Tag: Market Logic Software

Market Logic Software and Nextatlas Announce Partnership to Enhance AI-Driven Market Insights

  • The newly announced integration between Nextatlas’s data and Market Logic’s insights platform will streamline the process for enterprises to surface and share fresh insights across their organizations.

Market Logic Software, the market-leading SaaS provider of insight management solutions, is thrilled to announce a partnership with Nextatlas, a pioneer in AI-driven trend forecasting and consumer insights. This collaboration aims to revolutionize how businesses harness the power of artificial intelligence to access deeper insights into market trends and consumer behaviors.

Market logic’s AI-driven insights platform serves as a centralized hub for managing market knowledge. The platform, powered by the company’s ground-breaking AI for insights technology, DeepSights™, allows business professionals to obtain trusted insights at scale and speed through intuitive, natural language interactions.

Nextatlas complements the Market Logic platform by providing a direct link to a rich collection of forecasting and consumer insights. Utilizing artificial intelligence and machine learning algorithms, Nextatlas analyses social media data, online content, and various sources to identify emerging trends and consumer behaviors. The insights generated by Nextatlas are invaluable for businesses across industries, enabling informed decision-making related to product development, marketing strategies, and more.

The newly announced integration between Nextatlas’s data and Market Logic’s insights platform will streamline the process for enterprises to surface and share fresh insights across their organizations. Business users will be able to deepen their understanding of markets with DeepSights™ pulling relevant Nextatlas data into reports alongside other trusted information sources. This powerful combination of two leading AI platforms will empower business leaders, especially those in Go-To-Market functions, to identify new opportunities and innovate ahead of the competition.

“In the race to outperform the competition, companies are increasingly seeking the support of AI to shrink the time it takes to uncover and act on market and consumer insights. With that goal in mind, Market Logic’s strategy is to facilitate our clients’ access to an ecosystem of cutting-edge data providers. Nextatlas is renowned for its application of artificial intelligence to the creation of insights, and we are excited to be working together to help our customers shorten the insights-to-action cycle,” said Olaf Lenzmann, Chief Product and Innovation Officer, Market Logic.

“We’re really excited to bring together Nextatlas’s AI in trend forecasting with Market Logic’s DeepSights™. This partnership is a game-changer in market intelligence, making AI insights more impactful for businesses. By blending our strengths in spotting emerging consumer trends with the powerful insights from DeepSights™, we’re giving companies the tools they need to stay ahead of market changes. Together with Market Logic, we’re transforming how data is used in decision-making, creating a top-notch resource for businesses looking to innovate and stay competitive,” said Luca Morena, Co-founder and CEO of Nextatlas.

DeepSights™ is specifically trained to understand the full meaning and context of market and consumer content. Through natural language interactions, it enables professionals in marketing, product development, and insights to explore their company’s vast pool of market knowledge and extract relevant information rapidly. Drawing on internal and secondary content, DeepSights™ provides concise answers and summary reports to business users in seconds, saving significant time each day and accelerating time to action. As DeepSights™ is accessible via standard business applications, such as Microsoft Teams and Google Chat, it enables companies to bring valuable insights into the heart of daily business workflows.

To learn more about how this strategic partnership can elevate your business and increase the impact of insights on business performance, please contact info@marketlogicsoftware.com.

Media contact:Daniela Zuin, CMOMarket Logic SoftwareDaniela.zuin@marketlogicsoftware.comTel: +44 7799 113040

About Market Logic Software:

Market Logic is a market-leading SaaS provider of insights management solutions.

Our AI-enabled insights management platform, powered by our special purpose AI for Insights technology DeepSights, allows insights teams to equip business decision-makers with trusted insights at scale and speed. Since 2006, we’ve helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.

Find out more at https://marketlogicsoftware.com.

About Nextatlas

Since its inception in 2012, Nextatlas has positioned itself as a pioneering force in trend forecasting and predictions, utilizing artificial intelligence to meticulously analyze social media posts on platforms like Twitter, Instagram, and Reddit. With a focus on early adopters, the platform evaluates information from over 300,000 users, extracting and filtering data for relevance, quality, and authenticity. Through this innovative AI technology, Nextatlas publishes daily insights into emerging trends and cultural shifts, challenging the traditionally opinion-led industry with a fully-fledged scientific approach. The platform’s name symbolizes its commitment to creating not just an “Atlas for the Future,” but the next evolution of a cultural Atlas – a dynamic map dynamically charting sociocultural changes with the power of AI and data analysis. Nextatlas continues to lead the charge in predictive trend detection, revealing evolving consumer behaviors and confidently predicting developments not yet visible on the horizon.

Contact Information

Daniela ZuinCMOdaniela.zuin@marketlogicsoftware.com

SOURCE: Market Logic Software

.

View the original press release on newswire.com.

Survey Reveals Business Professionals Expect Use of Generative AI Will Drive Sharp Increase in Volume of Data and Insights Incorporated Into Business Operations

  • First-of-its-kind report offers new perspectives on how AI adoption will transform the way knowledge travels through enterprises.

A new survey of insights experts and business stakeholders highlights the rapid adoption of AI technologies in reshaping how knowledge flows through enterprises. The report, How AI will transform use of research, data and insights, published today by Market Logic Software, the global leader for insights management solutions, reveals that more than three-quarters of insights teams and two-thirds of stakeholders have already begun using AI for insights-related tasks.

Innovation Report: How AI will transform use of research, data & insights

The report forecasts a sharp rise in self-service interactions with insights data amongst marketers, product managers, and other business stakeholders as AI accelerates the trend towards democratization of research and data. In parallel, the survey reveals that insight teams are set to bank the productivity benefits of AI: cutting the time needed to complete a wide range of research and knowledge management tasks. Almost 40% of insights leaders believe these enhanced AI capabilities will prompt them to shrink the size of their teams.

“More than 80% of all respondents expect that AI will help them to ‘spot new trends faster’ and ‘manage existing knowledge resources better.’ These forward-thinking pioneers will be at the forefront of seizing competitive advantage through AI and implementing a new generation of insights-driven operations,” commented Olaf Lenzmann, Market Logic Software’s Chief Innovation and Technology Officer.

While the report illustrates a good deal of alignment between business stakeholder groups and insights teams on the potential for AI to scale insights-driven decision-making, it also uncovers some marked differences in attitudes to risks. Where business leaders focus more on data security and compliance requirements, insights teams place emphasis on the need to create guardrails for research data output quality and accuracy.

“Discussion of AI tends to focus on efficiency benefits, but this data sheds new light on what may be an even more important impact,” says Mike Stevens, the report’s lead researcher and author. “Nearly 75% of stakeholders believe AI will increase their organization’s demand for research and insights. To meet this demand, insights teams will need to evolve their mix of skills, empower their stakeholders, and adopt a range of new technologies.”

Based on a series of in-depth interviews and a comprehensive survey of enterprise organizations, the report was researched and produced by industry analyst, Insight Platforms. More than 200 professionals in the USA, UK, and Canada completed the survey. Half of these worked in market research and insights functions; the remaining half were in stakeholder teams such as strategy, marketing, or product management. This sample provides the first cross-functional gauge of professional perspectives on embracing AI for research and insights. This report is now publicly available for download from Market Logic Software.

About Market Logic Software:
Market Logic is a market-leading SaaS provider of insights management solutions.

Our AI-enabled insights management platform allows insights teams to equip business decision-makers with trusted insights at scale and speed. Since 2006, we’ve helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Astra Zeneca and Tesco are driving innovation and making smarter market moves with the support of Market Logic. Find out more at https://marketlogicsoftware.com/

About Insight Platforms:
Insight Platforms is the leading publisher of expert content for insights technology and digital research methods. With virtual events, training courses and a comprehensive directory of tools, the site attracts a global audience of over 250,000 insights and data professionals annually.

Contact Information
Daniela Zuin
CMO
daniela.zuin@marketlogicsoftware.com