Spritzer Natural Mineral Water Passes Test for Plastics Contaminants

Laboratory test shows no microplastics detected in Spritzer natural mineral water sample

Spritzer Malaysia (Spritzer), Malaysia’s best-selling natural mineral water, has released the results of an analysis conducted by a reputable independent laboratory, SIRIM Berhad, showing that no microplastics have been detected in Spritzer’s silica-rich natural mineral water.

The laboratory had recently conducted tests from a sample taken from a 600ml Spritzer Natural Mineral Water bottle produced on 21 January 2021 and did not detect any synthetic polymers or microplastics, even when examined under 50 times magnification.

This is in contrast to research conducted by the State University of New York – Fredonia (SUNY-Fredonia) titled “Synthetic Polymer Contamination in Bottled Water” revealing that many international brands of bottled water were contaminated with microplastics, which, according to the US National Oceanic and Atmospheric Administration and the European Chemicals Agency, are very small fragments of plastic originating from various industrial and manufacturing processes and products that can contaminate natural ecosystems.

The tests done by SUNY-Fredonia covered 259 individual bottles from 27 different lots across 11 brands, purchased from 19 locations in nine countries around the world. The SUNY-Fredonia report noted that there was an average of 325 particles per litre, with concentration ranging from zero to more than 10,000 particles in a single bottle. From the samples, the report found that 93% were found to contain microplastics.

Most notably, the SUNY-Fredonia tests showed that microplastics were detected in the samples from these brands ranging from 6.5 uM (micrometre) to 100 uM in sizes. However, the recent analysis conducted by the independent laboratory showed that in these ranges and even up to 1uM, no microplastics were detected in Spritzer Natural Mineral Water.

The findings from SIRIM are a powerful affirmation of the stringent quality processes practiced by Spritzer, and a testament to its efforts in ensuring that the pristine 330-acre site in Taiping, Perak located near a tropical rainforest from which the Company draws the sources of its natural mineral water, is kept clean and safe for consumption.

Spritzer, which has won awards for the refreshing taste of its mineral water as well as various certifications for product processing, is committed to protecting the integrity, quality, safety and purity of this natural water source with automated and advanced bottling technology used to ensure that it is free from pollution.

Silica-rich mineral water has also been found to be beneficial to health, as research by UK-based Keele University has found. Those who consume 1- to 1.5 litres of Spritzer Natural Mineral Water can reduce or eliminate aluminium toxins found in their bodies as the silicate acid in the natural mineral water bonds with the toxins that are then passed out as urine.

For more information, please contact:
Hakim Juraimi
Tel: +60 12-318 5410
Email: h.juraimi@swanconsultancy.biz

About Spritzer Berhad
Spritzer Berhad (MY:7103; SPZ.MY; SPTZ.KL) is the largest bottled water producer in Malaysia. The brand, SPRITZER, is Malaysia’s best selling natural mineral water, produced and bottled from a vast environmentally-friendly 220 acre site replete with plentiful natural mineral water resources surrounded by lush greenery. Learn more at http://www.spritzer.com.my.

Infocus International Announces Online Masterclass on Electricity Economics

Infocus International Group has launched the Electricity Economics in Changing Electricity Markets online course and it will be commencing live on 18th May 2021. Throughout the four sessions, you will understand the new economics of power markets in a low-carbon world.

This is an essential course both for those generating and trading electricity and for those responsible for policy within the power industry. It leads you through a clear, accessible and thorough examination of the economics of power generation, from power plant cost influences to end-customer prices. It contextualises this analysis with key consideration of industry drivers and trends, including increasingly liberalised and competitive markets, evolving policy support and management frameworks, the growth and integration of renewable power sources, and the restructuring of power systems towards more decentralised operations.

We’ll examine these key questions:

– Which variables drive the economics of electricity generation?
– How do generation costs combine with other factors to produce end-use electricity prices?
– How are current technology & system trends impacting electricity costs and prices?
– What are policymakers doing to keep costs down?
– Who are the key stakeholders and influencers on electricity economics?
– What are the value-chain impacts of market liberalisation and competition?
– How are solar and wind power (and other low-carbon options) changing market environments?
…and many more!

The presenter allows for and encourages plenty of Q&A and discusses the issues from multiple stakeholder perspectives; including power plant owners, investors, policymakers and energy customers. This online course is an essential primer for those seeking to navigate successful business routes through transitioning electricity systems.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/electricityeconomics-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351
Email: weslyn@infocusinternational.com
Web: www.infocusinternational.com

Live Online Masterclass on Project Finance & Project Financial Modelling

Infocus International Group has launched the Project Finance & Project Financial Modelling online course and it will be commencing live on 10th June 2021. Throughout the eight sessions of the course, you will learn the latest PF strategies, risk mitigation instruments, as well as financial modelling best practices with practical case studies.

Today’s project finance (PF) transactions require a higher level of expertise not only in programming more sophisticated and flexible financial models, but also in incorporating the latest risk mitigation and credit enhancement instruments. While higher standards of Environmental, Social, and Governance (ESG) impact management are being demanded of all major capital projects worldwide, more options and models for ESG mitigation, insurance, guarantee products, and financing instruments are now available.

The objective of this course is to provide participants with an enhanced understanding of the practical & documentation requirements of all interested parties to today’s PF transaction. This programme provides you with proven PF analytical strategies and transaction structuring techniques which will enable you to quantitatively assess risks, resolve constraints, and reach project financial closure. This programme is also designed to enhance the check lists and benchmark metrics by which you can reduce losses and which will be viewed favourably by both management and the regulatory community.

Course Sessions:

– Limited-recourse Project Finance models & key requirements
– Managing Project Finance transactions & stages of the deal
– Project Finance documentation management, risk analysis models & Environmental, Social & Governance (ESG) mitigation options
– Sources of PF funding, financing instruments & guarantee products; credit enhancements & bankability techniques
– PF financial model design requirements, presentation & formatting standards
– Programming financial statements, cash flows, profit & loss statements and managing international accounting standards
– Projecting PF balance sheets, SPV reserve accounts, PF refinancing, and conducting sensitivity analyses
– PF model stress-testing, overseeing Monte Carlo simulation analyses, and modelling for credit enhancements

As a result of actively engaging in this program, you will be able to make practical decisions on PF strategies, projects, and transactions for your organizations following the workshop?s completion.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/projectfinance-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351 | Email:
weslyn@infocusinternational.com
Web: www.infocusinternational.com

Infocus International Launches Online Masterclass on Power & Infrastructure Project Finance

Infocus International Group has launched the Power and Infrastructure Project Finance online course and it will be commencing live on 1st June 2021. Throughout the five sessions of the course, you will be able to create a bankable project finance structure in terms of risk allocation and the commercial and financial structure.

Project finance is widely used for large infrastructure projects ranging from roads and bridges to oil and gas and renewable energy projects. The structuring technique is very versatile and enables project risks to be allocated to the parties best able to manage them – which facilitates the raising of long term debt with recourse to the project developer limited to its initial investment commitment.

The correct allocation of risk through an appropriate commercial structure is the foundation of a sound financing plan and this course will develop these themes by walking through the commercial contracts and finance documentation and provide an understanding of how to determine the optimal amount of debt using cash flow and ratio analysis. Current project financing circumstances from around the world will be discussed though case study exercises.

Investment committees need to be sure that all risk aspects have been studied and the course will detail the key elements of the due diligence exercise. The course will also provide a guide on how to approach the debt market.

On completion of this course, you will understand:

– How power and infrastructure projects are structured and financed
– How to identify project risks and mitigation strategies
– The role of the financial model and cash flow and ratio analysis
– Debt sizing techniques
– Project finance term sheets and loan documentation
– Contract documentation
– The due diligence process
– How to efficiently identify viable project prospects
– How to approach the debt market

This online course is interactive using a combination of presentations, case studies and exercises. Questions and discussion are encouraged to gain useful practical business insights. Subject to preserving confidentiality, you are welcome to seek solutions to live situations.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/powerprojectfinance-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351
Email: weslyn@infocusinternational.com
Web: www.infocusinternational.com

Live Online Masterclass: Power Purchase Agreement

Infocus International Group has launched the Power Purchase Agreement online course and it will be commencing live on 10th May 2021. Throughout the five sessions, you will learn from the European experience and be able to structure and manage a successful Power Purchase Agreement (PPA).

There are many moving pieces affecting the future of electric power development in emerging market. Unlike the past Independent Power Project models, which featured standardised take-or-pay contracts – today’s market demands more innovative incentives to ensure better availability, better performance, as well as more attractive and sustainable mixtures of fuel sources. Economies throughout developing countries urgently need to master the key tools, models, and lessons learned for transforming and strengthening today’s electricity sector. These include the latest models in negotiating Power Purchase Agreements (PPAs), in designing and managing new competitive power markets, as well as attracting the right mix of renewable energy sources.

Benefits of Attending

– Negotiate fair and sustainable PPAs
– Structure successful PPAs based upon your own company’s risk profile and risk allocation needs
– Expose to international experience in IPP development
– Learn theory and practice of pricing and tariff design
– Perform a policy and risk analysis of PPA contracts
– Improve your awareness of the common pitfalls and mistakes to avoid in today’s private power investments
– Lead successful power project finance transactions

This live online training course gives you clear explanations of the new models of PPA risk allocation, of designing and managing competitive power markets, attracting private investments in renewable energy, through a series of real case examples of contracts and markets. Case Studies will include real examples from Africa, Middle East, Asia, Europe and North America. Furthermore, cases stimulate independent thinking and discussion among participants.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/ppa-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351 | Email:
weslyn@infocusinternational.com
Web: www.infocusinternational.com

S.A.M. Trade (Asia) Pte Ltd (OTC: SMFX) begins US OTC trading

St Vincent & the Grenadines – Global trading broker Samtrade FX Ltd. (Samtrade FX, the “Company”), together with its subsidiaries (the “Group”), announces that its affiliate, S.A.M. Trade (Asia) Pte Ltd, commenced trading March 31 on the US OTC markets under the symbol SMFX.

Sam Goh, Founder and Chief Executive Officer of Samtrade FX, commented: “This strategic milestone brings us one step closer to realizing our vision of becoming a front runner in the global financial services industry by 2025. Being publicly traded on the OTC markets helps to advance Samtrade FX’s visibility and brand equity, as well as allowing investors to be a part of our growth journey.”

The Group has made great strides in the past few years, with Samtrade FX securing several awards including “Best Trading Platform, Asia”, “Best Forex Introducing Broker, Asia” and “Best FOREX ECN/STP Broker” at The London Trader Show 2020. This serves as a testament to its strong reputation, credibility, and recognition by the industry’s top experts, as well as retail traders from around the world.

As part of elevating its brand awareness globally, Samtrade FX had also inked sponsorship agreements in 2020 with the English Premier League team, Wolverhampton Wanderers Football Club and English Football League Championship team, Cardiff City Football Club.

About Samtrade FX

Samtrade FX is an online trading broker that provides forex trading and other related services, with more than 100,000 clients. It was founded with the objective of providing traders with safe, easy, and low-cost access to foreign exchange markets. Samtrade FX’s founders and partners are all traders themselves and have extensive trading experience in forex and contract for differences trading. Its Advisory Board includes knowledgeable and experienced professionals who are able to provide clients with unrivalled professional advice. https://www.samtradefx.com

About S.A.M. Trade (Asia) Pte Ltd

S.A.M. Trade (Asia) Pte Ltd is the holding company that facilitates the centralized management of intellectual property and proprietary technology analytics associated with the development of our multi-award winning Samtrade FX trading platform. As we expand globally, it will serve as a fundamental hub for the integration and management over intellectual property assets pertaining to the trading brokerage in Asia.
S.A.M Trade (Asia) Pte Ltd is traded on the US OTC: SMFX. [Bloomberg SMFX:US; Reuters SMFX:PK]

About OTC Markets

Regulated by FINRA and the SEC in the U.S., the OTC Markets Group facilitates the trading of equity securities, corporate bonds, government securities, and certain derivative products. The OTC markets platform currently hosts trading by over 80 established broker-dealers and institutions for about 11,000 U.S. and global securities. Prominent companies like Tencent Holdings Ltd, AIA Group Ltd., Nestle S.A., and Volkswagen AG are also traded on the OTC markets platform, along with other companies in the financial services, metals & mining, oil & gas, pharmaceuticals & biotechnology, healthcare, telecommunications, technology, retail, media, and utilities industries. https://www.otcmarkets.com

Media Contact
Heidi Chan
heidi.chan@samtradefx.com

Infocus International to Finalise the Registration for Public-Private Partnerships (P3) Live Online Masterclass

Infocus International Group has launched the Public-Private Partnerships online course and it will be commencing live on 5th May 2021. Throughout the eight sessions, you will be mastering PPP project analysis, financing, contracts & transaction management techniques.

We need new infrastructure. Roads, airports, schools, hospitals and housing: the list is enormous and growing. Yet severely limited budgets, economic uncertainty caused by volatile commodity prices, and deficits continue to prevent government at all levels from delivering the kinds of structural change that has always been needed. In response, some countries have developed successful PPP programmes. Merely grasping the concepts of PPP does not do justice to our great responsibility of having an ownership in the country’s future. We already know what we need to do, now is the time to really discover HOW.

Course Highlights

– PPP policies, strategies, laws & units for implementing successful PPP transactions
– Identifying & selecting appropriate projects for PPPs
– Models for analyzing PPP projects
– Managing & completing PPP feasibility studies
– Financing techniques for PPP to ensure long-term PPP bankability and affordability
– Managing and overseeing PPP procurements & achieving transaction closure
– PPP stakeholder management & sustainability techniques
– Managing long-term PPP contracts for ensuring service delivery, price regulation, and dispute resolution

This online workshop features rigorous new interactive methodology that require attendees to demonstrate their understanding with each module’s practical techniques and learning outcomes. Every 10-15 minutes throughout each session, you will be required to complete either focused review questions for selecting among a range of PPP decisions, or brief group exercise assignments. You should be prepared to actively participate, and not merely to “watch & listen” video presentations.

As a result of actively engaging in this program’s methodology, you will be able to make practical decisions on PPP strategies, projects, and transactions for your organizations following the workshop’s completion.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/ppp-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351
Email: weslyn@infocusinternational.com
Web: www.infocusinternational.com

Bussr Rolls Out Nekla Digital Payments to Millions of Users

Bussr, the world-leading artificial intelligence (AI) powered mobility platform, is looking to make its services global in every sense of the word after announcing the rollout of the pioneering digital payment platform, Nekla.

The Singapore-based transport disruptor announced it will offer its passengers a digital payment option through payment innovator Nekla, allowing millions of underbanked users to pay for Bussr services easily.

Bussr’s Mobility-as-a-Service (MaaS) technology serves both as a mobile app for private travelers and a full journey ticketing, payment, and fleet management solution for cities and enterprises. Its leading AI platform continuously monitors millions of data points to help large-scale transport operations perform at optimal efficiency for both passengers and operators.

Bussr currently operates across more than 500 cities, with over 830 transport operators, 60-plus payment partners, and more than 100,000 retail stores. While Bussr has already seen more than 12 million passengers use their platform in less than two years, they believe it is Nekla’s digital-based payment platform that will lead to ubiquity on a global scale.

A challenge Bussr has been facing, that Nekla addresses, is meeting the demand from emerging markets, where 1.7 billion adults are still locked out of the conventional banking system, even though half a billion of that population have access to the internet. This means over a third of the planet’s adult population is unbanked. For Bussr, that means millions of customers who want to use their platform, but have no reliable way of paying.

Nekla’s technology can certainly address the issues of providing service to the unbanked with access to money, all the while benefiting from its inherent strengths of trustworthiness and transparency. But what really captured Bussr’s attention was how Nekla could make digital payments beginner-friendly and accessible to millions of people.

Front-line financial technologies, despite the headlines, are far from reaching mass adoption worldwide. After all, most people don’t have time to study complex algorithms to make a simple payment. Nekla believes that they can bridge the divide between the real world and the digital finance space, and trigger a global, mass uptake of digital finance with a beginner-friendly, easy-to-use payment and lending platform.

Nekla’s solution to this lofty goal is a global payment ecosystem that is accessible to anyone with a $30 smartphone, and data access. Download the app, deposit local currency to your account from a third-party financial service provider, or deposit cash in a retail store. You then have digital currency that can be used almost anywhere on earth.

This will allow Bussr to rapidly expand the scope of their operations to the 5.7 billion people in emerging markets in Asia, Africa, and beyond. It’s numbers like that which make Bussr believe they will earn a large share of the global transit and ground passenger transportation market that is predicted to reach US$908.8 billion by 2027.

Nekla is founded by Silicon Valley and Wall Street pioneers who have banded together to make Finance accessible to everyone on the planet. A wealth of talent and experience is needed to bring such a vast vision to reality, which thankfully, Nekla has. Nekla’s leadership managed the world’s largest internet ventures, led major digital transformation projects for governments and global consulting firms like PwC and Deloitte, and guided industry leaders, acting as Microsoft’s Chief Architect and Google’s Enterprise Architect in billion-customer markets.

Bussr is backed by high-profile investors, such as Bridford Group, Peng Ong of Monk’s Hill, Le Mercier Group, Jack Selby of Thiel Capital, Altitude Partners, Angela Huang, Duncan Clark, Founder of China BDA, Alibaba early investor and author of the book ‘The House That Jack Ma Built, Andrew Huang of Fountainvest, and Alfa Intelligence Capital. There are also strategic angel investors from Facebook, PayPal, Lyft, Spotify, Zoom, Didi, and Impossible Foods.

With this experience and knowledge behind it, and with the backing of such influential partners, Nekla believes it can make Digital Finance the new norm for mass-adopted payments and lending around the world.

Media contact:
Bussr Technologies
Email: press@bussr.com
Website: www.bussr.com

Rational Dynamic Brands Fund (HSUTX) Awarded 5-star Morningstar Rating

Accuvest Global Advisors is pleased to announce multiple portfolios featured in its Alpha Brands(TM) U.S. equity suite have been recognized with Informa Top Guns awards. ‘Alpha Brands Core Equity’ and ‘Dynamic Brands Equity’ together won 10 PSN Top Guns designations for Q4 2020.

Alpha Brands(TM) U.S. equity strategies is designed to help investors gain access to the primary driver of the economy: U.S. Household Consumption.

Accuvest also proudly announces that as of February 28, 2021, the Rational Dynamic Brands mutual fund (Ticker: HSUTX), was awarded a 5-star Morningstar Rating, as well as an Investors Choice for “Best Equity Fund < $100M in Assets” Award. Accuvest serves as the sub-advisor to the Rational Dynamic Brands mutual fund.

The Dynamic Brands strategy is anchored to a timeless and commonsense theme: Global Household Consumption. Accuvest believes that this $44 trillion a year investment opportunity is so large and predictable that it warrants a dedicated place in a portfolio. By investing in the most relevant consumer-facing brands and giving the maximum flexibility to adapt to changing market conditions it has been able to deliver significant outperformance for its clients.

“Accuvest is thrilled to receive a 5-star Morningstar rating,” said David Garff, President and CIO of Accuvest. “Since Accuvest took over the Dynamic Brands fund in October 2017, its team has worked tirelessly to deliver something unique in the marketplace. Combining the proprietary Brand Relevancy scoring system with deep sector and factor analysis, Accuvest has been able to achieve excellent results for its investors. As Accuvest moves forward we feel that it will be critical to continue being precise in exposure, but flexible in risk-taking.”

The Alpha Brands(TM) suite of equity strategies references a proprietary Index called The Alpha Brands Consumer Spending Index(TM). The Index tracks the 200 most relevant Brands, identifying the growth and innovation leaders across 70 consumer-facing industries. Alpha Brands ‘Dynamic Brands Equity’ strategy is an actively managed and focused portfolio of the brands best suited for the current macro environment.

“Investors are chronically underweight in the single most important driver of every major economy namely consumption. In the consumption economy, companies that own strong brands tend to have better financial metrics which, in aggregate, tend to be predictors of strong stock performance,” said Eric Clark, Portfolio Manager. “Our ambitious goal is to outperform the market over rolling 3-year periods on an absolute and risk-adjusted basis by monitoring the macro environment and anchoring our portfolio to companies that own strong brands.”

About Accuvest Global Advisors
Accuvest Global Advisors, with a U.S. and international client base of institutions, financial advisors and high net worth investors, carefully navigates complex global capital markets. An SEC-registered advisor, Accuvest offers a wide range of investment solutions through an innovative, global investment philosophy. Discretionary portfolios include the global equity Country First(TM) ETF suite of products, the equity portfolio Alpha Brands(TM) suite of products, and ETF and mutual fund Custom Models designed for you.

For more information please visit: Accuvest.com or Globalbrandsmatter.com.
For media, please contact: Accuvest Global Advisors, marketing@accuvest.com.
Or visit LinkedIn: https://www.linkedin.com/company/accuvest-global-advisors/
Accuvest Global Advisors – Alpha Brands, at Morningstar: www.morningstar.com/funds/xnas/hsutx/quote

SOURCE: Accuvest Global Advisors

DouYin Develops Interest E-commerce, Joy Spreader’s Marketing Technology Presents Promising Future

On April 8, DouYin E-commerce staged its first Ecosystem Conference in Guangzhou. In the keynote speech, Kang Zeyu, President of DouYin E-commerce, proposed the concept of “interest e-commerce” – a type of e-commerce driven by people’s passion for quality life and aiming to satisfy consumers’ implicit needs while improving their life quality.

In recent years, algorithm-based interest recommendation technology has continued to advance, automatically linking massive Internet content and Internet users with an enormous amount of commodities.

This has also laid an ideal foundation for the connection of “people”, “goods” and “platforms”, the three major elements of new consumption in the mobile Internet era. DouYin proposed the very concept of “nterest e-commerce” in view of the critical role played by interest recommendation technology in increasing conversion rates, guiding consumer demand, and enhancing user experience.

This coincides with Joy Spreader’s (06988) philosophy of data, algorithms and interest recommendation technology serving online news consumption. By analyzing commodities, video contents, and behaviors of fans, Joy Spreader recommends to Internet celebrities products that cater to their fans’ interests so that products match consumers, thereby helping a great number of less-known Internet celebrities to monetize through “interest e-commerce” and helping manufacturers with precise and targeted distribution by applying “interest e-commerce”.

Joy Spreader is one of the first marketing technology companies to develop video-based e-commerce. As early as January 2019, Joy Spreader became one of the first service providers to monetize through providing video content under DouYin, as well as one of the first companies in the industry to apply interest recommendation technology to carry out performance marketing services.

In the first E-commerce Ecosystem Conference, DouYin said it would launch three supporting programs next year to help 1,000 merchants achieve annual sales of over RMB100 million, 10,000 high-quality celebrities to achieve annual sales of over RMB10 million, and 100 high-quality products to reach annual sales of over RMB100 million.
DouYin also said that, according to third-party calculations, the GMV of interest e-commerce will exceed RMB9.5 trillion by 2023 with an increasing number of players in the e-commerce industry switching to interest e-commerce.

The enormous future market space also brings great development opportunities to marketing. Joy Spreader, a marketing technology company with an early entry and a technology path in line with future trends, has already obtained first-mover advantages. According to its annual results, video-based e-commerce, mainly comprising non-live streaming e-commerce to sell goods in DouYin, is becoming an essential driver for its revenue and profit growth of Joy Spreader. In 2020, Joy Spreader’s annual GMV of e-commerce products reached HK$594 million, representing a year-on-year increase of 353.92%. The ratio of gross profit of e-commerce has doubled from 15.75% in 2019 to 31.50%.

Committed to building an “interest e-commerce ecosystem”, DouYin serves top Internet celebrities to enhance presence, improve quality, and enlarge scale. However, in the trillion-yuan market, in addition to top Internet celebrities, the less-known content publishers are in urgent need of monetization, and ecological service providers like Joy Spreader are able to provide sound services for them. Services of Joy Spreader can truly help more DouYin accounts monetize in the DouYin ecosystem, further enhancing user retention, user activity, and becoming a critical part of the DouYin ecosystem.