverse community organizations, schools, and education institutions, GoDaddy Empower helps emerging entrepreneurs of all ages and backgrounds build and grow their businesses online with free digital tools, training, and community. This article is part of the GoDaddy Empower spotlight series that shines a light on the individuals who make this unique initiative possible.
– 22 exhibitors highlight Hong Kong’s I&T strengths
– The Hong Kong Trade Development Council (HKTDC) and Hong Kong Science and Technology Parks Corporation (HKSTP) teamed up to stage two tech pavilions at GITEX Global 2025 in Dubai, helping Hong Kong exhibitors break into the Middle East market. – Multiple pitching sessions were held along with a networking dinner to help Hong Kong’s I&T enterprises establish local business connections. – Hong Kong exhibitors achieved fruitful results, with one exhibitor set to sign a Memorandum of Understanding with the authorities from Oman after the event.
GITEX Global 2025 concluded successfully last Friday. The Hong Kong Trade Development Council (HKTDC)joined hands with the Hong Kong Science and Technology Parks Corporation (HKSTP) to stage two pavilions featuring 22 exhibitors showcasing the latest applications and solutions in AI and robotics, IoT and greentech. The HKTDC also helped organise pitching sessions and a networking dinner to help Hong Kong’s I&T enterprises establish local business connections.
During the exhibition, exhibitor Robocore Technology Limited was in discussion with a multinational outdoor advertising company that was actively considering purchasing Robocore’s advertising robots for global use. Roy Lam, CEO of Robocore Technology, said: “GITEX marks our fourth overseas exhibition this year with the Hong Kong Trade Development Council, following CES in Las Vegas, USA, the Mobile World Congress (MWC) in Barcelona, Spain, and Viva Technology (VivaTech) in Paris, France. We established connections with more than 250 Middle Eastern companies over the five-day exhibition in GITEX. Many buyers expressed interest in purchasing our robots or becoming local distributors. We are also delighted to have met with the authorities from Oman again at GITEX and confirmed that we are signing a Memorandum of Understanding (MoU) in Hong Kong this Thursday, aimed at co-establishing an AI and Robotics Center in Oman, advancing localised talent training and certification, and implementing cross-departmental pilot projects.” He is very pleased to see the strong demand for Hong Kong’s I&T products and services in the Middle East market and will continue to actively expand into the region.
To help Hong Kong exhibitors establish a stronger network with the Middle East and international markets, the HKTDC hosted a networking dinner on 14 October together with the Hong Kong Economic and Trade Office (ETO) in Dubai. Around 100 industry representatives attended from Hong Kong, the local region and beyond. Hong Kong exhibitors were able to connect with local counterparts to explore business opportunities.
Winnie Leung, founder of exhibitor WYNI Technology, shared after the dinner: “The HKTDC has bridged the gap between Hong Kong’s I&T enterprises and the Middle East market by helping us to establish contacts locally to understand the diverse opportunities and challenges in the Middle East market, and by connecting us with local banks and companies to advance business expansion efforts in the region.” Moving forward, WYNI Technology will follow up further to solidify potential partnerships and continue expanding in the Middle East market.
Another exhibitor, Canpanion Group Limited, engaged with a local education company during the networking dinner. Both parties are exploring ways to integrate Canpanion’s technology into inclusive education. They also established contact with relevant local authorities and will further explore collaboration opportunities through the help of the ETO in Dubai. Additionally, another local educational institution expressed interest in partnering with them and the government to establish an AI school, thereby fostering an ecosystem for smart education.
Start-up and investor event Expand North Star took place from 12 to 15 October at Dubai Harbour, where HKSTP set up a Pavilion showcasing innovative solutions from its 10 park companies. The Hong Kong Polytechnic University also participated in the exhibition.
The HKTDC continues to lead Hong Kong businesses in participating in major international tech exhibitions, helping local start-ups expand overseas and reinforcing Hong Kong’s position as a global innovation and technology hub. Following GITEX Global 2025, the HKTDC will once again organise the Hong Kong Tech Pavilion next year at CES in Las Vegas, USA in January, the MWC 2026 in Barcelona, Spain in March and VivaTech in Paris, France, providing an effective platform for I&T companies to showcase their cutting-edge technologies.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the Chinese Mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
GoDaddy, a global leader in empowering entrepreneurs, announced the expansion of its new Digital Ads feature with GoDaddy Airo® to nine new English-language markets including Ireland, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa and the United Arab Emirates.
This AI-powered tool enables small business owners and entrepreneurs to create, launch, and manage professional Google Ad campaigns in minutes, without prior advertising expertise, directly addressing a key barrier to online visibility and customer acquisition.
“Reaching new customers online is critical for growth, but creating effective ads has traditionally required significant time or resources many small businesses simply don’t have,” said Selina Bieber, Vice President of International Markets at GoDaddy.
“Airo Digital Ads now empowers entrepreneurs in these markets to compete more effectively. Our AI handles the technical complexities, like writing compelling ad copy and selecting high-performing search keywords, so they can focus on running their business and connecting with customers.”
Why Simplifying Digital Ads Matters
GoDaddy’s 2025 Global Entrepreneurship Survey highlights the hurdles faced by entrepreneurs, with over one in three (37%) facing financial constraints limiting marketing investments, 23% struggling with technology complexity, and 40% citing work-life balance challenges from operational demands.
Digital Ads leverages Airo’s advanced AI to transform ad creation from a daunting task into an effortless streamlined process.
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AI Benefits for All Entrepreneurs
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GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
4-day programme to feature exhibition, business matching programmes and dialogue sessions.
The Malaysia International Halal Showcase (MIHAS) returns for its 21st edition at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, from 17 to 20 September 2025. Recognised as a significant platform for the halal sector, MIHAS 2025, themed “Pinnacle of Halal Excellence“, will see the participation of 45,000 visitors, 2,400 booths as well as exhibitors and buyers from 80 countries. The four day event will provide global businesses, policymakers, and industry thought leaders opportunities for deals, dialogues, and collaboration through its multiple components including exhibition, incoming specialised buying mission (INSP), Knowledge Hub seminars and Awards ceremony.
On 19 September, the Prime Minister of Malaysia, YAB Dato’ Seri Anwar Ibrahim, will officiate the opening ceremony. MIHAS 2025 serves as the trade component of the Global Halal Summit (GHaS), underlining Malaysia’s commitment to advancing standards, innovation, and transnational partnerships as the halal sector develops further.
Exhibition and Visitor Participation
This year’s MIHAS invites trade visitors to a well-curated exhibition space highlighting halal food and beverage, pharmaceuticals, medical devices, Islamic finance, fashion and lifestyle products, personal care, cosmetics, and Muslim-friendly tourism. Pavilions from both local and international representatives, government agencies, and leading industry participants demonstrate the broad scope of the global halal market.
Business Matching and Market Access
The International Sourcing Programme (INSP) remains integral to this year’s showcase, supporting targeted business connections and exploration of new markets. Trade visitors and participating companies will be able to access platforms, including MADANI Digital Trade, to facilitate purposeful meetings with buyers and sellers, enabling direct engagements that may lead to mutually beneficial export developments.
Knowledge Hub and Industry Dialogue
The Knowledge Hub continues to provide delegates with expert briefings, industry-focused panel discussions, and Power Talks. These sessions aim to offer guidance on halal certification and market access, as well as discussions around current themes facing the global sector, such as digitalisation and sustainability. Companies and delegates are encouraged to participate in these events to gain market intelligence and strengthen their professional networks.
Recognising Industry Excellence and Contribution
The MIHAS Awards Ceremony will take place on 20 September to recognise enterprises demonstrating quality, strategic vision, and responsible leadership. The Excellence Awards and Innovation and Sustainability Awards affirm MIHAS’ commitment to encouraging best practices and progress throughout the sector.
International Perspectives
MIHAS continues to broaden its reach with the expansion of its international editions. Following the success of MIHAS in Dubai in 2024, this year introduces MIHAS@Shanghai, held from 5 to 10 November in conjunction with the China International Import Expo (CIIE). Malaysian enterprises will benefit from a dedicated platform to present their products and services to the Chinese market, one of the world’s largest and fastest-growing halal consumer bases. Through responsible partnerships and bilateral cooperation, exemplified by a Memorandum of Understanding (MoU) between MATRADE and the CIIE Bureau, MIHAS@Shanghai enables participating companies to strengthen their global competitiveness and build lasting business connections with buyers across East Asia and the wider region.
Join Us at MIHAS 2025
Secure your place among industry leaders and innovators. Register now to participate as a trade visitor, exhibitor, or delegate; schedule your business meetings, attend Power Talks, and position your enterprise for lasting success in the global halal economy. Discover the opportunities awaiting you at MIHAS 2025 and advance your business.
ABOUT MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS) 2025
Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has evolved into a pivotal event for both local and international businesses to flourish within the Halal trade, significantly contributing to the global Halal economy’s expansion. In 2024, MIHAS set a new benchmark by recording sales of RM4.3 billion. This achievement not only underscores MIHAS’s stature as a premier global trade platform for the Halal industry but also highlights its role in driving the sector’s growth and innovation.
MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond Halal food. It encompasses sectors such as Halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism. This diversity reflects the evolving nature of the Halal market and MIHAS’ commitment to catering to its multifaceted demands.
The 21st edition of MIHAS, under the theme “Pinnacle of Halal Excellence”, will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the Halal economy, ensuring that it remains vibrant and resilient in the face of global challenges. By encouraging local and international players to embrace innovative solutions and sustainable practices, MIHAS aims to not only enhance the competitiveness of the Halal industry but also to contribute to a more sustainable and inclusive global economy.
MIHAS’s global reach is not confined to the ASEAN region alone; it enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe. This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the Halal market. This international collaboration underscores MIHAS’s role as a global nexus for the Halal industry, facilitating cross-border trade, knowledge exchange, and fostering partnerships that span continents.
As MIHAS continues to evolve, it remains committed to its mission of galvanising the global Halal industry, promoting innovation, and supporting sustainable growth. Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward. With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy.
ABOUT THE MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)
The Malaysia External Trade Development Corporation (MATRADE) has been at the forefront of promoting Malaysia’s exports, playing a pivotal role in enabling many local companies to establish and expand their presence in global markets. As we continue to spotlight capable Malaysian companies on the international stage, our efforts are aimed at making the ‘Made-In-Malaysia’ brand synonymous with excellence, reliability, and trustworthiness. This commitment is reflected in our strategic initiatives and comprehensive support programmes designed to empower Malaysian exporters to navigate and succeed in the competitive global marketplace.
Underpinning MATRADE’s mission is a deep-seated belief in the quality, innovation, and diversity of Malaysian products and services. By fostering a conducive environment for export growth, MATRADE has been instrumental in helping Malaysian businesses not only enter but also thrive in new and existing markets worldwide. Our approach is holistic, encompassing market intelligence, trade advisory services, and capacity-building programs, all tailored to the nuanced needs of Malaysian exporters.
MATRADE’s efforts extend beyond traditional trade facilitation. We are committed to championing the Halal industry, as evidenced by our pivotal role in organising the Malaysia International Halal Showcase (MIHAS).
Furthermore, MATRADE’s dedication to sustainability and digitalisation reflects our forward-thinking approach to trade promotion. By integrating these elements into our initiatives, we aim to ensure that Malaysian exporters are well-equipped to meet the evolving demands of the global market, thereby securing Malaysia’s economic future and reinforcing our position as a trusted trading partner.
As we look to the future, MATRADE remains steadfast in its mission to elevate Malaysia’s export landscape. Through strategic partnerships, innovative programs, and a relentless focus on quality and excellence, we are helping to shape a resilient and dynamic Malaysian export sector that is capable of achieving sustainable growth on the global stage.
Issued by MNAIR PR Consultancy Sdn Bhd on behalf of Malaysia External Trade Development Corporation (MATRADE)
Contacts for Media Enquiries:
MNAIR PR Consultancy Sdn Bhd
Ameera Hani Associate Director, Public Relations +6014 224 3296 ameera@mnairpr.com
