Empowering Audiences: The Role of Content and Connectivity in Vietnam’s Media Evolution

Over 100 industry delegates from across Asia gathered at the Asia Video Industry Association’s (AVIA) Vietnam in View conference, opened by the Deputy Director General of the Authority for Broadcast and Electronic Information (ABEI), Nguyen Ha Yen, on 9 October in Ho Chi Minh City.

Despite the challenges of 2023 in the post-Covid landscape, the pay TV market in Vietnam continued to evolve, achieving a 4% increase in revenue and a 14% rise in subscriptions compared to 2022, as noted by Deputy Director General Nguyen. He emphasized that, amid fierce competition and rapid changes in consumer behaviour and technology, developing new business models for sustainable growth was essential for the future of pay TV. Both regulatory bodies and industry leaders will play crucial roles in shaping this strategic direction, he added.

This was further reiterated by Thanh Vu, Deputy Regional Managing Director and Representative, US-ASEAN Business Council, in his market overview of Vietnam. Vietnam was fast approaching market maturity, with total subscriptions at almost 20 million, with 5.8% annual growth since 2018. And with pay TV penetration at 66%, there was still lots of room for growth, shared Thanh Vu. However, the clear winner was OTT and IPTV, which had become mainstream, and its revenue share accelerating from just 11% in 2019 to 45% by end of 2023, almost catching up with cable TV. Despite a sharp decline in subscriptions over the past 4 years and a modest subscription share of only 20% today, cable still accounted for over 50% of total Pay TV revenue.

However regardless of platform, content very much remained the key driver for consumers, and critical to the business, said Pham Thanh Phuong, Managing Director, Viettel TV360. Offering the largest mobile and fixed-line network infrastructure in the Vietnamese market, with up to 80 million mobile broadband subscribers, bundling television and fixed broadband services was essential for them, and the smartest and fastest way to acquire the largest television customer base at the lowest cost and in the shortest time. But to keep their customers in the ecosystem, differentiation was important, especially from the international OTT platforms. “When we invest in local content, we can create a difference,” said Phuong.

This sentiment was also clearly presented in the data from Kantar Media, on Who’s Watching What, Where and How in Vietnam. Local content reigned supreme across linear viewing, rounding up the top 10 most watched titles, with local Vietnamese series also driving over 30% of non-linear viewing. And from a platform perspective, the two most important devices were the Connected TV (CTV) and the smartphone, with CTV penetration at a striking 91% in the market. “It’s not a case of linear TV being replaced by video on demand, but that they complement each other. For the TV industry to develop, we must find out a way to serve the target audience according to their needs,” said Tran Thi Thanh Mai, General Director, Kantar Media Vietnam.

For Esther Nguyen, Founder & CEO, POPS Worldwide, their content strategy was always to look at the audience first, and the lifetime value of that audience, and serving the content that they want to watch, when they want to watch and on the platform of their choice. However, “playing in the digital world and operating among many different platforms is a double-edged sword,” shared Nguyen. “Platforms are global and have democratized content and what audiences watch. Audiences are now open to watching content from all over the world. We are no longer competing with just local content, but with global content,” she surmised in her closing keynote session.

Vietnam in View is proudly sponsored by Lead Sponsor Cultural and Creative Industries Development Agency (CCIDA); Silver Sponsors A+E Networks Asia, INVIDI, PubMatic and TV5MONDE.

Visit our media gallery for photos from event.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background information, please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org | Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA

Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Hong Kong Films @ Busan 2024 opens tomorrow

– Creating opportunities for international cooperation

The Hong Kong Film Development Council, Cultural and Creative Industries Development Agency and Hong Kong Trade Development Council (HKTDC) are jointly organising Hong Kong Films @ Busan 2024 at the Asian Contents and Film Market (ACFM) on 5-8 October during the Busan International Film Festival (BIFF).

The campaign aims to promote Hong Kong film industry and facilitate exchanges and collaboration with Asian and international players. To achieve this end, Hong Kong, we will set up the Hong Kong Pavilion at ACFM.  In addition, there will be an exhibition, seminars, a master class and networking events. This evening’s Hong Kong Night will allow Hong Kong industry representatives to connect and forge partnerships with their peers from Korea, Asia and beyond.

The Hong Kong Pavilion, which is sponsored by Hong Kong Film Development Council, will bring together leading distributors and production companies from Hong Kong. These include Cappu FilmsEdko FilmsEmperor Motion PicturesGolden SceneMei Ah Entertainment Groupmm2 Studios Hong Kong and One Cool Pictures. Also, the Asian Film Awards Academythe Industry Office of Hong Kong International Film Festival Society and Metason Limited will be present to exchange ideas with international business partners and foster collaboration.

Hong Kong as an important link for co-productions in Asia
The seminars are platforms for Hong Kong’s industry insiders to share insights and market trends. Media Asia Group Co-Founder John Chong, a veteran producer, will share his experiences at the Opportunities in HK-Asia Co-Production seminar on 6 October. Jeffrey Chan, CEO of Just Creative Studio, and other speakers will share their insights on project development, production, film financing and distribution of co-production projects.

Another seminar, Hong Kong Co-production Funding and Location Insights, will be held on 7 October. Cindy Chan, Head of Film Production of the Cultural and Creative Industries Development Agency, will introduce the Hong Kong-Europe-Asian Film Collaboration Funding Scheme. Chu Chen On, Executive Producer of October Pictures Limited, will share his experiences in providing location support services for major international films in Hong Kong.

These seminars aim to promote the edge of Hong Kong as an East-meets-West Centre for International Cultural Exchange, with extensive film production resources and rich experiences in film production in Mainland China to international filmmakers.

Hong Kong film selected for BIFF New Currents
Many emerging Hong Kong directors have come to the fore in recent years.  Among them is Chan Oliver Siu Kuen, who won Best New Director at the 38th Hong Kong Film Awards for her debut feature Still Human. She is the director, screenwriter and producer of her second feature on the challenges of motherhood called Montages of a Modern Motherhood. It is selected for the New Currents section of this year’s BIFF and will be world premiered at the festival. The cast includes Hedwig Tam and Lo Chun Yip.

Hong Kong film companies will be presenting their latest films in Busan too. They include:
– One Cool Pictures’ The Trier of Fact by Calvin Tong, an action film starring Louis Koo, Eddie Peng, Raymond Lam and Chrissie Chau;
– Edko Films’ Cesium Fallout by Anthony Pun, Hong Kong’s first film about a radiation disaster, starring Andy Lau, Bai Yu and Karen Mok;
– Emperor Motion Pictures’ The Last Dance by Anselm Chan, which explores the issues of life and death, co-starring two generations of comedians, Dayo Wong and Michael Hui; and
– Mei Ah Entertainment Group’s Last Song For You by Jill Leung, starring Ekin Cheng, Ian Chan and Natalie Hsu.

Participating Exhibitors and Full Programme:
https://hkservices.hktdc.com/en/s/Film-Promotion-1024-ACFM

Photo Download: https://bit.ly/3BsUSjx

image

Media enquiries
For enquiries, please contact HKTDC’s Communications & Public Affairs Department:

Sharon HaTel: (852) 2584 4575Email: sharon.mt.ha@hktdc.org

HKTDC Newsroomhttp://mediaroom.hktdc.com/en

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong ’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please
visit: www.hktdc.com/aboutus.

Hong Kong Film Development Council
The Hong Kong Film Development Council (FDC) was established on 15 April 2007.   The main role of FDC is to advise the Secretary for Culture, Sports and Tourism on the policy, strategy and institutional arrangement for the promotion and development of the film industry, as well as the use and allocation of public funds to support the industry.

https://www.fdc.gov.hk

Cultural and Creative Industries Development Agency
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.

www.ccidahk.gov.hk

AVIA Announces “Vietnam in View” Conference, Highlighting Growth and Opportunities in Vietnam’s Media and Entertainment Industry

The Asia Video Industry Association (AVIA) is proud to announce the highly anticipated Vietnam in View conference, set to take place on 9 October in Ho Chi Minh City. This event will bring together industry leaders, innovators, and key stakeholders from Vietnam’s burgeoning media and entertainment landscape to explore the dynamic developments shaping the future of the market.

As Vietnam continues to experience rapid economic growth, its media sector is emerging as one of the most vibrant in Southeast Asia. Vietnam in View will dive deep into the trends, challenges, and opportunities that are influencing the evolution of content consumption, broadcasting, OTT platforms, and advertising in the region.

Key Topics and Sessions Include:

The Rise of OTT and Streaming Platforms: As streaming continues to gain momentum, local and international players are competing for market share. This session will explore how Vietnamese content creators and distribution platforms are adapting to this shift.

Content Creation in a Digital Era: A deep dive into how local content is shaping national identity while appealing to global audiences, and how partnerships are paving the way for more diverse, high-quality productions.

Regulatory Landscape and Industry Collaboration: An essential look at how the Vietnamese government’s policies are driving growth in the media sector and fostering a healthy ecosystem for both local and international stakeholders.

Advertising and Audience Engagement: With Vietnam’s tech-savvy and increasingly mobile population, what are the best practices and innovative strategies to reach new generations of audiences?

Distinguished Speakers include:

  • Huu Tuan Nguyen, Special Counsel, BMVN International
  • Nguyen Huu Thi Tuong Vi, Senior Producer, CJ HK Entertainment
  • Sudarshan Saha, Managing Director, EssenceMediacom Vietnam
  • Tran Thu Trang, Deputy General Director, FPT Play
  • Le Dinh Phuong Thuy, Deputy Head of Digital Content Service Department, HTV-TMS (Ho Chi Minh City Television)
  • Quang Dong Nguyen, Director, Institute for Policy Studies and Media Development (IPS)
  • Milind Sattur, Director, Audience Data and Demand Partnerships, INVIDI
  • Tran Thi Thanh Mai, General Director, Kantar Media Vietnam
  • Yasmin Zahid, Head of Distribution and Brand Partnerships APAC, Moonbug Entertainment
  • Nguyen Hanh, Senior Advisor, Msky Co.
  • Esther Nguyen, Founder and CEO, POPS Worldwide
  • Luke Smith, Senior Director, CTV and Online Video, APAC, PubMatic
  • Thanh Vu, Consultant, AVIA & Deputy Regional Managing Director and Representative, US-ASEAN Business Council
  • Quang Minh Le, General Director, Vietnam Parliament Television
  • Pham Thanh Phuong, Managing Director, Viettel TV360
  • Thomas Jayet, CEO, VSTV (K+)
  • Lien Trinh Thi Thuy, Content and Channel Director, VSTV (K+)

With both local and regional representatives from across the video and media industry, this event offers unparalleled opportunities for networking and collaboration, to gain key insights into the rapidly evolving media landscape and learn how to tap into the incredible growth potential of Vietnam.

AVIA’s CEO, Louis Boswell, commented, “Vietnam is one of the most exciting media markets in Asia right now, with a young, tech-savvy population and a rapidly expanding middle class. Our Vietnam in View conference is designed to give industry players the insights they need to thrive in this dynamic market. We’re excited to bring together a diverse range of stakeholders to explore the opportunities in the Vietnamese media space.”

Event Details:
Date and Time: 9 October 2024, 9am – 5pm VST
Location: Grand Saigon, 3/F, Mai House Saigon
Registration: Visit the event page to register for the event and for more information.

Vietnam in View is proudly sponsored by Lead Sponsor Cultural and Creative Industries Development Agency (CCIDA); Silver Sponsors A+E Networks Asia, INVIDI, PubMatic and TV5Monde.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background information, please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org | Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA

Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

InfoComm India 2024 Wraps Up with Impressive 17% Increase in Unique Attendance

InfoComm India 2024, the premier professional audiovisual (Pro AV) and integrated experience solutions event in India, concluded its tenth in-person edition at the Jio World Convention Centre (JWCC) on 5 September with resounding success. The show recorded 10,867 unique business attendees, marking a 17% increase compared to the previous edition.

Multifaceted Success Growth Story

Importantly, InfoComm India 2024 saw a significant surge in visitor interest to spend more time at the show, with an 80% increase in same-show return visitors compared to the last edition. Nearly 30% of visitors are technology end users – a 5% growth compared to 2023. Almost 50% of visitors hold managerial positions or higher or directly influence technical and purchasing decisions. The rise in highly engaged attendees, with high purchasing authority, and increased time spent at the show underscores not only InfoComm India’s growing relevance in India’s Pro AV market but also aligns with the country’s thriving economy and increasing adoption of cutting-edge technologies across various market sectors and industries. InfoComm India 2024’s success is a testament to the immense potential and opportunities the Indian market holds for the Pro-AV industry.

“The Indian market is one of the most important markets for us,” shared David McKinney, Managing Director of Generation AV, a new exhibitor at the show. “We have attended past InfoComm India editions (as visitors) and we saw so many opportunities here. Coming off the back of a successful InfoComm Asia in Bangkok in July, we have high hopes to show off our brands and technology to our customers in India.”

InfoComm India 2024 was a vibrant hub of activity where visitors explored the future of Pro AV technology, connected with exhibitors, and participated in experiential activities.

“There isn’t any platform like InfoComm India that showcases the best of Pro AV solutions,” enthused Devi M A, General Manager of Samsung. He added, “We’ve had a great experience over the last three days because we’ve had many end users and potential customers, signifying huge opportunities building up for us.”

Durai Kandasamy, Managing Director and CEO of first-time exhibitor NeoTouch, expressed his gratitude to the show, “We were visitors to InfoComm India for many years. Now that we are here as an exhibitor is a proud moment for us, being able to position our brand in a different orbit and participate alongside international brands.”

Advanced Pro AV Technology and Solutions for a Future-Ready Digital Era

InfoComm India served as a launchpad for leading solution providers to debut their latest products and solutions, thereby helping to shape the future of the Pro AV industry in India. With some 250 global and emerging exhibitors and brands, including more than 30 new participants, and over 30 product launches – including new-at-show and new-in-Asia debuts – the show treated visitors to a plethora of innovations applicable to diverse industries. From immersive displays and innovative audio systems to integrated experiences and smart solutions, InfoComm India 2024 provided a glimpse into the transformative power of Pro AV in various sectors, including corporate, education, live events and entertainment, smart urban planning, hospitality, and retail.

Ashish Bajaj, Director of Enterprise Sales – India and SAARC of Harman, shared why InfoComm India is a valuable platform for solution providers like Harman, “We saw all our customers, users, and partners for the installation market at the show. This market is huge in India and it’s growing rapidly.”

Constantly seeking to explore opportunities in various solution segments, return exhibitor ViewSonic shared that it has received many good connections every time the brand exhibits at the show. A marketing representative from ViewSonic summed up, “If you want to experience the future of technology, you have to visit InfoComm India.”

Innovative products and solutions filled the InfoComm India show floor, dazzling visitors with the latest technology to propel their business success.

High-Value Attendees Actively Seeking Solutions

InfoComm India welcomed 76 qualified high-value buyers from all over India. These buyers actively seeking solutions for their ongoing projects come from various high-growth sectors that the Show organizers specially identified, including smart city and urban development, education, live events and entertainment, and healthcare. Through a specially curated Guided Show Floor Tour and pre-show business matching exercise with the exhibitors, the show gave the buyers a comprehensive look at the latest and innovative Pro AV offerings relevant to their specific project needs.

Hosted Invited Guests include: National Informatics Centre, India; Rajasthan State Industrial Development and Investment Corporation; National Institute for Smart Government; Honeywell; Agra Smart City; Ramoji Film City; and more.

“InfoComm India allowed me to discover more companies, new technologies, and the attributes that can help me refine and improve our future procurement process,” remarked Invited Guest Anand Menon, Project Planning and Management Specialist from AGRA Smart City, at the end of his visit. “The guided tour was particularly helpful, offering a focused overview of the booths and technologies most relevant to my project needs.”

Other high-profile vertical market end users who visited InfoComm India 2024 included:

  • Kerala State IT Mission
  • Central Public Works Department, India
  • Indian Space Research Organisation
  • Government of Gujarat, India
  • Reliance Industries
  • Adani Group
  • Aditya Birla Group
  • Tata Group
  • Mahindra & Mahindra
  • Oberoi Group
  • Bharat Petroleum Corporation
  • Amazon Development Center
  • Bank of America
  • Barclays
  • Central Bank of India
  • Maharashtra University of Health Sciences
  • Sardar Patel Institute of Technology, Mumbai
  • The Indian Hotels
  • Zee Entertainment
  • SRSG Broadcast India 

With a wide range of innovative solutions on displays, the show also attracted large delegations of leading AV and tech channel professionals, including system integrators and consultants like:

  • 3CDN Workplace Tech
  • Actis Technologies
  • Accenture Solutions
  • Actis Technologies
  • Active AV Technologies
  • Allwave AV System
  • Diversified AV India
  • Infosys
  • HCL Technologies
  • Genesis IT Innovations
  • Tech Mahindra
  • Havi Design India
  • Wipro
  • VEGA Global
  • Velocis Systems
  • Qubix Technologies
  • Rhino Engineers
  • Sigma AVIT Technology Solution

Jasline Tay, Regional Sales Head, APAC for BARCO, shared that InfoComm India is her favourite among the Pro AV tradeshows. She believes the Indian market currently provides abundant business opportunities for the well-established BARCO brand.

Knowledge-packed Summit Program

The InfoComm India 2024 Summit, led by 98 renowned industry experts and thought leaders, was a masterclass in navigating the evolving Pro AV and technology landscape. The attending 2,159 summit delegates (1.2 times more than the last edition, which saw 1,777 delegates) gained valuable insights into critical topics across 14 specialized tracks and 50 sessions ranging from immersive storytelling to the permeation of blended learning across India’s educational system to cybersecurity and AI.

The real learning happened beyond the slides as InfoComm India Summit delegates demonstrated they were a community of thinkers and enjoyed meaningful exchanges with industry visionaries.

Beyond the Booths: Immersive Experiences and Special Events

InfoComm India 2024 went beyond product displays on the show floor; it provided numerous engaging activities like the New Product & Technology Guided Show Floor Tour, the Multisensory Immersive Experience co-presented with MSS World + Studio Ocupus, and a host of networking events that facilitated meaningful interactions amongst AV system integrators, solution providers and brands, and technology end users. 

Experiential learning is front and center at InfoComm India; attendees were treated to a multisensory immersive experience and curated guided show floor tours highlighting new launches and the latest technological advancements.

When asked what InfoComm India meant to his business, Swadesh Khetawat, Managing Director, Green Sources, said, “InfoComm India gave us a robust platform to showcase our innovative solutions, significantly boosting our visibility and market presence. The networking opportunities also facilitated several strategic partnerships, enhancing our distribution channels and market reach,’ 

India – World’s Fastest-Growing Pro AV Market

The success of InfoComm India 2024 reflects the robust growth of the Pro AV market in India. According to the 2024 Industry Outlook and Trends Analysis (IOTA) by AVIXA, India is the fastest-growing Pro AV market in the Asia Pacific region, with annual revenue projected to reach 422 billion in 2029.

InfoComm India’s 100% rebooked 2025 show floor reflects the overwhelming optimism within the Indian market. The show’s achievement this year highlights InfoComm India’s pivotal role in driving the industry’s growth and innovation, establishing it as the region’s leading platform for showcasing cutting-edge Pro AV technologies and fostering collaboration.

Show Organizer InfoCommAsia Pte Ltd is already looking ahead to its 2025 edition and is considering further enhancements to include even more brands and companies that are keen to take advantage of this incredible opportunity. InfoComm India 2025 will take place from 9 to 11 September 2025 at JWCC.

For the latest show updates, visit InfoComm India at www.infocomm-india.com

To access this year’s show photos and more press info, go to Digital Press Kit 

For more InfoComm India 2024 show photos, go to Live Album.

About InfoCommAsia Pte Ltd

InfoCommAsia Pte. Ltd. is the region’s preeminent organizer of tradeshows for the Professional AudioVisual (Pro-AV) and Transformative Solutions industries. Through industry-leading shows for Asia, China, and India, InfoCommAsia connects global and regional solution providers, vertical market end-users and the supply chain with the most important markets of Asia Pacific.

Additional information is available at: infocomm-china.com | infocomm-india.com | infocomm-asia.com 

About AVIXA

AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit www.avixa.org

Media Contact Information: 

Rest of the World  
Angie Eng, Marketing Director
InfoCommAsia Pte Ltd
angieeng@infocommasia.com  

India  
Sooraj Dhawan
sooraj@falconfirst.com  

Korea Continues to Lead the Charge in Shaping the Future of Streaming in Asia

The Asia Video Industry Association (AVIA), in partnership with the Korean Creative Content Agency (KOCCA), held Korea in View @BCWW on 29 August to much success, hosting over 300 delegates at COEX, as part of the 3-day global broadcasting content convention.

The conference opened with a special welcome address by Eun Young Kang, Director of the Broadcast & Advertisement Policy Division, Ministry of Culture, Sports and Tourism, before going deep into insights on the next chapter of the Korean content boom and how the industry could emerge from this “correction period”.

For Marianne Lee, Chief of Content Acquisition and Development, Viu, the correction period was driven by the increase in production costs which had jumped four-fold in the last decade, and it was crucial for the industry to work collectively to optimize monetization and keep pace with costs in order to recover as quickly as possible.

Hyun Park, CEO, Alquimista Media, was confident that if Korea and the broader Asia region produced great content, it could fill a void in the streaming world that was not being supplied by the US due the events that had occurred over the last years, including the pandemic and the Hollywood strikes.

“Streaming has democratized content in a significant way, and viewers are voting for Asian content, with 14b hours of Asian content consumed globally in 2023,” said Vivek Couto, Managing and Executive Director, Media Partners Asia. Asian titles also drove 80% of premium video engagement and acquisition in APAC, with Korean content particularly significant in Southeast Asia and Taiwan, driving over 30% of viewership and contributing up to 30% in viewer acquisition.

Couto also added that Korea was just in the “second innings” in the streaming industry, with the pace of change far more significant in the advertising space. And in a market like Korea, with most consumers having 2 – 3 subscriptions per household, there was an opportunity to replicate the pay TV bundle and grow the pie through that.

Discussing the resilience of linear TV, Ana Bautista, Head of Strategy – Asia, BBC Studios, also said that establishing connections, relationships and deeper partnerships to understand each other’s needs and where the market was headed was key, particularly in Asia and Korea. While Changhoon Lee, Head of Media & Content Business Unit, SK Broadband, opined that the lack of personalization was a key issue the industry was facing from the IPTV perspective, but this offered an opportunity to transform into an AI media platform which would make it more competitive against the streaming giants.

The significant growth of streaming has not, however, seen a corresponding increase in advertising revenue.  “Measurement is the underpinning currency and determines where the dollars will go, “said Chris Mottershead, Commercial Director – JAPAC, Publica. But with various constituents having differing objectives and levels of data all held within their own walled gardens, it remained a problem for the industry. On a more optimistic note, Mottershead added “We are starting to see a closing of the loop,” with a unifying of data across the viewing journey, from linear TV to IP and streaming.

Korea in View is proudly sponsored by Lead Sponsor Cultural and Creative Industries Development Agency; Gold Sponsors Publica and TV5Monde; Silver Sponsor Invidi and Official Partner Korean Creative Content Agency (KOCCA).

Visit the media gallery for photos from the event.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

About KOCCA

The Korea Creative Content Agency (KOCCA) is South Korea’s leading government agency that oversees the advancement of Korean creative content, both domestically and internationally. KOCCA covers a wide range of Korea’s creative industries, including gaming, animation, character licensing, music, fashion, and broadcasting. KOCCA actively advances these industries via production support, marketing and promotion, global expansion abroad, human capital development, and cultural technology implementation.

For media enquiries and additional background information, please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org |LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA

Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

India Emerges as Fastest-growing Pro AV Market in APAC in Latest 2024 IOTA Report

The global Pro AV market is projected to reach $325 billion in 2024, from $306.4 billion in 2023, with India leading the Asia Pacific region in growth, according to the Audiovisual and Integrated Experience Association (AVIXA) 2024 Industry Outlook and Trends Analysis (IOTA).

Against this backdrop of robust growth, InfoComm India, the region’s foremost professional audiovisual exhibition, is set to showcase the advanced technologies and solutions driving this rapid expansion that has propelled India to be the fastest-growing market in APAC. The tenth in-person edition of the show will offer opportunities, insights, and context as to how businesses and tech professionals can leverage the transformative technologies of Pro AV to propel their organizations to the next level in the digital revolution era. InfoComm India 2024, the largest edition yet, kicks off from 3 to 5 September at the Jio World Convention Centre (JWCC) in Mumbai and is open to all professionals seeking to better understand and benefit from integrated experience solutions

AVIXA CEO David Labuskes attributes the growth in Pro AV adoption within specific markets and regions to the forces and relationships between market demand for technology upgrades, supply, distribution networks, and systems integration. David, alongside InfoCommAsia Executive Director June Ko will illuminate audiences on India’s current and future Pro AV landscape and opportunities during InfoComm India 2024’s opening session, ‘Navigating New Horizons: Insights and Innovations Shaping India’s Pro AV Landscape’, on opening day at 10.30am.

The InfoComm India 2024 Summit offers a deep dive into the intersection of innovation and practical application across its 14 specialty tracks, featuring 50 sessions, and over 90 expert speakers. Attendees can expect to explore hot topics like mastering audiovisual communication, harnessing AI in Pro AV, and empowering sustainable cities. 

In addition to the recently announced 32 first-time exhibitors (joining the 250 total participating exhibitors and brands) and 30+ new launches, details of several new debuts and experiential activities have leaked just one week before the event. They include:

  • AVOCOR’s global launch of their ‘New S Series’ for education displays
  • Norwegian-based NEAT’s showcase of their 2024 Red Dot Design Award-winning Neat Centre and Near Bar Generation 2
  • INOGENI’s introduction of their all-new Toggle Rooms for advanced video conferencing
  • US-based ZEEVEE INC. debuting their Zyper Management Platform.
  • AV MASTER TEECHNOLOGY unveiling their latest product – the 4×1 HDMI Switcher
  • DATAPATH to demonstrate Aertia’s latest advancements with a real-life mini replica of a control room
  • Taiwan’s CYPRESS TECHNOLOGY will showcase their all-new AV over IP solution boasting flexible deployment and centralized management 

Beyond technology and innovation, InfoComm India is designed to better serve Pro AV communities by fostering engagement and connections. From AVIXA’s ‘Flashtracks’, AV Marketer’s Meetup, and the empowering AVIXA Women’s Council, to InfoComm India’s networking breakfasts, next-gen photo booth, to the Multisensory Immersive Experience – an installation co-presented with MSS World + Studio Ocupus, the entire event provides numerous opportunities to meet peers, experts, and potential collaborators.

InfoComm India 2024 opens its doors at 9.10am on 3 September. To skip long queues onsite, register and secure your show badge now.

For details on the program agenda, visit InfoComm India.

To access more press information on InfoComm India 2024, please visit the Digital Press Kit 

Contact Information: 

Rest of the World  
Angie Eng, Marketing Director 
InfoCommAsia Pte Ltd 
angieeng@infocommasia.com 

India
Sooraj Dhawansoora
j@falconfirst.com  

InfoComm India 2024 to Feature 32 New Exhibitors and close to 30 Launches of Pro AV Technology, Products and Solutions

The countdown is on! InfoComm India 2024, India’s premier professional audiovisual and integrated experience solutions event, opens its doors in just one week. For a decade, the show has delighted the region by showcasing cutting-edge technologies and ideas in all areas of Professional AudioVisual (Pro AV) technologies. The 2024 edition is gearing up for its largest showcase yet – featuring 250 exhibitors and brands, of which over 30 are first-time participants. Visitors can also look forward to experiencing nearly 30 new and first-to-debut products in India and Asia.

InfoComm India will take place from 3-5 September at the Jio World Convention Centre (JWCC) in Mumbai, India. Tech innovators, professionals, and enthusiasts are welcome to preview the hundreds of products and solutions ahead of time as well as pre-register to obtain their show badge and also take advantage of the 45 sessions at the InfoComm India Summit 2024 and a host of networking and experiential activities.The tenth edition of India’s Premier Pro AV and Technology showcase expands beyond Pavilions 1 to 3 at JWCC, adding Jasmine Hall (at Level 3) for an even larger showcase of innovative solutions.Some of the featured and first-to-debut in Asia and India include:BENQ: Showcasing India’s No. 1 Google EDLA-certified Board Pro, BENQ presents robust educational tools for an enriched learning experience.CANON: Introducing Canon’s first ‘4K PTZ Remote Camera’ targeting at shooting and distribution of high-quality videos, with quick response in the remote operations, offering flexible operation in video production and broadcasting.AV MASTER TECHNOLOGY: Introducing Super Cue Intelligent PPT Clickers for all kinds of educational sessions or press conferences to deliver flawless presentations with precision control. Over 30 first-time exhibitors will also be demonstrating their innovations alongside established participants, adding vibrancy and dynamism to the showcase. They include:GENERATION AV: Headquartered in Singapore, representing major AV brands such as Optimal Audio, iMAGsystems, Sonance, James Loudspeaker for live events.INFONICS TECHNOLOGIES: India’s own “Leading LED Videowall Manufacturer”.NEOTOUCH: Chennai-based manufacturer, specializing in interactive flat panel with in-built WiFi and Bluetooth connectivity to enhance the productivity at schools and boardroom meetings.InfoComm India 2024 | Jasmine Hall opens earlier at 9.10am on opening day and set to feature even more emerging innovatorsInfoComm India 2024’s new expanded show floor at Jasmine Hall on Level 3 of JWCC will be a hub for networking, learning, and interactive activities. Jasmine Hall opens earlier at 9.10 am to welcome attendees to be part of the Opening Ceremony. Visitors are also invited to join a plethora of networking events within the Jasmine Hall, including:3 and 4 September, 9.30 am – the “Breakfast Networking Hours” hosted by InfoComm India and AVIXA leadership, offers a platform for industry peers to connect and mingle before the show opens.3 September, 5 pm – the “Welcome Networking Event” on opening day provides another opportunity for visitors from diverse sectors and background to build relationships.Visitors seeking a guided experience, and a curated list of products and solutions can sign up for the 3 September, New Tech Products & Solutions show floor tour. Slots are limited!Finally, no visit to InfoComm India 2024 would be complete without checking out the Multisensory Immersive Experience. Co-presented with MSS World + Studio Ocupus, this multisensory showcase at SB01, Jasmine Hall combines cutting-edge projections, interactive floors, and multi-channel surround sound to immerse visitors in the beauty and power of nature.InfoComm India 2024 | A plethora of networking, learning and interactive activities at the show ensures a meaningful and fruitful visit for professional attendees.To skip long queues at the show, register and secure show badge now.For full details on speaker and session lineup, exhibitors, products, registration, and remaining sponsorship opportunities, visit InfoComm India.To access more press information of InfoComm India 2024, please visit: Digital Press Office Kit For more information, please contact:Rest of the WorldAngie EngMarketing DirectorInfoCommAsia Pte Ltdangieeng@infocommasia.comIndiaSooraj DhawanDirectorFalcon Exhibitions Pvt Ltdsooraj@falcon-mail.com 

InfoComm India 2024 Summit to Present Latest in AI, AV/VR, Cybersecurity, Display Technology, Pro AV and More

InfoComm India 2024 sets the scene as the region’s most significant Professional AudioVisual (Pro AV) and integrated experience solutions tradeshow. Taking place from 3-5 September 2024 at the Jio World Convention Centre (JWCC) in Mumbai, InfoComm India also plays host to the ninth edition of the InfoComm India Summit—often considered the technological preview and showcase of forward-facing technologies for India—with over 80 expert speakers from various diverse sectors, delivering cutting-edge content across more than 48 free-to-attend seminars organized in 14 specialty tracks.

The Summit program at InfoComm India isn’t just a conference; it serves as a compass for attendees to navigate the digital future, designed to equip them with the knowledge and inspiration to stay ahead of the curve. From Cybersecurity to Immersive Storytelling, Live events to Smart & Sustainable Cities, and from Conference Room Collaborations to Command and Control Rooms, the InfoComm India 2024 Summit brings together industry leaders, innovators, and professionals to explore and shape the future of India’s audiovisual landscape.  

InfoComm India 2024 | Over 40 free-to-attend educational sessions across 14 tracks, led by more than 60 industry experts.

The summit kicks off with a keynote address by David Labuskes, CAE, CAE, RCDD, Executive Director and CEO of AVIXA, titled “Navigating New Horizons: Insights and Innovations Shaping India’s Pro AV Landscape”.  The first day of summit continues with sessions on Smart & Sustainable Cities, Immersive Storytelling through technology, and future-focused sessions on Transformative Education and Cybersecurity. Attendees will hear from representatives of 3CDN Workplace Tech, India, AVID India, Kerala Urban Commission, Ministry of Finance, Government of India, Samsung Electronics, Sennheiser, Waste Management Research Centre, All India Institute of Local Self-Government (AIILSG) and many more.

InfoComm India 2024 | Leading industry Experts and Luminaries sharing their knowledge and expertise from 3-5 September at JWCC, Mumbai.

InfoComm India’s remaining summit sessions promise a wealth of insights with enlightening sessions such as “Digital Signage in the AI-age”, “Transformative Growth in Enterprise IT”, “The Future of Command & Control”,“Experiential Planning for Live Events & Exhibitions”, and “Mastering the Art of Audiovisual Communication”. Pundits and masterclass speakers from leading organizations like Blue Apple Digimedia, invidis consulting (Germany), Xtreme Media, Nexmosphere (Netherlands), PeopleLink Unified Communications, and Yamaha Corporation (United Kingdom), to name a few, will share their expertise and perspective with summit attendees.

InfoComm India 2024 will also offer multiple networking opportunities to foster connections among industry professionals. These include a Breakfast Networking Hour at Luminary Lounge (Jasmine Hall) on 3 and 4 September, a Welcome Networking Event (co-hosted with AVIXA) on 3 September, AVIXA Women’s Council in India and AV Marketers Meetup, as well as Flashtrack seminars (AVIXA Booth) providing quick, informative sessions on the show floor, and Show Floor Tour highlighting new technology, products and solutions to help attendees stay updated on the latest advancements of the nearly 250 exhibiting companies and brands.  

InfoComm India 2024 | Global Leading Organizations are part of the Summit lineup visitors can look forward to hear from.

InfoComm India 2024 is not just an exhibition, but a hub for innovation, learning, and networking. For full details on speaker and session lineup, exhibitors, products, registration, and remaining sponsorship opportunities, visit InfoComm India.

To access more press information on InfoComm India 2024, please visit Digital Press Office Kit 

Contact Information: 

Rest of the World  
Angie Eng, Marketing Director
InfoCommAsia Pte Ltd
angieeng@infocommasia.com 

India  
Sooraj Dhawan
sooraj@falconfirst.com

InfoComm India 2024: The Largest Edition of the Pro AV Exhibition to Date

InfoComm India, India’s foremost professional audiovisual (Pro AV) exhibition, is set to return to Mumbai from 3-5 September 2024 at the Jio World Convention Centre (JWCC). This year, InfoComm India 2024 expands beyond Pavilions 1 to 3 at JWCC, incorporating Jasmine Hall (at Level 3) for an even larger showcase of innovative solutions. It will showcase over 250 brands from more than 10 countries, including 35 first-time exhibitors. Registration is now open for professionals and businesses looking to deepen their Pro AV expertise.

InfoComm India 2024, 3-5 September 2024, Jio World Convention Center, Mumbai | Attend over 48 free summit sessions, across 14 tracks, featuring insights from more than 50 industry leaders.

Visitors can discover a plethora of solutions ranging from the latest in digital signage, to intelligent video conference systems, from artificial intelligence (AI) in LED virtual production to naked eye 3D displays, smart classroom solutions, interactive immersive projection mapping and more catering to a wide range of sectors such as education, finance, live events, urban development & smart cities. The exhibition will showcase top-tier products and innovations from renowned global brands and emerging industry players, including AERO, BENQ, Crestron, Harman, QSYS, Barco, AET, Samsung, and PeopleLink, along with WACOM, DVSI, Neotouch, Yotech Infocom, Onfinity Technologies and 30 more who are exhibiting for the first time at InfoComm India.

With an expanded show floor space at Jasmine Hall, visitors can look forward to even more innovators in the Pro AV and technology space including TOYO, 4 Squares Corporation, Altex, Black Box and Wah Lee to name a few. AVIXA will also be making its presence felt at Jasmine Hall with interactive and knowledge-packed seminars hosted at its booth throughout the three days.

InfoComm India 2024 expands beyond Pavilions 1 to 3 at JWCC, incorporating Jasmine Hall (at Level 3) for an even larger showcase of innovative solutions.

The 2024 InfoComm India Summit will offer over 48 free-to-attend seminars across 14 specialized tracks led by over 50 industry leaders as speakers. A glimpse of the exciting lineup of sessions includes a kick-off overview “Navigating New Horizons: Insights and Innovations Shaping India’s Pro AV Landscape” led by David Labuskes, CTS, CAE, RCDD, Executive Director and CEO, AVIXA , ‘Live Events & Experiential Planning’ exploring Pro AV application for live events, as well as industry-focused sessions dedicated to smart cities, hospitality, and education sectors like “Future of Learning Spaces”, “Securing the Future: Cybersecurity Strategies, Economics, and Risk Management”, Digital Signage in the AI-age which explores real-world strategies using AI, VR, and digital platforms for immersive experiences.

“India’s digital transformation is truly inspiring,” said June Ko, Executive Director of InfoComm India. “We see a vibrant energy and a thirst for innovation across the country. InfoComm India 2024 is our way of bringing together the brilliant minds and passionate hearts that are shaping this new era of technology in India. We envision InfoComm India as the premier destination for the Pro AV community to exchange ideas, foster partnerships, and collectively drive the industry forward.”

Connection is at the heart of InfoComm India 2024. A host of networking opportunities are designed to connect attendees with industry experts, thought leaders, and peers. They include the Breakfast Networking Hour at Luminary Lounge (Jasmine Hall) on 2 and 3 September, 9.30am to 10.00am; Flashtrack seminars and networking events at AVIXA booth; daily New Technology and Products Show Floor Tours and more.

InfoComm India 2024 will showcase over 250 brands, with 35 first-time exhibitors.

For full details on exhibitors, products, summit agenda, registration, and sponsorship opportunities, visit www.infocomm-india.com

To access more press information of InfoComm India 2024, please visit: Digital Press Office Kit

For more information, please contact:

Rest of the World
AngieEng
Marketing Director
InfoCommAsiaPteLtd
angieeng@infocommasia.com

India
Sooraj Dhawan
Director
Falcon Exhibitions Pvt. Ltd.
sooraj@falconfirst.com   

AVIA and KOCCA Announce Partnership For Korea In View

The Asia Video Industry Association (AVIA) and the Korean Creative Content Agency (KOCCA) have signed a Memorandum of Understanding (MOU) to collaborate on AVIA’s upcoming Korea in View conference.

Taking place in Seoul on 29 August, Korea in View will now be integrated into BCWW, the annual global broadcasting content convention organized by KOCCA. BCWW will run from 27 to 29 August at COEX, Seoul. Under this partnership, KOCCA will support AVIA in the planning and promotion of Korea in View, while AVIA will do likewise for other sessions within the main BCWW conference program.

Building on the success of the inaugural Korea in View conference in 2022, this year’s event will explore the latest developments in the Korean video industry and its implications for the wider Asian video eco-system. Streaming dynamics, global ambitions and co-production models will be discussed in light of rising production costs impacting the industry at large. Attendees will also gain insights into the Korean formula behind its global success and the opportunities in premium video and Connected TV advertising.

As part of BCWW, Korea in View will offer complimentary access to all delegates, providing a unique opportunity for industry professionals from Korea and abroad.

Louis Boswell, the Chief Executive Officer of AVIA, conveyed his enthusiasm for participating in BCWW, a prominent content convention in Asia that attracts thousands of delegates. He stated, “We are honoured to announce the collaboration between AVIA and KOCCA for the upcoming Korea in View conference. AVIA’s market-in-view conferences aim to explore key Asian markets, educating the industry on their unique dynamics and their strategies for success. This partnership will expand the event’s reach and influence, enabling us to delve into the dynamic realm of the Korean creative and content industry and its impact on the global stage.”

For more information and registration details, visit the event page.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

About KOCCA

The Korea Creative Content Agency (KOCCA) is South Korea’s leading government agency that oversees the advancement of Korean creative content, both domestically and internationally. KOCCA covers a wide range of Korea’s creative industries, including gaming, animation, character licensing, music, fashion, and broadcasting. KOCCA actively advances these industries via production support, marketing and promotion, global expansion abroad, human capital development, and cultural technology implementation.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
LinkedIn: www.linkedin.com/company/asiavideoia | Twitter: @AsiaVideoIA