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The 35th Food Expo and concurrent fairs attract over 500,000 visits

Multiple offers and theme days boost consumption and traffic

– The Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo, and Home Delights Expo successfully concluded today, bringing together approximately 1,890 exhibitors and welcoming over 500,000 visits.
– The per capital spending across the five fairs reached HK$1,630.
– 48% of respondents believe that health, green and organic food trends are worth paying attention to. Halal food and beverage label at the expo helps promote the development of halal foods.
– The five theme days, along with a series of exciting activities effectively boosted local consumption and created a bustling atmosphere.
– The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM) featured 21 prominent speakers who shared innovative achievements and development trends in the globalisation of Chinese medicine.

Organised by the Hong Kong Trade Development Council (HKTDC), the Food Expo, Beauty & Wellness Expo, and Home Delights Expo successfully concluded today. Food Expo PRO and the Hong Kong International Tea Fair, which opened to both industry professionals and the public for the first time, wrapped up successfully on 16 August. The five exhibitions featured some 1,890 exhibitors and attracted over 500,000 visits. The bustling atmosphere resulted in a per capita spending of HK$1,630, once again demonstrating the appeal of this annual event and the public’s purchasing power. Over at Food Expo PRO and the Hong Kong International Tea Fair, there were some 18,500 buyers from 64 countries and regions. Apart from Hong Kong, buyers came from Mainland China, Japan, Korea, Taiwan, as well as ASEAN countries, including Cambodia, Malaysia, the Philippines, Thailand, and Vietnam, among others, highlighting Hong Kong’s significant role as a key food trade hub globally. Additionally, the International Conference of the Modernization of Chinese Medicine and Health Products, organised by the Modernized Chinese Medicine International Association (MCMIA) together with the HKTDC and ten scientific research institutions, also concluded successfully on 15 August.

Sophia Chong, HKTDC Deputy Executive Director, stated: “This year, the event featured five major themes across several exhibitions, complemented by a variety of exciting activities that encouraged people to spend locally. The atmosphere was vibrant, fully reflecting the public’s enthusiasm for gourmet food and trendy products. Due to weather conditions on the first day, the opening hours of the public fairs from Friday to Sunday were extended to provide exhibitors with greater opportunities to maximise sales and enhance visitor experiences. The Hong Kong International Tea Fair, which opened to the public over all three days for the first time, attracted significant attention and praise.”

Despite challenges from sluggish trade in traditional markets and geopolitical challenges, the HKTDC has consistently focused on driving innovation, helping small and medium-sized enterprises seize global development trends, and creating opportunities through innovative and flexible thinking.

Ms Chong added: “At this year’s Food Expo and Food Expo PRO, we specifically curated products and services related to halal food, the silver economy, and food technology to meet emerging market demands and capture more business opportunities for exhibitors. We are pleased to see that the five exhibitions successfully generated more business for exhibitors, and the public enjoyed the culinary and shopping experience fully.”

Per capita spending reached HK$1,630; increased interest in halal foods
During the exhibition, the organisers conducted a random sampling survey, interviewing some 1,440 visitors. The per capita spending reached HK$1,630. Over 58% of respondents reported spending HK$1,000 or more at the exhibition, and over 30% indicated that their actual spending exceeded their original budget, demonstrating a strong and thriving consumption atmosphere during the event. The survey results also showed respondents believe that health, green and organic food (48%), and nutritional supplements (36%) trends are worth paying attention to. Among the respondents who are aware that the exhibition has a halal food and beverage label, more than half of the respondents (52%) believe it helps promote the development of halal foods.

Vibrant consumption at the exhibition: encouraging sales performance
As a highly anticipated annual event in the city, the Food Expo is dedicated to highlighting exquisite delicacies and fine wines from around the world. Director of exhibitor Yick Cheong Ho (HK) Limited, Joan Chui, stated that the Flavours of Intangible Cultural Heritage theme day has drawn extra interest and expected revenue of approximately HK$900,000.

Some exhibitors are further expanding their business through the Food Expo. Huaying Lei, the chairman of Mayang Blue Phoenix Agricultural Development Co., Ltd from Mainland China stated that the company had signed a RMB60 million contract with a Hong Kong client for agri-products including high-quality edible eggs. Lei believed the Food Expo offers a perfect platform to showcase their wide-ranging products from Hunan Province.

The concurrently held Beauty & Wellness Expo offered visitors a diverse range of premium products, with brand Mars, a Taiwan whey protein brand, the brand marketing manager Roy Wong said, “This year, the visitor traffic exceeded our expectations and we expect our on-site sales will increase by 30% to HK$200,000.”

The Home Delights Expo showcased a variety of trendy household items and furniture. Andy Tsang, the design director of Renovation Guide Consultant Limited – specialising in interior design and decoration and participating in the expo for the first time – said, “Such a large number of new customers visiting our booth went above and beyond our expectations. We provided quotations to over 20 new clients, and we estimate that sales turnover will be around HK$2-3 million.”

Trade exhibitions expand business networks; thriving opportunities in halal food
The 3rd Food Expo PRO and the 35th Food Expo introduced halal food and beverage label last year to help exhibitors expand their market for halal products. This year, more than 120 food suppliers showcased halal products from around the world, a 20% increase compared to last year. Daniel Chan, Director of Hong Kong exhibitor, Koon Chun Hing Kee Soy & Sauce Factory Ltd., said the company had seen many buyers from different countries and regions and discussed cooperations with five Mainland China and local distributors and restaurants and also met a buyer from Indonesia through the Click2Match platform.

The new “Coffee” zone also debuted this year, showcasing coffee products, accessories, and machines from various origins. Jin Lu, Operations Director of CSFA Holdings Shanghai Co. Ltd., stated that the company has engaged with nine exhibitors from Mainland China, the U.S., South Korea, and other regions. The company is interested in placing a coffee beans order of approximately 50 metric tons (worth around RMB3 million) from a Yunnan-based supplier, as well as a RMB700,000 order for premium hairtail fish from a Korea exhibitor.

The highlight zone, “Food Science and Technology,” brought alternative and future food to the attention of professional buyers. My Care Healthcare Limited, a manufacturer of modified soft diet products for the elderly. Founder Francis Ho said they had discussions with nearly 120 buyers on the first day. On the last day of the fair, HKTDC arranged specialised medical industry buyer tours of which there were two potential buyers and the company is in talks with two hospitals to discuss the potential of supplying soft meals to them.

The Okinawa Prefectural Government Hong Kong Representative Office organised four Okinawan companies to participate in the Food Expo PRO and successfully connected with buyers from Hong Kong, Mainland China, and international markets. Director Yasutoshi Nohara stated the fair helps them generate around HK$4 million in orders every year. Mr Nohara said the expo has been instrumental in providing them with a great opportunity, particularly to introduce Okinawan products in the Greater Bay Area and expand beyond Hong Kong with items that have not been shown in other markets before, such as soft shell turtle and Motobu beef.

Sichuan Sentaiyuan Biotechnology Co., Ltd. has participated in the Food Expo PRO for four consecutive years, promoting healthy products. The company’s CEO, Liu Lei shared, “On the first day of the Expo, we met a long-time Hong Kong client in person for the first time, leading to a successful deal worth over US$5 million. The HKTDC also introduced several potential buyers from Japan, Singapore, and other regions and we expect deals to be finalised soon.” Mr Lei also mentioned that through the hktdc.com Sourcing platform, the company received around 30 inquiries before the expo and arranged on-site meetings with several clients. The “EXHIBITION+” hybrid model has significantly boosted the company’s visibility and secure more business opportunities.

The Hong Kong International Tea Fair opened to trade and public visitors on all three days for the first time. Yip Wing-chi, Founder of exhibitor, Lock Cha Tea House, welcomed this arrangement and noted that there was a significant increase in traffic, creating a lively atmosphere. The public participation has effectively boosted business. Mr Yip said this year’s sales were three times higher than last year.

Hybrid model connecting local and overseas opportunities
This year, both Food Expo PRO and the Hong Kong International Tea Fair continued to adopt the EXHIBITION+ hybrid model, enabling global food and tea buyers to engage in business discussions through both physical exhibitions and online platforms. Until 23 August, exhibitors and buyers can still utilise the “Click2Match” smart matching platform for online discussion and to explore business opportunities.

Chinese Medicine Conference Gathers Experts and Scholars to Promote Industry Exchange
The International Conference of the Modernization of Chinese Medicine and Health Products, organised by the Modernized Chinese Medicine International Association in partnership with the HKTDC and ten scientific research institutions, has successfully concluded. The conference unveiled the latest professional information on traditional Chinese medicine and shared innovative achievements and development trends in the globalisation of Chinese medicine. Held concurrently with the Food Expo, Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and the Hong Kong International Tea Fair, the event covered diverse fields such as food, beauty, health, home products, and Chinese medicine, successfully creating a synergistic effect, providing a broad platform for industry exchange.

Photo download: http://bit.ly/4mrgT4S

To learn more about the opinions of exhibitors and buyers, please visit:

HKTDC Food Expo PRO	foodexpopro.hktdc.com
Hong Kong International Tea Fair	hkteafair.hktdc.com
HKTDC Food Expo	hkfoodexpo.hktdc.com
HKTDC Beauty & Wellness Expo	hkbeautyexpo.hktdc.com
HKTDC Home Delights Expo	homedelights.hktdc.com
The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM)	icmcm.hktdc.com

Media Enquiries
Ogilvy Public Relations:

Rex Cheuk	Tel:(852) 5618 9908	email: rex.cheuk@ogilvy.com
Leanne Pok	Tel:(852) 9379 9694	email: leanne.pok@ogilvy.com
Daisy Leung	Tel:(852) 9275 7704	email: daisy.leung@ogilvy.com

HKTDC’s Communications and Public Affairs Department:

Stanley So	Tel:(852) 2584 4049	email: stanley.hp.so@hktdc.org
Serena Cheung	Tel:(852) 2584 4272	email: serena.hm.cheung@hktdc.org
Clayton Lauw	Tel:(852) 2584 4472	email: clayton.y.lauw@hktdc.org

Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

CENTRESTAGE 10th anniversary set to dazzle in September

– Unprecedented scale and global reach at this year’s event, with Guo Pei’s Hong Kong solo couture debut showcasing Asia’s fashion flair

– Some 260 brands from 24 countries and regions set to participate, a new high for the event, with the UK debuting as Partner Country to present works by leading British designers
– Internationally acclaimed couturier Guo Pei will stage her first solo couture show in Hong Kong, unveiling 30 meticulously crafted pieces under the theme “Gilternity: An Everlasting Radiance”
– Aligning with market trends, the fair will introduce a new Accessories Zone and will once again feature the Circular Fashion Zone to promote the development of sustainable fashion
– The Fashion Hong Kong Runway Show will celebrate the creative journey of local brands; around 30 fashion shows will be staged during the fair – the highest number in the event’s history

Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region (HKSAR), CENTRESTAGE – the annual gala event for the Asian fashion industry – takes place from 3 to 6 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC). Unveiling a grand celebration of style for its 10th anniversary edition, this year’s CENTRESTAGE sees a record participation of some 260 brands from 24 countries and regions. The programme features more than 40 events, including around 30 fashion shows and parades – another record for the event. The four-day showcase is open to industry professionals and the public free of charge, welcoming visitors from Hong Kong, Mainland China and overseas to experience the charm and creativity of Asia’s fashion capital.

Sophia Chong, Deputy Executive Director of the HKTDC, said: “Over the past decade, CENTRESTAGE has become the perfect meeting point for fashion brands and designers from across the globe, and Asia in particular, to showcase their latest creations. As the event celebrates its 10th anniversary, we are truly privileged to welcome internationally acclaimed couturier Guo Pei to present a collection at CENTRESTAGE ELITES, marking her first solo couture show in Hong Kong. As the flagship fashion event for Asia, CENTRESTAGE not only celebrates virtuosity in design and craftsmanship, but also propels both local and international brands into the broader Asian market, supporting the vigorous development of the local fashion industry and reinforcing Hong Kong’s status as a global fashion hub and world-class East-meets-West centre for cultural exchange.”

This year’s CENTRESTAGE welcomes fashion brands from across the globe, including pavilions from the United Kingdom, Czech Republic, Japan and Thailand. The UK is participating for the first time as the “Partner Country” of CENTRESTAGE, showcasing unique creations from various British designers. Globally acclaimed fashion maestro Jimmy Choo will not only attend CENTRESTAGE in person but also spotlight his visionary initiative – the Jimmy Choo Academy – showcasing works by emerging designers nurtured by the Academy. The Czechia pavilion will present personalised fashion labels that incorporate art-glass design; the Japan pavilion will spotlight emerging designers and brands, showcasing the creative force of Japan’s new generation; and the Thailand pavilion returns on an unprecedented scale, leading more than 40 brands to the show and expressing the rich diversity of Southeast Asian style. Brands from South Korea, Singapore and other countries will also exhibit their collections at the fair.

CENTRESTAGE ELITES sees Guo Pei’s first solo couture show in Hong Kong
The prestigious opening event, CENTRESTAGE ELITES, takes place on 1 September at M+ in the West Kowloon Cultural District, with internationally acclaimed couturier Guo Pei presenting her first solo couture show in Hong Kong. Guo Pei was the first Chinese designer invited to join the Fédération de la Haute Couture et de la Mode (FHCM) while also consecutively presenting 10 showcase collections in Paris. She previously participated in HKTDC Hong Kong Fashion Week for Fall/Winter in 2010, closing the Hong Kong Fashion Extravaganza with a spectacular finale.

For CENTRESTAGE ELITES, Guo will present 30 one-of-a-kind couture creations under the theme “Gilternity: An Everlasting Radiance”, drawing inspiration from the dazzling, fleeting moment of flowing molten gold. Fusing traditional craftsmanship with modern art, the collection epitomises her unparalleled artistry and technical mastery. In a gesture that honours both tradition and innovation, Guo has invited students from Hong Kong Polytechnic University (PolyU) to collaborate on the opening piece for the show.

This grand occasion will be livestreamed on the CENTRESTAGE website and Instagram, the HKTDC’s YouTube channel, Facebook and official pages, and across multiple platforms including ViuTV Facebook and Yahoo HK. On the second day of the event (4 September), Guo Pei will appear in person for a master sharing session, offering rare in-person insights into her creative journey and design philosophy.

Fashion Hong Kong Runway Show celebrates designers’ creative journey
On the evening of 3 September, the Fashion Hong Kong Runway Show will take the stage under the theme “A Decade in Design: What is Seen’ What is Felt'”, exploring Hong Kong designers’ creative journeys. Four Hong Kong designer brands – ANGUS TSUI, ARTY:ACTIVE, IP AXIS INDUSTRIALSTUDIO and selfFab. – will showcase their innovative collections, merging visual impact and emotional narrative to spotlight the unique creativity of Hong Kong fashion design.

Six thematic zones showcase sustainability and diversity
CENTRESTAGE will be staged across six distinctive thematic zones, each offering its own unique appeal. The new Accessories Zone will present an array of fashion jewellery, handbags, footwear and other refined fashion accents, where style and function are seamlessly intertwined. The Athleisure Zone will champion activewear that unites aesthetics with practicality, reflecting the growing prominence of sports-inspired looks. The Craftsmanship Zone will showcase exquisite techniques and artisanal mastery that pay homage to heritage skills, while the Contemporary Zone will unveil forwardâ€‘thinking, avantâ€‘garde creations from cuttingâ€‘edge designers. The Urban Zone will spotlight youthâ€‘driven trends, including labels such as Petrolhead, helmed by artist Louis Cheung, which fuses motorcycle culture with a streetwear edge. Completing the lineup, the Circular Fashion Zone will advocate the possibilities presented by sustainable style, headlined by the 15th Redress Design Award Final at which the winning ecoâ€‘conscious collections will be showcased, promoting the industry’s focus on environmentally friendly design.

The four-day fair will present a rich variety of happenings, including student showcases from PolyU’s School of Fashion and Textiles and the Hong Kong Design Institute, as well as an interdisciplinary exhibition from the Fashion Farm Foundation that combines music, art, product design and intangible cultural heritage, featuring traditional crafts such as gold-thread embroidery in bridal gowns and the making of Canton silk. A record-breaking total of 28 fashion shows will be held throughout CENTRESTAGE, featuring brands such as 112 mountainyam, CAMMIE CHAN CHEONGSAM, DorisKath, and KOWLOON CITY BOY that showcase the vibrant energy of the fashion industry.

LOCAL POWER 2025, a cross-cultural project curated by Asian New Generation Creativity Design Association, will officially launch during CENTRESTAGE. This initiative will bring together designers from Hong Kong and Korea, presenting a thoughtfully curated exhibition and runway show that will help to foster cultural and creative exchanges between the two places. “THREAD OF CREATIVITY – Fashion Design Competition 2025″ and Knitwear Innovation and Design Society Limited (KIDS) featuring the Young Knitwear Designers’ Contest 2025 will also be held during the fair period.

The HKTDC will continue to invite buyers from around the world to source at CENTRESTAGE, including major multi-brand stores such as WDLT 117 Apparel Inc. from Canada, Zalora from Indonesia, Sugar Srl from Italy and Hankyu Hanshin Department Stores from Japan.

Spotlighting new talent at the YDC
The grand finale of CENTRESTAGE 2025 on Saturday, 6 September will be the Hong Kong Young Fashion Designers’ Contest (YDC), dedicated to discovering and nurturing new local talent. This year’s competition will continue to promote a spirit of innovation and experimentation, allowing participants to fully showcase their creativity while injecting fresh talent into the industry. Charles Jeffrey, the designer behind the London label Charles Jeffrey LOVERBOY, has been invited as guest judge, joining a panel of other industry professionals to select winners from the 10 finalists vying for four major awards: Champion, Excellence Award, Best Art Direction and My Favourite Collection. Members of the public are invited to participate by casting votes online (https://bit.ly/YDC2025_IG_Vote_Now) for their favourite collection. Designer brands JESSE LEE and gnastiy.com, both former participants in the YDC, will showcase their new season special collections alongside guest performers at this year’s YDC finale.

CENTRESTAGE will be staged in parallel with the HKTDC Hong Kong Watch & Clock Fair and Salon de TIME, with visitors able to view the latest products from some 400 watch and fashion brands at the same venue. The fairs will also feature the CENTRESTAGE x Watch & Clock Lucky Draw. The brand-new CENTRESTAGE Instagram account (@centrestage_hktdc) is now officially live and will be updated with the latest event information and fashion trends. Everyone is welcome to follow and stay closely connected with all the latest happenings at CENTRESTAGE.

Photo download: https://bit.ly/47uYUFO

Websites
– CENTRESTAGE: https://www.hktdc.com/event/centrestage/en
– CENTRESTAGE ELITES: https://www.hktdc.com/event/centrestage/en/centrestage-elites
– CENTRESTAGE Instagram: https://www.instagram.com/centrestage_hktdc/?hl=en
– Fashion Hong Kong: https://www.fashionhongkong.com.hk/en
– Hong Kong Young Fashion Designers’ Contest (YDC): www.fashionally.com/en

Media enquiries
Best Crew Public Relations & Marketing
Diana Tang Tel: (852) 9199 6723 Email: diana.tang@bestcrewpr.com
Reni Kwok Tel: (852) 6291 4283 Email: reni.kwok@bestcrewpr.com

HKTDC Communication and Public Affairs Department:
Sharon Ha Tel: (852) 2584 4575 Email: sharon.mt.ha@hktdc.org
Katy Wong Tel: (852) 2584 4524 Email: katy.ky.wong@hktdc.org

HKTDC Newsroom: http://mediaroom.hktdc.com/en

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

About Cultural and Creative Industries Development Agency (CCIDA)
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.

CCIDA’s website: www.ccidahk.gov.hk

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

The Business Show Asia 2025 Set to Inspire, Connect, and Transform Businesses

Building on the remarkable success of The Business Show Asia 2024, we are delighted to announce its prestigious return to Singapore. Join us on the 27th and 28th of August as Asia’s foremost business event unfolds at the world-class Sands Expo & Convention Centre, Marina Bay Sands.

Following a highly successful 2024 edition at the Sands Expo, where over 8,000 business leaders gathered to connect, learn and grow, we are proud to return with this distinguished event once again. The Business Show Asia will continue to serve as a premier platform for entrepreneurs, startups and established professionals to access the insights, resources and inspiration needed to launch, scale and thrive in today’s competitive landscape.

What to Expect at The Business Show Asia 2025:

1. Inspiring Keynote Speakers
The Business Show Asia 2025 will feature an exceptional lineup of visionary keynote speakers and industry leaders. Attendees will gain valuable insights on entrepreneurship, innovation, digital transformation, leadership and more, delivered by some of the most influential voices in business.

2. Strategic and Practical Masterclasses
Our agenda includes a series of interactive masterclasses led by experienced professionals. These sessions will cover essential topics such as scaling a startup, financial planning and business growth, providing attendees with practical strategies they can apply right away.

3. Innovative Exhibitor Showcase
The exhibition hall will host over 250 top-tier exhibitors showcasing the latest in business technology, marketing tools and operational solutions. It is the ideal space to discover products and services that help businesses operate more efficiently and competitively.

4. Valuable Networking Opportunities
The Business Show Asia goes beyond learning by fostering meaningful connections. With dedicated networking zones and Speed Networking sessions, attendees can meet potential partners, clients, mentors and collaborators who can help elevate their business journey.

Riding the Wave of Success: Highlights from 2024

The 2024 edition of The Business Show Asia was an outstanding success. From the vibrant atmosphere across the exhibition floor to impactful keynotes delivered by leaders from Google, Microsoft, and PayPal, the event became a launchpad for new ideas and transformative growth. Attendees immersed themselves in expert-led masterclasses on business expansion, digital transformation, and leadership. Countless professionals walked away with valuable insights and connections that proved essential to their business journey.

The Future Starts Here: Asia 2025

The Business Show Asia 2025 is set to return bigger, bolder, and more influential. Whether you are an aspiring entrepreneur or an established executive, this event offers a powerful platform to unlock strategies, explore innovations, and build meaningful partnerships. With engaging seminars, hands-on masterclasses, top-tier exhibitors, and endless networking potential, this is the ultimate destination for anyone serious about scaling their business.

Mark Your Calendar

Join us on 27 and 28 August 2025 at the Sands Expo & Convention Centre in Singapore for two inspiring days of learning, innovation, and connection.

Registration is now open, so secure your spot and get ready to be part of Asia’s leading business event. We look forward to welcoming you.

Tickets are free to attend! Click here to register.

About The Business Show

Business Show Media is the global event organizer behind The Business Show series celebrating over 25 years of empowering entrepreneurs, SMEs, and startups around the world. With a proven track record of producing more than 44 editions across cities including London, Miami, Las Vegas, Australia, and Asia.

As Asia’s leading business event, The Business Show Asia brings together thousands of business owners and founders in Singapore. It offers access to cutting-edge tools, industry-leading speakers, masterclasses, and networking opportunities making it the region’s must-attend growth event.

Media Contact:
Samuel King
Managing Director
Email: marketing@singaporebusinessshow.sg
Phone (Singapore): +65 8371 6847

The 35th Food Expo opens today

– Robust visitor turnout despite downpour; special offers and theme days to spark shopping excitement

Organised by the Hong Kong Trade Development Council (HKTDC), the five-day (14-18 August) Food Expo, Beauty & Wellness Expo and Home Delights Expo open to the public from today at the Hong Kong Convention and Exhibition Centre. The Food Expo PRO, held concurrently from 14 to 16 August, is open to trade buyers for the first two days and to the public and trade buyers on the final day. For the first time, the Hong Kong International Tea Fair will be open to both industry professionals and the public throughout its three-day duration (14-16 August). The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA) together with the HKTDC and ten scientific research institutions, also take place today and tomorrow (14-15 August).

Due to Black Rainstorm Warning Signal, the opening of the fairs was delayed and the first session of the International Conference of the Modernization of Chinese Medicine was livestreamed.

The Food Expo, Beauty & Wellness Expo, Home Delights Expo will extend the opening hours to 11pm on 15-17 August. The Food Expo PRO and Hong Kong International Tea Fair will remain open until 6pm today and tomorrow (14 to 15 August) and until 5pm on Saturday (16 August).

Margaret Fong, Executive Director of the HKTDC, stated: “The 35th Food Expo celebrates an important milestone this year. The five-in-one mega event plays host to some 1,890 exhibitors from 36 countries and regions, serving as a one-stop destination and a vibrant marketplace for both trade professionals and consumers, where gourmet foods, fine teas, home essentials and beauty products can be found. Meanwhile, Food Expo PRO is dedicated to boosting Hong Kong’s status as a premier business hub for the food industry, not just in Mainland China, but across Asia and the globe. It empowers F&B professionals to explore new opportunities, forge valuable connections, and drive innovation.”

Several exhibitors expressed that their special offers will remain unchanged. Among them, Phelix Pun from Ng Fung Hong Limited shared that staff arrived as usual this morning to prepare for the exhibition. They hope that, once the exhibition opens, it will continue to boost their business, with the planned special offers and interactive games proceeding as scheduled. They believe that citizens will continue to turn out enthusiastically to visit and shop.

Five themed days create a quality living space
1. Shall We Tea’ (14 August)
Today’s focus is on the variety of Chinese and Western tea beverages. This year, the Hong Kong International Tea Fair opens to the public for all three days for the first time, featuring pavilions from countries and regions such as Fujian, Hubei, Zhejiang, Kenya, and Sri Lanka to promote tea culture. Visitors can sample premium traditional teas like Bai Hao Yin Zhen (Silver Needle tea) (Booth: 5F-F01), one of the finest Chinese white teas, alongside wellness capsule tea (Booth: 5F-F05), and innovative new-style tea beverages from various regions (Booth: 5G-A21). The “Friends of Tea” Zone also offers tea-pairing snacks, tea-infused perfumes and more, offering a blend of traditional and modern tea culture experiences. Visitors can participate in various talks, including “The Legacy and Contemporary Dialogues of Chinese Tea Culture” and “The Beauty of Tea, Where Small Things Reveal Greatness”, as well as activities led by certified water sommeliers and tea masters exploring the diversity of water, decoding the secrets of tea flavours, and delving into the joy of tea appreciation.

At the Food Expo, visitors can enjoy premium matcha and hojicha from Kyoto’s century-old Marukyu Koyamaen tea garden, blended with locally made fresh nut butter to create tea-flavoured gelato (Booth: 3B-E10). The Nin Jiom Tea Pairing Lucky Bag (Booth: 1C-A10) includes five functional teas with various health benefits. Additionally, Earl Grey tea infused with bergamot in drip-filter bags (Booth: 1D-A12) offers a refreshing citrus aroma.

2. Flavours of Intangible Cultural Heritage (15 August)
Despite its small size, Hong Kong boasts over 50 items on its intangible cultural heritage list related to food, showcasing its unique culinary culture. Exhibitors will present tea bags made with 100% Ceylon black tea, ready to brew for an effortless Hong Kong-style milk tea or Yuan Yang (Booth: 5F-F21). Additionally, there’s handmade shrimp paste from Hong Kong’s last remaining licensed salted fish and shrimp paste factory, capturing the authentic flavours of Hong Kong’s fishing village heritage (Booth: 1A-E02).

The themed day features a series of activities centered on intangible cultural heritage. At the Home Delights Expo, master artisan Choi Wing-kei will share the story of preserving the traditional craft of floral plaque making, alongside demonstrations of Taiji and Wing Chun martial arts techniques, as well as introductions to the cultural significance of bamboo steamers and bamboo craftsmanship. The Food Expo will showcase demonstrations of making traditional Hakka Sau Fan. The Hong Kong International Tea Fair will host a seminar on “Chiu Chow Kung Fu Tea,” exploring the distinctive tea culture of the Chaoshan region.

3. Asian Delights (16 August)
The day celebrates Asian cuisine and culture, featuring cooking demonstrations of Vietnamese dishes and molecular Thai cuisine, complemented by performances of the traditional Japanese shamisen, K-Pop dance, and a Thai yoga massage experience at the Beauty & Wellness Theatre, immerses visitors in the vibrant essence of Asia.

At the Food Expo, the China National Agricultural Pavilion, organised by the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Affairs of Mainland China, will present a thousand agricultural and food products from 13 provinces, such as Korla fragrant pears, Xinjiang safflower seed oil, rainbow trout salmon, Guangdong lychee black tea, Lianzhou mustard greens, Hainan Wuzhishan large-leaf tea, Northeast black soil organic rice, and Yantai apples from the Qilu region.

Visitors can explore a range of premium products at the Food Expo PRO. The 100% natural, hand-picked wild pine nut oil from Mongolia (Booth: 5C-G20) is a healthy choice for daily diets. A whisky from Soni Village in Nara Prefecture, renowned for its pristine spring water (Booth: 5B-B06), its smooth taste is perfect for a variety of uses, whether drinking neat, on the rocks, or mixed into a variety of cocktails. The spicy and crispy milk chocolate, made with Sichuan pepper oil, Espelette pepper, and almond paste filling (Booth: 3B-E04), would offer an unforgettable tasting experience.

4. Body, Mind, and Soul (17 August)
This year, the Beauty & Wellness Expo introduces the new “Scentsation” Zone, featuring over 20 brands showcasing a range of perfumes and aromatherapy products to nurture both mind and body. Making its debut at the expo, Lush (Booth: 3E-D08) presents its popular Deep Sleep Magnesium Massage Bar, designed to enhance sleep quality. In response to the growing opportunities in the silver economy, exhibitors are offering various products and services tailored for seniors. Mannings, participating in the Beauty & Wellness Expo for the first time, will feature a Smart Health Station, offering free health tests to help seniors select the best fit wellness products.

The Food Expo, Beauty & Wellness Expo, and Home Delights Expo will host a series of seminars and activities, including hand massage workshops, discussions on the emerging trend of Hong Kong residents seeking cross-border medical care, towel exercise sessions, explorations of ergonomics and the latest treatments for various diseases, and diets to boost immunity. The performance stage will feature various sports demonstrations, such as taekwondo, street dance, and ballroom dancing.

5. Taste HK (18 August)
In recent years, organic farming has gained popularity, with growing demand for local produce. A cooking demonstration, co-organised by DRAGONS’ DEN, the Vegetable Marketing Organization, and the Fish Marketing Organization at the Food Expo, will use local ingredients to create healthy and delicious home-cooked dishes. Additionally, the Home Delights Expo will feature notable products, including a glass-lined insulated handheld cup that won the 2024 Red Dot Product Design Award (Booth: 3F-D20), a water faucet awarded the 2023 Red Dot Design Award (Booth: 3F-B18), and a plug-and-play portable air conditioner that requires no exhaust duct (Booth: 3F-E25).

At the Food Expo, visitors can savour a sparkling soda infused with lemon honey, salted plum, and ginger (Booth: 3B-A07), recreating classic Hong Kong flavors. A Kee Wah snack set paired with a cute panda backpack (Booth: 1E-C02) combines iconic treats. At the Food Expo PRO, traditional mooncakes developed by the Hong Kong Polytechnic University’s food team (Booth: 5C-C17) utilise exclusive AkkMore™ fungal fat-replacement technology, blending health with deliciousness.

Exploring Halal Products, Coffee, and Food Science Opportunities
The 3rd Food Expo PRO and the 35th Food Expo have introduced a Halal food and beverage label since last year to assist exhibitors in expanding into the halal product market. This year, the two expos feature over 120 food suppliers showcasing halal products from around the world, a 20% increase compared to last year. The expo also strengthens collaborations with countries with thriving halal food markets. Group pavilions at the Food Expo PRO include ASEAN countries such as the Philippines, Thailand and Vietnam, enriching the variety of halal exhibits.

The Food Expo PRO introduces a new “Coffee Zone” this year, showcasing coffee products, accessories, and machines from various origins. Yunnan Province, China’s leading coffee bean producer, is represented by several Pu’er City companies exhibiting Kunlu Mountain and Jinpaoshan roasted beans and other products. Another highlight, the “Food Science and Technology Zone”, presents alternative and future foods of interest to industry professionals. Today’s Food Tech Symposium explores the development of additive-free foods and clean labeling in Hong Kong. Exhibitors are also targeting the silver economy, showcasing innovative products such as soft-textured mooncakes and cognitive health supplements developed by local exhibitors.

21 Prominent Speakers Discuss the Latest Developments in Chinese Medicine (14-15 August)
The Modernized Chinese Medicine International Association, together with the HKTDC and ten scientific research institutions, provides industry professionals with the latest insights into Chinese medicine. Themed “The Latest Research Progress in the Prevention and Treatment of Tumors, Inflammation, and Cardiovascular and Cerebrovascular Diseases with Traditional Medicine”, the conference secures 21 prominent speakers, including experts from Hong Kong, Mainland China, and overseas, sharing innovative achievements and trends in the globalisation of Chinese medicine. Conducted in a hybrid format, the conference offers broader opportunities for interaction with speakers. Hong Kong-registered Chinese medicine practitioners can also earn Continuing Medical Education credits by attending the conference.

Food Expo Celebrates 35th Edition with Exclusive Offers
To celebrate the 35th Food Expo, free admission tickets are available each day before noon, with 350 each at Halls 3FG and 5FG entrances and redeemable with the designated advertisement. Over 100 promotions are priced at HK$35 or discounted by 65% to tie in with the 35th Food Expo. The “Food Expo 35th Edition – Treasure Hunt” game engages visitors in Hall 3, where they can hunt for ‘treasure’, scan QR codes, answer questions correctly, and redeem gifts. Together with daily lucky draws, prizes are worth over HK$1 million, including kitchenware, furniture, beauty products, gourmet foods, health items; a lucky draw entry is granted for a single transaction of HK$300 or more. The “Smart Bidding” session allows visitors to bid on favourite items starting at 10% of their original price. Visit the “August Happy Buy” promotional website for flash sales and exclusive discounts.

Snoopy is celebrating its 75th anniversary this year. The organiser invites visitors to participate in the “Snoopy Hide & Seek” activity at the Home Delights Expo, where they can snap photos with Snoopy and friends for a chance to win special prizes, joining in the festive celebration.

Physical ticket sales are unavailable at the venue. E-tickets can be purchased in advance through AlipayHK, Alipay, 01 Space, 7-Eleven, Circle K, Octopus app, or The Club app, or at venue entrances using AlipayHK, Alipay, or Octopus. Discounted “Morning Admission” and “Evening Admission” are offered on select dates.

Photo download: http://bit.ly/3Hzud7Q

Media Enquiries
Ogilvy Public Relations
Rex Cheuk
Tel : (852) 5618 9908
Email : rex.cheuk@ogilvy.com

Leanne Pok
Tel : (852) 9379 9694
Email : leanne.pok@ogilvy.com

Daisy Leung
Tel : (852) 9275 7704
Email : daisy.leung@ogilvy.com

HKTDC’s Communications and Public Affairs Department
Stanley So
Tel : (852) 2584 4049
Email : stanley.hp.so@hktdc.org

Serena Cheung
Tel : (852) 2584 4272
Email : serena.hm.cheung@hktdc.org

Clayton Lauw
Tel : (852) 2584 4472
Email : clayton.y.lauw@hktdc.org

Media Room: http://mediaroom.hktdc.com

Re-opening of Food Expo and concurrent fairs

Following the lifting of the Black Rainstorm Warning Signal at 11:10am, the Food Expo, Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO and Hong Kong International Tea Fair will reopen at 1:10pm.

The Food Expo, Beauty & Wellness Expo, Home Delights Expo will be extended and close at 11pm from 15 August to 17 August, allowing public visitors to enjoy shopping in these fairs—with a single ticket. The Food Expo PRO and Hong Kong International Tea Fair will remain open until 6pm today and tomorrow (14 to 15 August) and until 5pm on Saturday (16 August), enabling trade buyers and exhibitors to continue their business discussions.

Admission tickets valid for today may be used for entry on any of the remaining fair days.

Sessions 2 and 3 of the International Conference of the Modernization of Chinese Medicine afternoon programme will be resumed in a hybrid format.

Media enquiries
Ogilvy Public Relations:
Rex Cheuk
+852 5618 9908
rex.cheuk@ogilvy.com

Daisy Leung
+852 9275 7704
daisy.leung@ogilvy.com

Leanne Pok
+852 9379 9694
leanne.pok@ogilvy.com

HKTDC’s Communications and Public Affairs Department
Stanley So
+852 2584 4049
stanley.hp.so@hktdc.org

Serena Cheung
+852 2584 4272
serena.hm.cheung@hktdc.org

Clayton Lauw
+852 2584 4472
clayton.y.lauw@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

Rainstorm special arrangements of Food Expo and concurrent fairs

As the Black Rainstorm Warning Signal was issued at 7:50am, the opening of Food Expo, and the concurrent Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo and Home Delights Expo, will be postponed. The opening ceremony originally scheduled for 10:30am, is cancelled. The International Conference of the Modernization of Chinese Medicine will be accessible via livestream.

The organiser will make appropriate arrangements to ensure the safety of those already at the venue and will closely monitor the weather conditions. The organiser will open the Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo and Home Delights Expo two hours after the Black Rainstorm Warning Signal is cancelled.

Media enquiries
Ogilvy Public Relations:

Rex Cheuk	+852 5618 9908	rex.cheuk@ogilvy.com
Daisy Leung	+852 9275 7704	daisy.leung@ogilvy.com
Leanne Pok	+852 9379 9694	leanne.pok@ogilvy.com

HKTDC’s Communications and Public Affairs Department

Stanley So	+852 2584 4049	stanley.hp.so@hktdc.org
Serena Cheung	+852 2584 4272	serena.hm.cheung@hktdc.org
Clayton Lauw	+852 2584 4472	clayton.y.lauw@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

Campaign to promote Hong Kong’s advantages in professional services in Vietnam

– Helping service providers seize opportunities in ASEAN and strengthen Hong Kong-Vietnam ties

The Hong Kong Trade Development Council (HKTDC) organised a delegation to Hanoi, Vietnam from 5 to 7 August to promote Hong Kong’s professional services and assist Hong Kong professional service providers in exploring business opportunities.

As Hong Kong’s sixth-largest trading partner and the second largest among ASEAN members, Vietnam has steadily strengthened trade and economic relations with Hong Kong. The delegation aims at further deepening bilateral business ties and introducing Hong Kong’s professional services to local businesses there.

The delegation, co-led by Patrick Lau, HKTDC Deputy Executive Director, and Rimsky Yuen, Chairman of the HKTDC Professional Services Committee Advisory Committee, comprised 19 Hong Kong professionals from various sectors, including accounting, legal, consulting and corporate services.

During the visit, delegate Tim Koo, Director, Normsun Advisory Services Limited, signed a memorandum of understanding (MoU) with the Institute of Trade and Economics of Vietnam, reflecting a commitment by both sides to strengthen cooperation.

Meetings with Vietnam’s government bodies, industry associations and large local enterprises – such as the Foreign Investment Agency under Ministry of Finance, Kinh Bac Group, National Innovation Center, The Association of Chartered Certified Accountants Vietnam, The Vietnam Association of Certified Public Accountants, Vietnam Bank’s Association, Vietnam International Arbitration Centre and VMO Holdings – provided a plethora of opportunities for Hong Kong delegates to explore cooperation opportunities with their Vietnamese counterparts.

One of the mission highlights, which was the lunch seminar co-hosted by the HKTDC and Vietnam Chamber of Commerce and Industry, successfully promoted Hong Kong’s role as a regional centre for professional services and risk management. Attracting over 120 Vietnamese business representatives and professionals, it encouraged local enterprises to collaborate with Hong Kong service providers when expanding their business or managing risks.

At the lunch seminar, Dr Lau said: “This mission is a part of the HKTDC’s new Hong Kong Professionals Plus campaign. We hope to tell the stories of Hong Kong through business delegations and visits as well as promote the strengths of Hong Kong’s professional services sector, while at the same time assist them to better understand the latest developments in the ASEAN markets and to seize business opportunities.”

Mr Yuen stated: “As an international financial centre and a regional hub for professional services, Hong Kong possesses top-tier talents offering world-class legal, financial and consulting services. With extensive experience in facilitating cross-border investments and fund-raising over the years, Hong Kong can meet the development needs of Vietnamese enterprises and assist investors from other countries in seizing opportunities in Vietnam.”

The HKTDC regularly organises business missions across industries. It will continue to conduct outreach activities to promote the advantages of Hong Kong’s professional services, while helping service providers seize more overseas collaboration opportunities.

Photo Download: http://bit.ly/4fu1HBj

Media enquiries
HKTDC’s Communication & Public Affairs Department:
Johnny Tsui Tel: (852) 2584 4395 Email: johnny.cy.tsui@hktdc.org

35th Food Expo opens next week five theme days kick off premium lifestyle journey

Tea Fair fully opens to public for the first time
held concurrently with Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and ICMCM

– Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo, and Home Delights Expo will be held from 14 August at the Hong Kong Convention and Exhibition Centre
– Featuring some 1,890 exhibitors, the five exhibitions present global gourmet foods and lifestyle products
– The Hong Kong International Tea Fair fully opens to both the public and trade buyers for the first time, promoting tea culture
– Five theme days including Shall We Tea (14 August), Flavours of Intangible Cultural Heritage (15 August), Asian Delights (16 August), Body, Mind & Soul (17 August), and Taste of HK (18 August) – offer engaging activities and highlight trending products
– To celebrate Food Expo’s 35th edition, there are more than 100 special offers provided by the exhibitors including products priced at HK$35.

Organised by the Hong Kong Trade Development Council (HKTDC), the 35th Food Expo, 9th Beauty & Wellness Expo, and 11th Home Delights Expo will take place from Thursday, 14 to Monday, 18 August 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. Running concurrently, the trade-focused 3rd Food Expo PRO and the 16th Hong Kong International Tea Fair will be held from 14 to 16 August, with the Tea Fair opening to both trade and public visitors for all three days for the first time. Together, these five fairs feature some 1,890 exhibitors, showcasing a diverse global gourmet foods and wines, teas, health and beauty products, and innovative home appliances, providing a one-stop sourcing and shopping experience for trade buyers and the public. Additionally, the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), co-organised by the HKTDC, the Modernized Chinese Medicine International Association (MCMIA), and 10 research institutions, will be held on 14 and 15 August, offering industry professionals the latest insights into Chinese medicine.

At today’s pre-event press conference, Sophia Chong, HKTDC Deputy Executive Director, commented: “The 35th Hong Kong Food Expo and its concurrent events are key highlights in Hong Kong’s event calendar. There are five curated theme days across the fairs, each delivering diverse experiences for visitors seeking gourmet delights, wellness, and elevated lifestyles. This year, exhibitors will present a comprehensive line up of products and special deals, complemented by interactive activities and special celebrations for the 35th Food Expo, including lucky draws and engaging games with prizes. These initiatives aim to create a memorable experience for visitors and stimulate local consumption.”

The five fairs bring together exhibitors from 35 countries and regions, including first-time participants such as Brazil, Mongolia and Zimbabwe, and representatives from nine ASEAN countries highlighting diverse culinary cultures. With 45 regional pavilions – an increase from last year – the events showcase an extensive international presence, featuring provinces from Mainland China, as well as Macao, Japan, Kenya, Korea, Thailand, the Philippines, Poland, Sri Lanka and Vietnam.

Food Expo PRO and Tea Fair Showcase Diverse Products – Halal Food, and Food Science and Coffee in Focus (14-16 August)
The 3rd Food Expo PRO opens exclusively to trade buyers for the first two days, with both public and buyers welcome on the final day (16 August). Global exhibitors present premium food products, services, and technologies, highlighted by the new “Coffee Zone”, featuring coffee products, accessories, and machines from various countries and regions. Mainland China’s leading coffee bean producer, Yunnan Province, presents enterprises from Pu’er City showcasing Kunlu Mountain and Jinpaoshan roasted beans, alongside other specialty products. On 16 August, the Hong Kong Specialty Coffee Association hosts a coffee cupping competition, challenging professional baristas’ taste and smell, fostering exchange among coffee enthusiasts.

Building on last year’s introduction of halal food and beverage label, Food Expo PRO and Food Expo feature more than 120 exhibitors from Mainland China, Japan, Korea, Thailand, the Philippines, Vietnam and beyond, showcasing premium halal products and strengthening Hong Kong’s position as an international food hub. A seminar on the halal food market will feature Kowloon Shangri-La, the first Hong Kong hotel to earn a Level 5 Muslim-Friendly Accommodation Certification from Crescent Rating, alongside experts discussing opportunities in the halal industry and promoting Hong Kong as a Muslim-friendly destination. In partnership with the Islamic Trust Fund of Hong Kong, the city’s recognised halal certification body, halal certification certificates will be awarded to local restaurants during the event, supporting businesses in tapping into the Islamic market.

The “Food Science and Technology” zone highlights health-focused and future foods tailored for the silver economy, featuring innovative products like soft-textured mooncakes and cognitive health supplements developed by local exhibitors. The Food Technology Seminar will explore the development of additive-free foods in Hong Kong and advocate for a “Clean Label” standard.

The 16th Hong Kong International Tea Fair welcomes trade buyers and the public over three days, promoting tea culture through health-focused tea and tea-related activities. Visitors can sample premium teas, including Bai Hao Yin Zhen (Silver Needle Tea), mild-acidity German fruit teas, cherry blossom black tea made from Yunnan’s century-old tea trees, raw Pu-erh tea from 1,500-meter-high ancient trees, award-winning Bai Yun Chun Hao tea, Iranian black and herbal teas, Kenyan orthodox tea, antioxidant-rich Sri Lankan purple tea, paired with exquisite teaware from various regions. The fair also features innovative tea beverages, such as Hong Kong-style Yuan Yang Tea capsules, herbal wellness tea capsules, sparkling tea, kombucha champagne tea, non-alcoholic ice wine tea, and matcha beverages. The “Friends of Tea” zone offers tea-infused snacks and perfumes, blending traditional and modern tea culture.

In collaboration with the Chinese Tea Culture International Exchange Association, the fair hosts the inaugural Guangdong-Hong Kong-Macau Youth International Tea Art Competition 2025, with the theme of “Bridging Eras in Greater Bay Area’s Tea Culture”, fostering cultural exchange among youth in Hong Kong, Macau, and Guangdong. The judging panel for the “Hong Kong International Tea Competition” will select the winners for the “Best Taste” and “Best Aroma” across six categories, with free tastings of the winning teas available to the public on 16 August. Additional event highlights include the “China & Greater Bay Area KamCha Competition 2025 (HK Milk Tea) – Hong Kong Final”, “2025 Hong Kong International Tea Culture Forum and China Tea Tourism City Brand Ceremony”, and the “International Tea Event Space Design Competition 2025”.

Food Expo: A Global Culinary Adventure with New Taste Experiences (14-18 August)
The 35th Food Expo presents a five-day celebration of global gourmet foods and beverages. The “Gourmet Zone” features seven themed areas, covering fine dining, craft beverages, and indulgent desserts. Highlights include first-time exhibitor Meigetsudo, an 80-year-old Taiwanese confectionery brand offering wagashi and souvenirs, alongside award-winning beef noodles, tea gelato blended with locally made nut butter, specialty coffee, plum-lemon honey soda, Dubai chocolate, and Chinese sake. Local brand Mezzanine Makers has collaborated with six Hong Kong brands to create the “Mezzanine Pub”, featuring Kowloon Spirits (Hong Kong’s first locally crafted whiskey brand), N.I.P. Gin , and Magnolia Lab , a liqueur brand blending Western mixology with Chinese herbs.

The “Gourmet Zone” invites 10 star chefs, including Dong Lai Shun’s Sze Chiu Kwan, Fook Lam Moon (Kowloon Bay)’s Chan Chun Hung, The Royal Garden Le Soleil’s Do Thi Thuy Linh, OOAK LAMMA’s Stefanie Leung, and Deli Labo’s Nancy Fung, to demonstrate exquisite dishes using premium ingredients. The “Premium Food” zone showcases more than 30 renowned brands, including Chewy, CHOYA, Kee Wah, Lee Kum Kee, Maxim’s, Nissin, On Kee, Original Taste Workshop, Wing Wah, and first-time exhibitor Häagen-Dazs.

The China National Agricultural Pavilion, organised by the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Affairs of Mainland China, will present a thousand agricultural and food products from 13 provinces, including Anhui, Guangdong, Hainan, Xinjiang, and Shandong. This will fully showcase the distinctive regional characteristics of agriculture in Mainland China.

Beauty & Wellness Expo: Embracing Natural Beauty and Nurturing Mind and Body (14-18 August)
The 9th Beauty & Wellness Expo presents premium skincare, haircare, health supplements, and slimming products. A new Polish pavilion introduces high-quality caviar essence creams, natural essential oils, and hair-growth serums.

The new “Scentsation” zone focuses on perfumes and aromatherapy, featuring over 20 renowned brands, including Eternal Group, and first-time exhibitor Lush with its hit product Deep Sleep Magnesium Massage Bar. In collaboration with the Hong Kong Association of Flower Arranging Societies, a “Scentsation” showcase explores the power of fragrances in nurturing mind, body, and soul, alongside more than 30 artistic floral displays with the theme of Brilliant Floral Banquet.

The Body Mind Spirit zone offers stress-relieving activities such as gong baths, sand painting, and hand massages. Industry partners, including the Hong Kong China Federation of Bodybuilding & Fitness, Federation of Beauty Industry (H.K.), Hong Kong Hair & Beauty Merchants Association, International Beauty & Health General Union, and the Cosmetics & Perfumery Association of Hong Kong, present the Beauty Salon, providing complimentary eyebrow trimming, manicures, body painting, and hairdressing services with limited availability.

Home Delights Expo: Future Homes for Elevated Lifestyles (14-18 August)
The 11th Home Delights Expo showcases products such as home technology, massage chairs, kitchen appliances, bedding, furniture, and interior design services. New exhibitors include EMMAS, KuKa, Leung So Kee and Maxell. The “Avenue of Delights” showcases over 35 lifestyle brands, including LAURASTAR, Osim, Owell, Tiger, and Zwilling.

Featured home tech includes Towngas’ steam washing machine with smart stain treatment, German Pool’s Induction Cooker Food Warmer Turntable for simultaneous cooking and heat retention, and Thermomix’s multifunctional kitchen appliance, combining over 30 appliances in one compact unit, saving time and space. Celebrating Snoopy’s 75th anniversary, the “Snoopy Hide & Seek” activity invites visitors to snap photos with Snoopy and friends for a chance to win special prizes.

Five Theme Days: Unique Activities Every Day
The fairs feature cross-exhibition theme days, each offering curated experiences:
1.Shall We Tea (14 August): The opening day includes Northern and Southern dim sum demonstrations, tea therapy workshops, and talks such as The Legacy and Contemporary Dialogues of Chinese Tea Culture and The Beauty of Tea, Where Small Things Reveal Greatness.
2.Flavours of Intangible Cultural Heritage (15 August): Highlights include Hakka Sau Fan making, and demonstrations of traditional steamers and bamboo crafts. Master Choi Wing-kei share some behind-the-scenes stories related to floral plaque craftsmanship, alongside Tai Chi and Wing Chun performances.
3.Asian Delights (16 August): Showcases Asian cuisine and culture with Chinese sake brewing demonstrations, Vietnamese and molecular Thai cooking demonstrations, Japanese shamisen performances, and Thai yoga massage experiences.
4.Body, Mind & Soul (17 August): Focusing on the silver economy, exhibitors like Mannings offer a Smart Health Station with free health tests for seniors. Seminars explore immunity-boosting diets, therapeutic soups, and cross-border medical trends in Hong Kong.
5.Taste of HK (18 August): Partnering with DRAGONS’ DEN, the Vegetable Marketing Organization, and the Fish Marketing Organization, the event promotes local produce, inspiring healthy, delicious home-cooked meals that embody the farm-to-table dining.

ICMCM: Experts Discuss Trends in Chinese Medicine and Health Products (14-15 August)
The Modernized Chinese Medicine International Association (MCMIA) is partnering with the HKTDC, and ten scientific research institutions to present at the latest International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM). Under the theme “Latest Research Progress in Preventing and Treating Tumors, Inflammation, and Cardiovascular and Cerebrovascular Diseases with Traditional Medicine”, the conference features 21 prominent speakers from Hong Kong, Mainland China, and abroad, sharing insights on innovations, global trends, challenges, and successful case studies. Conducted in a hybrid format to enable global participation, the conference also offers Continuing Medical Education (CME) credits for Hong Kong-registered Chinese medicine practitioners.

Food Expo Celebrates 35th Edition with Exclusive Offers
To celebrate the 35th Food Expo, free admission tickets are available each day before noon, with 350 each at Halls 3FG and 5FG entrances respectively and redeemable with the designated advertisement. Over 100 promotions are priced at HK$35 to tie in the 35th Food Expo. The “Food Expo 35th Edition – Treasure Hunt” game engages visitors in Hall 3, where they can hunt for ‘treasure’, scan QR codes, answer questions correctly, and redeem gifts. Together with daily lucky draws, prizes are worth over HK$1 million, including kitchenware, furniture, beauty products, gourmet foods, health items; a lucky draw entry is granted for a single transaction of HK$300 or more. The “Smart Bidding” session allows visitors to bid on favourite items starting at 10% of their original price. Visit the “August Happy Buy” promotional website for flash sales and exclusive discounts.

Photo download: http://bit.ly/3HlVfiX

Media Enquiries
Ogilvy Public Relations:

Rex Cheuk	Tel:(852) 5618 9908	email:rex.cheuk@ogilvy.com
Leanne Pok	Tel:(852) 9379 9694	email:leanne.pok@ogilvy.com
Daisy Leung	Tel:(852) 9275 7704	email:daisy.leung@ogilvy.com

HKTDC’s Communications and Public Affairs Department:

Stanley So	Tel:(852) 2584 4049	email:stanley.hp.so@hktdc.org
Serena Cheung	Tel:(852) 2584 4272	email:serena.hm.cheung@hktdc.org
Clayton Lauw	Tel:(852) 2584 4472	email:clayton.y.lauw@hktdc.org

Media Room: http://mediaroom.hktdc.com

HKTDC welcomes the ‘Report on Hong Kong’s Business Environment’ and continues to actively promote Hong Kong’s advantages

The Hong Kong Trade Development Council (HKTDC) welcomes the release of the “Report on Hong Kong’s Business Environment: Unique Strengths under ‘One Country, Two Systems'” by the Hong Kong Special Administrative Region (HKSAR) today.

Prof Frederick Ma, Chairman of the HKTDC, said, “This report details Hong Kong’s business environment and advantages in various sectors, providing concrete analyses with cases and data on business opportunities. It will further attract global businesses to leverage Hong Kong’s business platform and professional services.”

Prof Ma also pointed out that under ‘One Country, Two Systems’, Hong Kong possesses unique advantages in connecting both Hong Kong and international markets, playing a vital role as a superconnector and super value-adder.

He continued, “As an international investment and financial centre, Hong Kong can provide diverse financing channels and options for infrastructure projects in the mainland and other regions, contributing to the high-quality development of the Belt and Road Initiative.” The 10th Belt and Road Summit will be held from 10 to 11 September, promoting multilateral cooperation.

The HKTDC will continue to align with HKSAR policies, actively promoting Hong Kong’s business advantages, facilitating international trade and business activities and providing comprehensive support, especially for SMEs.

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:

Sam Ho

Tel: (852) 2584 4569

Email: sam.sy.ho@hktdc.org

Hong Kong Shopping Festival Returns in August with Bigger and Better 2nd Edition

– Spotlighting nearly 260 Brands and Opening the Way for Hong Kong SMEs to Thrive in Mainland E-commerce

The HKTDC returns with the second Hong Kong Shopping Festival in August, building on the initiatives in the 2024 Policy Address to help local SMEs expand into the Mainland China market through e-commerce channels
The Hong Kong Shopping Festival is the flagship event of the E-commerce Express, and has received an enthusiastic response, attracting nearly 260 brands presented by Hong Kong SMEs across seven major categories, providing them with practical opportunities to operate on key e-commerce platforms in the mainland
Fully supported by the Hong Kong Special Administrative Region (HKSAR) Government, Financial Secretary of the HKSAR Government Paul Chan filmed a promotional video for the Hong Kong Shopping Festival.

The second Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) will take place on Mainland e-commerce platforms from 1 to 31 August. Fully aligned with measures outlined in the 2024 Policy Address, the festival aims to support Hong Kong’s small and medium-sized enterprises (SMEs) as they expand into the Mainland e-commerce market. As the flagship event of HKTDC’s E-commerce Express, the Hong Kong Shopping Festival has attracted nearly 260 brands across seven major categories, including health supplements, food and beverages, home and living, personal care and cosmetics, apparel and accessories, smart gadgets, and products for the silver market. The festival features over 500 unique products and offers month-long discount promotions. With the full support of the Government of the Hong Kong Special Administrative Region (HKSAR), a launch ceremony for the second Hong Kong Shopping Festival was held today. The Financial Secretary of the HKSAR Government Paul Chan also filmed a promotional video for the campaign (video link: https://bit.ly/4mkvpec).

Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government said: “Building on the great success of the first edition of the Hong Kong Shopping Festival last year, this year’s event has attracted even more brands to participate. E-commerce is a major global trend in retail development. In 2024, the cross-border e-commerce market of the Mainland with vast potential reached over RMB17 trillion, presenting a golden opportunity for Hong Kong businesses to expand. In light of this, the government has been fully supporting industry upgrading and transformation through various measures to help enterprises establish online sales channels. The Hong Kong Shopping Festival serves as an ideal platform to showcase the city’s premium products to more Mainland consumers.”

Patrick Lau, Deputy Executive Director, HKTDC, said: “New consumer trends are emerging in the Mainland market, reshaping buying habits and creating tremendous opportunities for Hong Kong businesses. While Hong Kong SMEs offer high-quality products, they need to understand the local business environment and e-commerce practices to successfully enter this vast market. As the flagship event of HKTDC’s E-commerce Express, the second Hong Kong Shopping Festival will partner with major e-commerce and social media platforms for promotion and include a series of training sessions focused on the Mainland e-commerce market. This initiative aims to help businesses effectively tap into opportunities in Mainland e-commerce and connect with their target customers.”

In November 2024, the Hong Kong Trade Development Council (HKTDC) released a research study on the development of cross-border e-commerce for Hong Kong traders. HKTDC Director of Research, Irina Fan, said over 60% of surveyed Hong Kong businesses view the Mainland Chinese market as the most promising e-commerce market in the coming one to two years. To help Hong Kong businesses gain insights into the Mainland e-commerce market, HKTDC Research interviewed 2,200 Mainland consumers from different regions about their online shopping behavior and characteristics. Ms Fan said: “Mainland China is the world’s largest e-commerce market and has a well-developed e-commerce industry. Hong Kong businesses must gain a deep understanding of Mainland consumers’ online shopping behaviors, their preferences for Hong Kong products, and the factors they consider when choosing e-commerce platforms. Only then can they formulate appropriate business strategies and effectively capture opportunities in the Mainland e-commerce retail market.” The latest research report: Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results will be released on 7 August 2025.

The Hong Kong Shopping Festival aims to help Hong Kong businesses take advantage of the large customer base and traffic on Mainland e-commerce platforms, boosting their brand and product visibility while providing practical opportunities. Last year’s inaugural edition was very successful, with total views on e-commerce platforms, social media, and the event’s official website exceeding 90 million. This year, the HKTDC has enhanced the programme, enabling businesses to better seize market opportunities and speed up their expansion into the Mainland market.

To enhance support for Hong Kong SMEs and local brands entering the Mainland e-commerce market, this year’s Hong Kong Shopping Festival has introduced thematic seminars and one-on-one consultancy services. From late 2024 to June 2025, HKTDC has successfully organised a series of training sessions led by marketing experts, who shared practical insights on topics such as cross-border e-commerce, logistics, payment tools, marketing skills, and live-stream production. Additionally, nearly 50 one-on-one consulting meetings were held, where Mainland marketing experts offered tailored e-commerce strategies to individual participating companies based on the unique characteristics of their products.

This year, Discount Month and live-streaming e-commerce will return with enhanced offering. Discount Month will take place from 1 to 31 August, with all Hong Kong businesses involved in the Hong Kong Shopping Festival offering discounts of up to 75%. This initiative not only helps businesses grow but also allows consumers to buy high-quality products from Hong Kong online. The official website of Hong Kong Shopping Festival will provide event details, live-streaming schedules and information about participating brands, products and discounts. In addition, HKTDC will promote the campaign through online and offline platforms, including Xiaohongshu, Douyin, Taobao, JD and others, to boost visits to the official website and, redirect them to the SMEs’ online stores.

HKTDC recently hosted the debut “Product Selection Showcase” which attracted over 40 popular KOLs and their teams from platforms like Taobao, JD.com, and Douyin to connect with participating brands offline in Hong Kong. They experienced the products firsthand, learned about the brand stories, shared highlights and live-stream previews. In early August, HKTDC’s invited Mainland key opinion leaders (KOLs), including Li Jiaqi, Lin Yilun and Hu Ke, will conduct 35 live-streaming sessions for more than 80 brands on major e-commerce platforms, in which nearly 20 live-streaming sessions will take place in Hong Kong for the first time, allowing Mainland consumers to fully experience shopping in Hong Kong. This arrangement will make live-streaming more appealing, enhance visibility for Hong Kong products and brands, and build consumer trust and interest, while providing a valuable live-streaming experience for participating businesses.

Mainland online marketing strategies are diverse and multifaceted. Beyond live-streaming, there are numerous ways to enhance brand exposure. Ryan Tse, President of the Hong Kong Health Food Association, Director of Vita Green Health Products Co., Ltd., Elijandy, Founder and Director of Cross International Ltd and Jones Ng, Founder of Chiwa Digital Media Capital Group Ltd. shared valuable insights in e-commerce marketing and promotion at the launch ceremony. Artist Samantha Ko Hoi Ling talked about her experiences in live-streaming and online shopping, further enhancing the effectiveness and exposure of the second Hong Kong Shopping Festival.

Hong Kong Shopping Festival: https://f1546.vrupup.com/s/1546/f/main.html#/

Media Enquiries
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HKTDC’s Communications & Public Affairs Department:
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