The Executive Centre launches the “What Is An Office” campaign

Do four walls and a desk make an office — apparently not!

The pandemic has led to the greatest debate of all time – do people even need an office and if so, what do they want? Today, The Executive Centre (TEC), the leading premium flexible workspace provider across Asia Pacific and the Middle East, launches the “What Is An Office” campaign, which examines the elements that make up a dynamic, productive workspace.

The campaign consists of a brand video, plus 4 product videos that examines how the workforce views the role of an office and asks the central question, “What Is An Office?” The short films explore how a positive working environment and agile working practices can help business operations, shedding light on the fundamental importance of a multi-purpose office to a company’s success.

“The break from office has pushed people to reconsider what they require to create a positive working environment. People are waking up to the fact that an office should be more than four walls around a desk. — It is a space which fosters collaboration, communication and creativity,” said Paul Salnikow, TEC Founder and CEO. “While human interaction proves to be crucial for work and life, people are also keen to enjoy variety in work options, the future of work is shifting from purely remote to a hybrid model. Flexibility is key in future workplace strategies because choice has become an invaluable asset; people want to choose to access workstations, meeting rooms and breakout areas when they need it, and corporations are realising that incorporating a flexible element can also positively impact their bottom line.”

TEC has found that the need for more flexible lease terms, robust technological infrastructure and internet connectivity for virtual get-togethers, as well as spacious event venues to host socially distanced conferences, and even on-demand passes to support their remote working teams has dramatically increased in the last year.

A whitepaper report will also be released for free public download on the campaign website that looks into the history and future trends of office development, plus TEC’s approach to office design strategy.

What is an office? Your work, your space, your choice.
Visit the campaign website here: https://www.whatisanoffice.executivecentre.com
The videos can be viewed here: https://youtu.be/ykUYq-XGoOA

About The Executive Centre
The Executive Centre (TEC) opened its doors in Hong Kong in 1994 and today boasts over 150+ Centres in 32 cities and 14 markets.

The Executive Centre caters to ambitious professionals and industry leaders looking for more than just an office space — they are looking for a place for their organisation to thrive. TEC has cultivated an environment designed for success with a global network spanning Greater China, Southeast Asia, North Asia, India, Sri Lanka, the Middle East, and Australia, with sights to go further and grow faster. Each Executive Centre offers a prestigious address with the advanced infrastructure to pre-empt, meet, and exceed the needs of its Members. Walking with Members through every milestone and achievement, The Executive Centre empowers ambitious professionals and organisations to succeed.

Privately owned and headquartered in Hong Kong, TEC provides first class Private and Shared Workspaces, Business Concierge Services, and Meeting & Conference facilities to suit any business needs.

For more information please visit www.executivecentre.com.

Press Enquiries:
Finsbury Glover Hering
Kitty Lam
Kitty.Lam@fgh.com / +852 3166 9886

The Executive Centre launches the “Welcome Back to The Office” campaign

The COVID-19 outbreak has led to businesses and employees re-evaluating what the workplace means to them. Today, The Executive Centre (TEC), the leading premium flexible workspace provider across Asia Pacific and the Middle East, launches the “Welcome Back to The Office” video campaign, where characters find ways to adapt to the new working environment.

The campaign is a take on the work-from-home phenomenon, and while the characters in the videos are fictional, their triumphs and struggles are drawn from real experiences of TEC’s 1000+ global team.

What’s clear is that while homeworking arrangements are becoming normalised and people are enjoying less commuting, not having to dress to impress and spending more time with their families; on the flip side, there are also irreplaceable benefits of working in an office such as proper coffee in a proper coffee cup, chatting to colleagues and collaborating on projects, IT that works, comfortable ergonomic furniture, admin support, and a highly-productive environment that boosts concentration and minimises distractions.

“After an extended period of time working from home, we are inspired to explore how the typical workday has changed, and is continuing to change,” said Paul Salnikow, TEC Founder and CEO. “We believe the future of the workplace hinges on its relationship with the people who truly make it work. As the pandemic has accelerated the shift to flexible workspaces, we are certain that the office, rather than becoming obsolete, will become an increasingly valuable asset facilitating collaboration and driving business growth. Our clients are telling us that their offices of the future will need solutions that are tailored to their success, limit current challenges, give their staff maximum flexibility and provide the best office environment that they can find.”

Welcome Back to the Office – Good to leave, even better to come back.

The videos can be viewed here:
https://www.youtube.com/watch?v=cGzLjfneslE&list=PLfHtsCPeKvS_hVeEC_AUxLGDvlLWzFhTB

For more details, please visit https://www.backtotheoffice.executivecentre.com

About The Executive Centre
The Executive Centre (TEC) opened its doors in Hong Kong in 1994 and today boasts over 135+ Centres in 32 cities and 14 countries.

The Executive Centre caters to ambitious professionals and industry leaders looking for more than just an office space – they are looking for a place for their organisation to thrive. TEC has cultivated an environment designed for success with a global network spanning Greater China, Southeast Asia, North Asia, India, Sri Lanka, the Middle East, and Australia, with sights to go further and grow faster. Each Executive Centre offers a prestigious address with the advanced infrastructure to pre-empt, meet, and exceed the needs of its Members. Walking with Members through every milestone and achievement, The Executive Centre empowers ambitious professionals and organisations to succeed.

Privately owned and headquartered in Hong Kong, TEC provides first class Private and Shared Workspaces, Business Concierge Services, and Meeting & Conference facilities to suit any business’ needs.

For more information please visit www.executivecentre.com

Press Enquiries

Finsbury
Sheena Shah / Crystal Chow
Sheena.Shah@Finsbury.com / +852 3166 9855
Crystal.Chow@Finsbury.com / +852 3166 9838

There is still a role for the office in a post Covid-19 world, says TEC

– Companies want both the collaborative atmosphere the physical office provides and the flexibility to support remote working for their employees
– Demand for flexible workspace increasing amid uncertainty as companies look for cost-management solutions

While the pandemic has led many to believe remote work will become the norm, concerns about lagging creativity and loneliness demonstrate that there is still a role for the office in a post Covid-19 world, according to The Executive Centre (TEC).

While there are advantages to working from home, such as reduced commuting times, costs and pollution, there are also disadvantages for businesses and employees. In a video produced in association with Business Reporter, Paul Salnikow, founder and CEO of TEC, discusses what the future of work could look like.

“Being one of Asia’s largest premium flexible workspace operators give us a good insight into how companies have been adapting,” he says. “Once our centres reopened, we found our members were looking forward to coming back as they missed the social interaction their office provided.” Other disadvantages to remote working include a disruption to creative thinking and the additional logistical steps required to ensure business can continue as usual.

The situation has also made it difficult for companies to accurately predict headcount. “What we’re seeing now is a re-evaluation by organisations of their office strategy,” Salnikow says. “The current market uncertainty is creating huge demand for the flexible workspace sector as companies try to manage costs and become less willing to commit to long-term leases.” Vast resources are wasted paying leases for real estate businesses simply don’t need. Flexible working spaces are a vital way of ensuring that no longer happens.

“Every healthy business needs to consider what mix of traditional and flexible is right for its teams and their work,” says Senior Development Director of TEC, Todd Liipfert. “Sales teams who need to work both remotely and in different places will benefit from flexible access to broad networks. Creative teams that use the office as a place to spark ideas need more permanent and fixed spaces.”

The workspace of the future must be agile and versatile to adapt to unprecedented and unpredictable challenges that are becoming more common in our society. Wherever and however, businesses choose to move forward post Covid-19, there will be a workspace trend where professionals place higher value on their flexibility.

For more details, watch the video on https://bit.ly/3eeD8I7, or by scanning the QR code.

This press release has been provided by Business Reporter, www.business-reporter.co.uk.

About Business Reporter

Business Reporter is distributed with The Daily Telegraph, The Sunday Telegraph and City AM, with each publication reaching an average of 1.5 million people.

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For more information please visit www.business-reporter.co.uk.

About The Executive Centre

The Executive Centre (TEC) opened its doors in Hong Kong in 1994 and today boasts over 135+ centres in 32 cities and 14 countries. It is the third largest serviced office business in Asia with annual turnover in excess of US$275 million.

The Executive Centre caters to ambitious professionals and industry leaders looking for more than just an office space – they are looking for a place for their organization to thrive. TEC has cultivated an environment designed for success with a global network spanning Greater China, Southeast Asia, North Asia, India, Sri Lanka, the Middle East, and Australia, with sights to go further and grow faster. Each Executive Centre offers a prestigious address with the advanced infrastructure to pre-empt, meet, and exceed the needs of its Members. Walking with Members through every milestone and achievement, The Executive Centre empowers ambitious professionals and organizations to succeed.

Privately owned and headquartered in Hong Kong, TEC provides first class Private and Shared Workspaces, Business Concierge Services, and Meeting & Conference facilities to suit any business’ needs.

For more information please visit www.executivecentre.com.

Press Enquiries
Finsbury
Sheena Shah / Crystal Chow
Sheena.Shah@Finsbury.com / +852 3166 9855
Crystal.Chow@Finsbury.com / +852 3166 9838