Sports and Leisure Expo and World of Snacks well-received Events mark return of large-scale physical fairs
The HKTDC Hong Kong Book Fair, the HKTDC Hong Kong Sports and Leisure Expoand the debut HKTDC World of Snacks drew to a successful close today. The seven-day fairs, organized by the Hong Kong Trade Development Council (HKTDC), attracted more than 830,000 visitors, offering a brand-new experience by bringing together a broad selection of books, sports and leisure products and snacks from more than 760 exhibitors.
The HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), concluded today. The event welcomed more than 830,000 visitors during its seven-day fair period, running concurrently with the HKTDC Hong Kong Sports and Leisure Expo and the debut HKTDC World of Snacks.The HKTDC Hong Kong Sports and Leisure Expo showcased a broad selection of sports and leisure products and services, allowing visitors to try out different experiences, discover new interests and make good use of their leisure time.The new HKTDC World of Snacks was well-received, featuring six thematic zones and bringing together more than 1,000 popular treats from across the globe.
Book Fair marks the return of large-scale physical public shows, with more to come
Benjamin Chau, HKTDC Deputy Executive Director, said: “This year’s Hong Kong Book Fair attracted more than 830,000 visitors over its seven-day run. We express our sincere gratitude to exhibitors and the general public for their support. The Hong Kong Sports and Leisure Expo and the debut World of Snacks also drew eager participation, offering visitors a wide range of activities and products, as well as a relaxing and diverse experience.”
Mr Chau added that the gradual recovery of the local economy will lead to the return of more physical public shows and that the HKTDC is preparing to stage more such exhibitions to give a further boost to the recovery. These include the HKTDC Hong Kong International Jewellery Show and HKTDC Hong Kong International Diamond, Gem & Pearl Show, which will run from 25 to 29 July, as well as the HKTDC Food Expo, HKTDC Hong Kong International Tea Fair, Beauty & Wellness Expo, HKTDC Home Delights Expo and HKTDC Kong International Wine & Spirits Fair (Special Edition), which will run from 12 to 16 August.
Hundreds of cultural activities attract 310,000+ attendees
More than 250 cultural events were held on-site during the fair period, including the Theme of the Year: “Inspiring the Mind and Refreshing the Soul” Seminar Series, the Renowned Writers Seminar Series, and seminars under the theme English and International Reading. A total of over 600 events have been held to date in connection with the Book Fair, including activities under the month-long Cultural July citywide campaign, drawing more than 310,000 attendees. Five seminars under the Renowned Writers banner were streamed live online and attracted more than 130,000 views, enabling booklovers outside Hong Kong to participate virtually.
Average per capita spending at Book Fair reaches HK$817
The HKTDC commissioned an independent market research agency to conduct an on-site survey during the Book Fair, interviewing more than 800 visitors. Respondents reported that their average per capita spending at the Book Fair was HK$817, representing 65% of their overall average annual spending on books (HK$1,262). The survey results highlight the fact that the Book Fair remains a major book-purchasing platform for the public. Most respondents said they were drawn to the event by the prospect of new releases (82%), followed by discounted items (40%), children’s books (17%) and diversified cultural activities (17%).
Most popular genres: fiction, literature, comics, self-improvement and travel
The survey also revealed more about the reading habits and preferences of visitors. Some 98% of respondents said they had read printed books in the past month, spending an average of 20 hours reading. The most popular genres were fiction (58%), literature (38%), comics (26%), self-improvement (22%) and travel (18%), with other popular genres including language study, social science, and arts and music. The survey also found that more than 70% of respondents had read e-books in the past month, spending an average of 15 hours reading.
Array of onsite hygiene measures provide reassurance
With the safety of the public and exhibitors remaining its top priority, the HKTDC adopted a range of onsite hygiene measures during the fairs. A total of 82% of respondents said they were satisfied with the crowd control measures adopted, while 86% said the various health measures put in place at the fairground helped to reassure them during their visit. The vaccination incentive campaign launched by the HKTDC along with a number of exhibitors was well received by the public. The HKTDC also offered some 30,000 free admissions to vaccinated visitors.
Exhibitions, seminars and more continue in Cultural July
While the Hong Kong Book Fair closed today, readers can still revisit recordings from about 100 selected seminars through the fair website or via the HKTDC’s online video channels. The Cultural July citywide campaign continues until the end of this month with a broad range of activities including arts and cultural tours, exhibitions and seminars. For details, please visit the Cultural July website.
Sports and Leisure Expo and debut World of Snacks well-attended
The Hong Kong Sports and Leisure Expo and the debut World of Snacks also concluded today, after showcasing a broad selection of sports and leisure products and services along with tasty treats from across the globe. On-site events organized by the HKTDC, as well as various trials and interactive experiences offered by exhibitors, were enthusiastically received. The World of Snacks offered a brand-new experience to visitors and helped to create a vibrant atmosphere at the fairground.
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organizes international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit our website. Follow us on Twitter @hktdc and LinkedIn
Media inquiries: HKTDC Communications and Public Affairs Department
Organised by the Hong Kong Trade Development Council (HKTDC), the 30th edition of the HKTDC Education & Careers Expo opened today and runs until 18 July (Sunday) at the Hong Kong Convention and Exhibition Centre (HKCEC). The expo is held concurrently with the HKTDC Hong Kong Book Fair, HKTDC Hong Kong Sports and Leisure Expo and HKTDC World of Snacks, all taking place at the HKCEC. Open to the public free of charge, the two major sections at the expo – Education and Careers – provide comprehensive information on education and job opportunities.
L-R: Benjamin Chau; Michele Anderson, Vice-Consul, Trade Commissioner, Consulate General of Canada in HK; Benoit Cormier, Deputy Consul General, Consulate General of France in HK and Macau; Ingrid Yeung, Permanent Secretary for the Civil Service of the HKSAR; Margaret Fong; Carrie Yau, Executive Director, Vocational Training Council; Stephen Mann, AD – Student & Curriculum Development, Hong Kong Institute of Construction; Lai Kam Fai, Chief Engineer, Electrical and Mechanical Services Department
Ingrid Yeung, Permanent Secretary for the Civil Service of the Hong Kong Special Administrative Region (HKSAR), officiated at the opening ceremony this morning. In her welcoming remarks, Margaret Fong, HKTDC Executive Director, said: “Entering its 30th edition, the Education & Careers Expo is a one-stop platform for students and jobseekers looking to review a broad range of education opportunities and career options. This year, we are delighted to welcome 800 exhibitors, including educational institutions, government departments, public organisations, professional associations and private enterprises representing 14 countries and regions.”
Six education-themed zones highlight local and overseas opportunities
Six educational zones have been set up at this year’s expo, including the Tertiary Academy Zone, Vocational and Professional Education Zone, Continuing Education Zone, Creative and Educational Support Services Zone, International Exchange Village and the newly launched Self-Betterment Zone, featuring a wide range of courses and self-enhancement programmes offered by different educational institutes for students, especially Hong Kong Diploma of Secondary Education Examination (HKDSE) graduates looking to chart a pathway according to their interests and capabilities.
The expo’s education theme days highlight studying in the United States (16 July), France (17 July) and Canada (18 July), with representatives from consulate general offices on hand to introduce the prerequisites for admission, application procedures, information on campus life and more. Visitors can also meet with representatives from various officially recognised bodies to get first-hand information on studying abroad. Participating institutions include Advantage Austria Hong Kong and Jinan University and Huaqiao University from Mainland China.
Career theme days highlight employment trends
Catering to the recruitment demands of various industries, the expo will feature four career theme days that highlight employment trends. On the Construction Progression Pathway theme today (15 July), the supporting organisation – the Hong Kong Institute of Construction (HKIC) – invites its lecturers and graduates to discuss the manpower situation and current prospects within the industry, and introduce course details in areas such as painting and decorating, joinery, site surveying and welding. Virtual reality training equipment and students’ work in electrical installation is also being showcased. The Electrical & Mechanical Engineering theme day tomorrow (16 July), co-organised by the Electrical and Mechanical Services Department (EMSD) and the Hong Kong Electrical and Mechanical Trade Promotion Working Group, will invite industry professionals to share on current and future prospects in the industry and introduce the popular Engineering Graduate Training Scheme and Technician Training Scheme.
On the third day of the expo (17 July), the brand-new Skills theme, organised by the Vocational Training Council (VTC), invites several winners from the WorldSkills Competition to share their experience. Various seminars are being organised to enrich participants’ knowledge on different skills, including interior design, wardrobe, jewellery and webpage development. On the last day of the expo (18 July), medical and healthcare professionals will share their work experience, the career pathway and job requirements during the Introduction to Healthcare and Medical Sector theme day.
On-the-spot recruitment provides opportunities from various industries
The Youth Zone gathers information on continuing education and career planning for young people. This year, representatives from the Hong Kong Federation of Youth Groups will introduce a range of popular courses such as floral design, barista skills, art therapy, speech therapy and STEM learning. Building Inspection is one of the highlights this year, with representatives sharing insider knowledge and details of career development in the industry, as well as interview tips for young candidates. In addition, information on the Working Holiday Scheme provided by various consulates can also be found at the expo, allowing young people to explore opportunities overseas.
Meanwhile, this year’s Recruitment Square will cooperate with various recruitment platforms, public organisations and private companies to offer more than 2,600 job opportunities during the expo. WHub, a Hong Kong start-up community platform, will work with nine local start-ups for on-site recruitment and there will also be a range of summer jobs and temporary internships on offer for younger people. In addition, the Guangdong-Hong Kong-Macao Greater Bay Area Development Office of the Constitutional and Mainland Affairs Bureau will set up a booth to help young people explore opportunities for study, work and entrepreneurship arising from the development of the Greater Bay Area.
Celebrities share practical tips
More than 90 on-site events will be organised as part of the expo, including fire investigation dog performances, seminars on further education, career opportunities, immigration information, working holidays and management trainee programmes, and sharing sessions on working in the mainland. Various celebrities will also be offering their valuable experiences and insights.
Jayden Lam, renowned DSE Chinese tutor, spoke earlier today and shared his tips on entering the tutoring industry and the future prospects it presents. Dominic Tong, Senior Lecturer from the Department of Physics at the Chinese University of Hong Kong and guest host of the TVB programme Sidewalk Scientist, will share intriguing ways to understand physics to spur people’s learning interest along with interesting thoughts on exploring potential on 16 July. The following day, Bonnie Wong, DJ from Commercial Radio Hong Kong, will talk about her career experience after graduation and how she made her dream come true by embracing the opportunity to become a TV and radio host. On the last day of the expo (18 July), Education expert Jeffrey Hui will advise participants on the strategies for studying in the UK and offer golden tips on how to put together a great CV.
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.
Media enquiries: HKTDC Communications & Public Affairs Department Christine Kam, Tel: +852 2584 4514, Email: christine.kam@hktdc.org
Fair runs under ‘Inspirational and Motivational Reading’ theme
The 31st HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), begins today at the Hong Kong Convention and Exhibition Centre (HKCEC) and closes on 20 July. Running in tandem with the Book Fair are the HKTDC Hong Kong Sports and Leisure Expo and debut HKTDC World of Snacks.
Together they are welcoming more than 760 exhibitors to deliver a brand-new experience to visitors, with an array of books, leisure activities and tasty treats. Officiating at this morning’s opening ceremony for the long-awaited event were Carrie Lam, Chief Executive of the Hong Kong Special Administrative Region, together with Dr Peter K N Lam, Chairman of the HKTDC, and Margaret Fong, Executive Director of the HKTDC.
Carrie Lam (second from left), Chief Executive of the Hong Kong Special Administrative Region (HKSAR), together with Dr Peter K N Lam (second from right), Chairman of the HKTDC, Edward Yau (left), Secretary for Commerce and Economic Development of the HKSAR, and Margaret Fong (right), Executive Director of the HKTDC, joined other guests at this morning’s opening ceremony for the long-awaited 31st HKTDC Hong Kong Book Fair.
After attending this morning’s opening ceremony, Dr Peter K N Lam (second from right), Chairman of the HKTDC, visited the Children’s Paradise, Art Gallery and other zones at the Book Fair together with Margaret Fong (right), Executive Director of the HKTDC, and Benjamin Chau (second from left), Deputy Executive Director of HKTDC.
Hong Kong literature lovers have been eagerly awaiting the opening of the Book Fair in the hope of buying their favourite books and discovering new reading adventures.
This year’s fair has the theme “Inspirational and Motivational Reading” with the tagline “Reading the World – Inspiring the Mind and Refreshing the Soul”. Benjamin Chau, HKTDC Deputy Executive Director, said: “After being rescheduled twice amid the volatility of the pandemic, we are delighted that the Hong Kong Book Fair can finally begin today. The HKTDC, publishers and the general public are unanimous in their desire for large-scale physical exhibitions such as this to return. The Book Fair presents a wide array of cultural activities, including the Eight Seminar Series and thematic exhibitions at the Art Gallery, that Hong Kong’s booklovers have been yearning for. Along with the Hong Kong Sports and Leisure Expo and the new World of Snacks, visitors can enjoy a wide range of literary events, sports and leisure products and activities, and indulge in popular snacks from across the globe.”
Thematic exhibitions aim at nourishing minds Aligning with this year’s Book Fair theme, the HKTDC is showcasing a thematic exhibition, titled “Words to Warm the Heart”, at the Art Gallery. The exhibition introduces a number of inspirational authors and some of their selected works, including (in no particular order) A Nong, Cheng Kok-kong, Lee Chack-fan, Philemon Choi, Wu Yin-ching, Shirley Loo, Agnes Chan, Joseph Sung, Su Hei and Rap Chan. Precious memorabilia from the authors are on display, including manuscripts, artworks and souvenirs, giving readers a deeper appreciation of the writers’ creative journeys from different perspectives and encouraging them to seek out books that can motivate and inspire.
The Theme of the Year: “Inspiring the Mind and Refreshing the Soul” Seminar Series features leading inspirational authors to share their insights on creative writing with visitors. Lee Chack-fan examined “Seize the Day for Peace of Mind – Growth of Mankind amid Pandemic and Disaster” earlier today (14 July), sharing his thoughts on how to live a more valuable life. Agnes Chan will share on effective parenting methods in the seminar “Nurture Outstanding Children with Honesty, Courage and Kindness” tomorrow (15 July), while Joseph Sung will discuss his outlook on life by comparing it to football in the seminar “Football Life” via video conferencing (17 July).
Children’s Paradise, the classic Hong Kong children’s magazine, summed up the essence of childhood. It was first published in the 1950s and went on to become the city’s longest-lasting kids’ publication, growing together with generations of local children. The Cherished Memories of the Children’s Paradise exhibition displays various items, such as illustrations, authentic works by Lo Koon-chiu (former Chief Editor of the magazine) and the very first issue of the publication. Cheung Chun-wah, former director of Children’s Paradise, will talk about his relationship with the magazine at a seminar titled “Sentiments in Writing”.
Another exhibition, “The Dragon Never Dies – Bruce Lee @80”, organised with the support of the Bruce Lee Club, brings together Bruce Lee memorabilia from collectors, such as portraits, movie tickets, precious photographs and stamps, to pay tribute to the kung fu star. Wong Yiu-keung, Chairman of the Bruce Lee Club, movie director Alex Cheung and collector Ng Kwai-lung will speak at the seminar “Their Bruce Lee Stories” (17 July), giving participants the chance to revisit some of the legendary kung fu star’s most iconic moments.
Eight Seminar Series promotes broad range of literature The Eight Seminar Series returns to the Book Fair in 2021, continuing to promote the joy of reading by exposing readers to authors and works from a diverse range of literary genres. In addition to the “Inspiring the Mind and Refreshing the Soul” Seminar Series mentioned above, the Renowned Writers Seminar Series, co-organised with Mingpao and Yazhou Zhoukan, features a selection of acclaimed writers who will speak at seminars in person or via video.
The speakers in this seminar series include Fan Jinshi, known as the “Daugter of Dunhuang”; Gu Chunfang, professor at the Peking University School of Arts and co-author of “Dunhuang is Where My Heart Belongs: Biography of Fan Jinshi”; Liang Hong, professor at the School of Liberal Arts, Renmin University of China; Shuang Xuetao, the first Mainland Chinese author awarded the Taipei Literature Award; Wei Hui, a contemporary author from Mainland China; acclaimed novelist Ping Lu from Taiwan; Cheng Pei-kai, founder of the Chinese Civilisation Centre at the City University of Hong Kong; Louis Ng, Museum Director of the Hong Kong Palace Museum; Xu Zidong, author of Reading Eileen Chang; Ronald Soong, Eileen Chang’s estate executor; and Zhou Jieru, Chief Editor of Hong Kong Literary. The seminars will enable authors to communicate with booklovers in a more direct and meaningful way.
With the support of Book Depository, an international online bookstore, the English and International Reading Series invites renowned authors from around the globe to share their creative experiences. The line-up features Heather Morris, the New Zealand author who has sold more than 7 million copies of her novels worldwide; renowned British broadcaster and writer Jeremy Vine; New York Times bestselling author of young adult novels Brigid Kemmerer; fantasy and graphic novel maestro Neil Gaiman; sinologist and Professor of Modern Chinese History and Literature at the University of London Julia Lovell; Co-director of Proverse Hong Kong, a local independent publisher, Gillian Bickley; editor of the Asian Review of Books Peter Gordon; former president of the Spanish Chamber of Commerce in Hong Kong Juan Jose Morales; and experienced Mainland China-focused journalist and writer Mark O’Neill. Members of the public can broaden their horizons by immersing themselves in the diverse range of topics covered in these seminars.
Other seminar series at the Book Fair include World of Knowledge, Children and Youth Reading, Spiritual Growth and Personal Development, Lifestyle and the Hong Kong Cultural and Historical Seminar Series, catering to the diverse tastes of readers from all age groups. Visit https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html for full details of the Eight Seminar Series.
Thematic zones cater to booklovers’ needs As a cultural exchange platform, the Hong Kong Book Fair helps take booklovers on a global literary journey. The fair features numerous thematic zones, including Mainland China Publishers, General Books Pavilion, University Press Square, Spirituality Zone, Children’s Paradise, e-Books & e-Learning Resources and more, all of which offer quality publications from around the world that allow visitors to gain more exposure to the works of different genres from different regions. This year, two newly added zones, Back to School and Virtual Classroom, present various educational materials and instruction methods that add fun to the learning process.
Emerging sports featured at Sports and Leisure Expo This year’s Hong Kong Sports and Leisure Expo delivers a full programme that offers numerous sporting and leisure experiences. In addition to existing thematic zones such as Sports Hub, Fun & Play, Outdoor Adventure and Handicraft Market, the expo features two new zones, namely Refresh & Relax and Travel. Excursion, which showcase exciting outdoors activities such as diving, rock climbing and stand-up paddleboarding. A range of free trials will be offered at the expo, including dodgebee and pickleball. There will also be demonstration sessions include dragon dancing, Brazilian jiu jitsu and capoeira, freestyle football and speed stacking. Visitors who prefer more sedentary pursuits can participate in activities such as photography workshops and table-top games. In addition, rugby sevens players Salom Yiu and Sham Wai-sum, freestyle football player Tony Ma and other Hong Kong sports stars will take part in a series of celebrity-sharing sessions and performances.
The Japan Pavilion returns this year on the fifth floor. Exhibitors from nine cities and prefectures, including Hyogo, Okinawa, Kagoshima, Shikoku and new exhibitors Miyazaki, Kumamoto, Fukuoka, Kagawa and Oita, are teaming up with Kadokawa Hong Kong Limited from the KADOKAWA CORPORATION to showcase Japanese culture and entertainment hotspots.
Debut World of Snacks presents global selection of treats In Hall 5, the new World of Snacks features six thematic zones – Travel Delights, Chocolate and Sweet Factory, Oldie Snacks, Yummy & Healthy, Party Time and Snack Bar – bringing together more than 1,000 popular treats from across the globe. International snacks on offer include Taiwanese pineapple cakes, Finnish organic bulletproof coffee, Bien Jamon Iberico ham, quality Cheesepop from Holland and more. Meanwhile, Oldie Snacks offers vegan fruit gummies, crispy peanuts with fresh shrimp roe in black truffle flavour, hand-crafted nougat and a host of other options. Exciting activities are open to all visitors including the lollipop bouquet, handmade rock candies and taro pastry workshops.
Two citywide campaigns – Cultural July and Cultural Journey Online In addition to hosting the one-week Book Fair, the HKTDC is also collaborating with numerous cultural and educational institutions, libraries, museums, shopping malls and cafes to organise a broad range of cultural events running from late June to end of July as part of the Cultural July – Joyful Summer Reading citywide campaign. What’s more, the Cultural Journey Online webpage is now available on the Book Fair website, showcasing different e-reading resources, museum exhibitions and seminars offered by partners. Users can broaden their horizons and gain new knowledge at any time, whether its online or offline.
Incentive campaign and enhanced on-site hygiene measures The HKTDC has engaged a number of exhibitors to offer various incentives to visitors who have been vaccinated, including discounts, giveaways and cash vouchers. Additionally, the HKTDC is offering 35,000 free admissions to people who have been vaccinated (having received at least one dose of a COVID-19 vaccine). Free admission is being offered in limited quotas before 12 noon on every day of the fair to encourage the public to visit at non-peak hours. Members of the public can present their COVID-19 vaccination records (including an electronic vaccination record saved in the iAM Smart, eHealth or LeaveHomeSafe apps or a paper vaccination record) at the designated lanes. Free admission is given on a first-come-first-served basis while quotas last. There will be 10,000 free admissions available each day for the first two days of the fair (14-15 July), and 3,000 each day for the rest of the fair period (16-20 July). More details can be found on the Book Fair website or mobile app: https://hkbookfair.hktdc.com/en/Visitor/Vaccination-Incentive-Campaign.html.
The well-being and safety of exhibitors and visitors is the top priority at the Book Fair. Various measures will be put in place to protect people against the pandemic, including requiring everyone entering and staying in the fairground to wear a mask, setting up temperature-screening stations, providing hand sanitiser at multiple locations around the venue, and stepping up the cleaning and disinfection of exhibitors’ booths and the venue itself. To spread the flow of visitors and encourage the public to visit the fair during non-peak hours, in addition to offering morning admission tickets, the HKTDC has introduced night admission tickets as well as the special re-entry promotion. Physical ticket sales are not available at the fairground to avoid the use of cash and minimise contact. Visitors can pay with their Octopus cards at the entrance toll booths to gain entry.
The HKTDC Education & Careers Expo will be held at the HKCEC from 15 to 18 July, running in parallel with the Book Fair. Youngsters and jobseekers can access the latest useful information on education and career opportunities for their life planning at this one-stop event. Admission to the expo is free of charge.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn
Media enquiries: HKTDC Communication & Public Affairs Department
Alpha DX Group Limited, (“Alpha DX”, the “Company” and together with its subsidiaries, the “Group”), a premier learning and education solution company, is pleased to announce that its technology subsidiary, ZioNext Pte Ltd, has signed a Memorandum of Understanding to invest in Singapore-based JobForesight, which has developed a cloud-based application, Careershe, that offers an academic & career planning platform that is targeted at the largest education system in the world.
Guangdong-based Careershe (https://www.careershe.com/en.html) was created to assist Chinese youth between ages of 15 and 25 years old to equip themselves with the relevant information and knowledge that are necessary for them to optimise their decision-making process in choosing the appropriate education programs as well as the career opportunities that are best suited to them.
With personalised matching analysis using Big Data and Artificial Intelligence (AI) and the database on Careershe’s platform, Careershe can enable Chinese youths to navigate through the extremely competitive education and career environment by personalising the education and career roadmap with the formulation of an optimal academic and career design.
With the proposed investment, Careershe universal student navigation platform will be integrated with Alpha DX’s Ubiquitous Learning Super Platform (ULSP) to expand the Group’s service offerings to harness new opportunities within the global learning and education ecosystem.
The Company will update shareholders of any developments on the proposed investment in JobForesight.
Formerly known as Alpha Energy Holdings Limited, the Group has transformed itself in January 2021 with fund raising and restructuring initiatives under the leadership of technology and financial veterans in the learning and education industry.
Alpha DX’s CEO, Mr Daiji Yamada, said, “Education unlocks vital skills that shapes our career and lives, hence Careershe is developed as a trusted and reliable source for Chinese students to obtain objective insights and professional guidance in their education and career journey to achieve their full potential and dreams.
We aim to work together with Careershe to enable more youths to acquire the relevant skillsets and knowledge in their areas of interest and to transition seamlessly in their future careers.”
About Alpha DX Group Limited (Bloomberg: ALEN:SP / Reuters: ALPH.SI/ SGX Stock Code: VVL)
Listed on the Singapore Stock Exchange, Alpha DX Group Limited (“Alpha DX”) is one of the region’s leading learning solution companies.
Led by the veterans in Technology, Education, Corporate Training and Business consultancy in both the Board of Directors and the management team, Alpha DX provides next generation XR(2) integrated solutions in learning and education market enabling our customers to create engaging, impactful learning and training experiences that have never been possible until now– Next generation Learning Institutions, multi-dimensional learning design, digital content creation, learning technologies, learning platform solutions and systems integration — all under one roof.
With a strategic focus on integrating Extended Reality (XR)(1) technology to create a personalised and expanded learning experience, Alpha DX aims to develop new value propositions to serve the future needs of learners from its diversified customer base, ranging from government agencies, education institutions to private enterprises.
(1) XR is a term used to describe immersive technologies (such as augmented reality, virtual reality, and mixed reality plus other new innovations that are still in development) that can merge the physical and virtual worlds.
Issued on behalf of Alpha DX Group Limited. by 8PR Asia Pte Ltd. Media & Investor Contacts: Mr. Alex TAN Mobile: +65 9451 5252 Email: alex.tan@8prasia.com
This press release has been reviewed by the Company’s sponsor, PrimePartners Corporate Finance Pte. Ltd. (the “Sponsor”). It has not been examined or approved by the Singapore Exchange Securities Trading Limited (the “Exchange”) and the Exchange assumes no responsibility for the contents of this press release, including the correctness of any of the statements or opinions made or reports contained in this press release.
The contact person for the Sponsor is Ms Ng Shi Qing, 16 Collyer Quay, #10-00 Income at Raffles, Singapore 049318, sponsorship@ppcf.com.sg.
