Singapore: Cloud Inventory Firm TradeGecko Secures $10M


TradeGecko, a global SaaS inventory and order management platform for small-medium businesses (SMBs), today announced a Series B investment of $10 million, led by TNB Aura Fund 1 and Aura Venture Fund, with Perle Ventures, and 33 Capital participating in the round.

This increases the total capital invested to date to over USD 20M. The proceeds raised will be used to grow TradeGecko’s product suite, providing a seamless commerce platform to thousands of commerce brands, and expanding to empower more commerce businesses around the world.

“In terms of feature-density, user experience, and quality of integrations, TradeGecko is the best-in-class B2B software-as-a-service provider in the inventory and order management space”, said Vicknesh R Pillay, Managing Partner of TNB Ventures and TNB Aura Fund 1. “We are pleased to back this standout player.”

“We see a massive opportunity to provide the back-end systems of SMB commerce on a global scale”, said Cameron Priest, CEO of TradeGecko. “With the rapid growth of SMBs around the world, partnering with Aura enables us to leverage their market knowledge and extensive network. With the latest funding, we will continue to invest in solving our customers most challenging operational challenges.”

TradeGecko was built with the vision of empowering millions of entrepreneurs to build the business of their dreams by providing a back-end platform to run the entire business operations of a growing commerce brand.

With global HQ based in Singapore and North American HQ in Toronto, the company powers the operational back-ends of leading SMB commerce brands including memobottle, Dead Studios, Brooklyn Bicycle Company, Maui and Sons, and Paula’s Choice Skincare.

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TradeGecko aims to free business owners from the operational complexity of running their business to spend more time building a brand their customers will love.

“The investment into TradeGecko is a great deal for our fund” commented Calvin Ng, Managing Director of Aura Group. “We are confident in the long-term prospects of the company and the team’s ability to continue executing strong and consistent growth of their revenues and unit economics.”