Artificial intelligence has many uses in daily life. From personalized shopping suggestions to voice assistants and real-time fraud detection, AI is working behind the scenes to make experiences smoother and more seamless. Behind every smart AI feature is a process that involves two distinct stages: AI training and AI inference. While they’re both essential to building intelligent systems, they serve very different purposes and have unique requirements. Let’s break down the differences between training and inference.
What is AI training? AI training is the process of feeding an AI model large volumes of data, so it learns to recognize patterns and generate the required output.
Training generally requires large volumes of labeled or unlabeled data, each of which may facilitate different forms of training.
Labeled data: Some projects require a model to make decisions or generate output based on established patterns or correlations. Here, it makes sense to train the model on labeled data using supervised learning techniques.
Unlabeled data: Training models on unlabeled data lets them detect new patterns and build an understanding of the relationships between inputs and outputs. This is called unsupervised learning.
Think of AI training like teaching a student using flashcards, quizzes, and feedback. During training, the model constantly adjusts internal parameters (often millions or billions of them) to minimize errors and improve accuracy. This phase is computationally intensive and requires specialized hardware like GPUs or TPUs to process large datasets efficiently.
For example, training an AI model to recognize objects in images might involve showing it millions of labeled photos of cats, cars, and coffee mugs until it can correctly identify these objects on its own.
What is AI inference? Once a model has been trained, it’s ready to perform tasks. AI inference is the process of using a trained model to make predictions or decisions on new, unseen data.
Inference is typically faster and more lightweight than training. It’s used in real-time applications like chatbots, recommendation engines, voice recognition, and edge devices like smartphones or smart cameras. Inference is the test of training. If the output or predictions from your model are inaccurate, you may need to go back to testing.
Going back to the earlier example, inference is what happens when you upload a photo to your phone and the AI instantly recognizes your pet as a “cat.” The model has been trained to recognize cat images; it just applies what it already knows.
Where AI training and inference differ Though both stages are part of the same AI lifecycle, they differ significantly in purpose, speed, and system requirements. Here’s a closer look at the key differences:
Objective
Training aims to teach the AI model by exposing it to data and helping it learn relationships, rules, and patterns.
Inference uses the trained model to generate output (such as predictions, classifications, or decisions) based on new data.
Time taken
Training can take hours, days, or even weeks, depending on the size of the model and the complexity of the data. It’s a resource-heavy, iterative process.
Inference happens much faster, often in real time or near real time.
Infrastructure needs
Training requires high-performance computing resources such as powerful GPUs or TPUs, and large memory bandwidth. Most training happens in cloud environments or specialized data centers.
Inference can often run on lower-powered devices, including edge hardware like mobile phones or IoT devices. Dedicated inference servers or GPU instances may still be needed in some cases.
AI training and inference work hand in hand, but they have different goals, requirements, and challenges. Training is about teaching the model, and inference is about putting it to work. Organizations planning AI projects must consider both phases when budgeting, selecting hardware, and choosing infrastructure.
– Mainland consumers favour online shopping for Hong Kong products, view brands as high-quality, reputable and authentic
– 78% of respondents had bought Hong Kong products online in the past year particularly young consumers and those in areas with higher consumption levels. – Online shoppers hold positive views of Hong Kong products and brands, giving an average score of 8.7 to Hong Kong products. – Genuine products, reputable merchants and wide product selection are the most important considerations for respondents, over low prices and other factors when purchasing online. – Mainland online shoppers mostly buy electronic, luxury and fashion goods from Hong Kong.
Hong Kong Trade Development Council (HKTDC) released the research report: Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results. The results show that Mainland online shoppers generally like Hong Kong products. Overall, 78% of respondents had bought Hong Kong products online in the past year. Mainland consumers have a high level of trust in Hong Kong brands and hold products in high regard. This provides a solid foundation for Hong Kong businesses to expand into the Mainland e-commerce market. Hong Kong businesses can leverage the advantage of Hong Kong brands and choose suitable platforms for e-commerce sales. The upcoming release of the E-commerce Case Studies report will focus on ways to develop e-commerce retail sales and serve as a reference for Hong Kong businesses looking to expand their market in the Mainland.
HKTDC Director of Research, Irina Fan, said: “Mainland consumers shop online frequently, averaging 9.4 purchases per month. This is particularly true for those in tier-one and Greater Bay Area (GBA) cities. When shopping online, Mainland consumers’ primary consideration is whether the products are genuine, not low prices. This suggests that Hong Kong businesses can leverage the superior quality of Hong Kong products and the strong reputation of Hong Kong brands in Mainland China to expand into the Mainland e-commerce market. They can flexibly use comprehensive shelf and ‘interest-based’ e-commerce platforms to sell online along with methods such as live-streaming and short videos for promotion, and stand out in the highly competitive market through targeted marketing strategies.”
HKTDC Research commissioned an agency to conduct a survey of 2,200 middle-income or above consumers from different Mainland cities during the second and third quarters of 2024. The aim was to learn about their online consumption habits, as well as their preferences regarding Hong Kong products. The findings will help Hong Kong companies better formulate appropriate strategies to tap the Mainland e-commerce retail market.
Online shopping characteristics of Mainland consumers – Mainland consumers shop online frequently, averaging 9.4 purchases per month. This is particularly true for those in tier-one cities. Shopping frequency among women (10 times monthly) is higher than for men (8.8 times). By age group, consumers aged 30-49 demonstrate the highest online shopping frequency, averaging 11.2 purchases per month. – Comprehensive e-commerce platformsare the predominant online shopping channel, with 95% of respondents using comprehensive/digital shelf e-commerce platforms to shop online. This figure far exceeds the use of live-streaming/short video platforms (38%) and group buying platforms (32%). In terms of online shopping for cross-border or imported products, consumers prefer to use Tmall International or JD International, with 73% and 63% respectively choosing these platforms. Other notable platforms include Douyin E-commerce Global (30%) and Amazon China (21%). – Authenticity, wide selection and reputation are top considerations for online shopping. An authenticity guarantee policy (15%), reputable merchants (11%) and wide product selection (9%) are the top three considerations for respondents when purchasing online. – “Promotion” is the most important factor for consumers when buying newly-launched products online. Nearly 90% of respondents cited “promotion” as their primary consideration, followed by product quality and design (70%). – Mainland consumers demand quick delivery. Mainland online shoppers, on average, get their products 3.2 days after placing an order, with fast fulfilment a key competitive advantage in winning over local consumers.
Wing Chu, Principal Economist (Greater China) of HKTDC, said: “Although online purchasing power currently clusters around tier-one and tier-two cities, the tier-three cities are becoming a focus for Hong Kong companies. Furthermore, irrespective of whether they are shopping locally or from further afield, consumers generally demand quick delivery, and their expectations in this regard continue to rise. The Hong Kong products that Mainland consumers most like to buy online are consumer electronics and electrical products (72%), followed by luxury goods (46%) and fashion products (41%).” It’s worth noting that Mainland consumers who purchase Hong Kong products online tend to spend a higher average order amount on children’s products, drugs and health supplements, and pet products compared to the overall average.”
Hong Kong products favored by Mainland Consumers – Mainland online shoppers generally like Hong Kong products, particularly those in areas with higher consumption levels. Overall, 78% of respondents had bought Hong Kong products online in the past year. The proportion was 85% in tier-one cities, 81% in the Greater Bay Area, 78% in tier-two cities and 74% in tier-three cities. – Hong Kong products are more favoured by young consumers. In terms of age distribution, 83% of respondents in the 18-29 age group said they had bought Hong Kong products online in the past year. This was closely followed by consumers aged 30-49 (82%), while the proportion among consumers above 50 years old was lower (65%). – Female consumers in high-consumption areas tend to prefer Hong Kong products. While overall gender differences are minimal – 77% of male and 79% of female respondents reported purchasing Hong Kong products – the trend varies by region. In tier-one and tier-two cities, and in the GBA, significantly more female consumers have bought Hong Kong products online. – Mainland online shoppers hold positive views of Hong Kong products, brands and online stores. The respondents gave an average score of 8.7 to Hong Kong products when compared with other products. Respondents from tier-three cities gave the highest score of 9.2. In terms of age, consumers aged 18-29 gave Hong Kong products the highest rating of 8.9. – Mainland online shoppers mostly buy electronic, luxury and fashion goods from Hong Kong. The Hong Kong products that Mainland consumers most like to buy online are consumer electronics and electrical products (72%), followed by luxury goods (46%) and fashion products (41%). The GBA has the highest proportion of consumers buying consumer electronics and electrical products (79%), followed closely by tier-one cities (78%). The proportion of consumers buying luxury goods in tier-one cities (53%), the GBA (52%) and tier-two cities (51%) are comparable. – Orders in food and drug sectors, and of products for children and pets, exceed the overall average. Among Mainland shoppers who have bought Hong Kong products online, the average order value for children’s goods is 24% higher than the average. Orders of drug and health products (16%), pet products (29%), and fresh produce and food (18%) are also significantly higher in value than the average. – The Hong Kong “brand” enjoys a good reputation in the Mainland market and is widely seen as a mark of trust and quality. When asked to describe Hong Kong merchandise, brands and products, respondents viewed products from Hong Kong as “in compliance with stringent product safety standards” (28%), “guaranteed raw material/material quality” (28%), “guaranteed genuine products” (27%), “confidence in quality” (27%) and “fashionable look” (27%). – Mainland consumers seek out official brand channels. Mainland consumers obtain information from official brand channels when choosing Hong Kong electronics and electrical products (31%), luxury items (34%), sports products (34%) and fashion products (26%). They rely heavily on product reviews when purchasing Hong Kong drug and health products (34%) and beauty products (32%) online.
Eric Chu, Economist (Greater China) of HKTDC, said: “Based on case studies of e-commerce retailers and service providers in Mainland China, Hong Kong businesses might consider using multi-channel operation strategies. This includes leveraging both traditional digital shelves platforms and emerging ‘interest-based‘ platforms to reach different consumer groups and increase traffic. However, some cases show that while businesses can collaborate with influencers/KOLs for “influencer marketing,” it’s important to base these efforts on market analysis and data to select influencer endorsements that suit their products. This approach improves promotional accuracy and achieves cost-effective, optimal marketing results.”
HKTDC will later release an additional report titled “Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Case Studies,” which includes detailed case studies of e-commerce activities and service providers in Mainland China.
The second Hong Kong Shopping Festival aims to help local businesses navigate Mainland China e-commerce The second Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) will take place on Mainland e-commerce platforms from 1 to 31 August. Fully aligned with measures outlined in the 2024 Policy Address, the festival aims to support Hong Kong’s small and medium-sized enterprises (SMEs) as they expand into the Mainland e-commerce market. As the flagship event of HKTDC’s E-commerce Express, the second Hong Kong Shopping Festival has attracted nearly 260 brands across seven major categories, including health supplements, food and beverages, home and living, personal care and cosmetics, apparel and accessories, smart gadgets, and products for the silver market. The festival features over 500 unique products and offers month-long discount promotions.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
The Hong Kong Trade Development Council(HKTDC) announced today the appointment of Sophia Chong as the Executive Director with effect from 1 October succeeding Margaret Fong, who is to retire. Ms Chong is currently a Deputy Executive Director of HKTDC.
Professor Frederick Ma, Chairman of HKTDC, stated, “Sophia is an innovative, resolute and wise leader. Over the years, she has worked closely with small- and medium-sized enterprises (“SMEs”) with a view to enhancing Hong Kong’s commercial and trade influence with remarkable achievements. I firmly believe that she will lead the HKTDC to a new chapter upholding the enterprising spirit of innovation and pragmatism to further consolidate Hong Kong’s advantage as a global trading hub, help enterprises seize and explore unlimited business opportunities”.
Professor Ma also expressed his gratitude to Margaret Fong for her outstanding contributions over the years, praising her for helping the industry expand its global reach, deepening international connections, overcoming various challenges and laying a solid foundation for HKTDC. He also wished her a fulfilling and happy retirement life.
Ms Chong, Executive Director (designate), said, “I am honoured and fully aware of the responsibility on my shoulders. The global economy is changing rapidly. Together with the HKTDC team, I will continue to keep pace with the times and leverage Hong Kong’s unique advantages as a global hub, drive transformation through innovation and fully connect the local, mainland and international business communities. This will create broader business opportunities for enterprises and inject inexhaustible impetus into Hong Kong’s economy”.
Ms Chong has served HKTDC for more than 30 years. She was promoted to Deputy Executive Director in 2022 overseeing exhibition and digital businesses. She has successfully turned several exhibitions into world-leading sourcing and marketing events, led the innovation of digital commerce, created opportunities for SMEs, connected global buyers and guided HKTDC to become a leading trade promotion organisation.
The appointment was unanimously approved by the Council and announced after obtaining the consent of the Chief Executive of the Hong Kong Special Administrative Region in accordance with the Hong Kong Trade Development Council Ordinance.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.
– FWD Private serves the global high-end insurance market with diversified asset allocation, wealth management and legacy planning
– Newly indexed universal life product also introduced in Bermuda and Singapore; among the first wave of offerings in Hong Kong
FWD Group Holdings Ltd (FWD; 1828.HK) today announced, under its exclusive ‘FWD Private’ brand, the completion of a high-net-worth (HNW) hub in Asia and the full deployment of a new FWD Private Lounge in Hong Kong.
Leveraging FWD Group’s strong network, FWD’s HNW business operates out of three jurisdictions: Hong Kong, Singapore and Bermuda, with both onshore and offshore insurance solutions for HNW and ultra HNW customers worldwide.
FWD Private, established in 2023, offers comprehensive legacy planning solutions and services for HNW and ultra HNW individuals. The FWD Private Lounge, located in the prime commercial district in Hong Kong, is inspired by the tourbillon – a symbol of time and precision.
Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said, “The completion of the HNW hub reflects our long-term vision and reinforces FWD’s position as a trusted partner in wealth and legacy planning across Asia and beyond. Building on our strong foundation in Hong Kong, and our ability now to service other markets including Southeast Asia and the Middle East, we’re well-positioned to navigate diverse markets and tailor solutions that empower customers and their families to truly celebrate living.”
In Bermuda and Singapore, FWD Private recently launched Imperial Fortune – an indexed universal life (IUL) product that combines uncapped index returns with a minimum guaranteed point to point return of 2.3% per annum. FWD Hong Kong also launched its own IUL product, which was among the first wave of offerings in the market, in response to recent regulatory guidance from the Insurance Authority and Hong Kong Monetary Authority.
Shelyne Shum, Chief Partnership Distribution Officer who leads the strategic partnership business for FWD in Hong Kong and for FWD Private, said, “Through FWD Private, we’ve built a compelling proposition anchored in time-to-market agility, product and service innovation, and exceptional client experience. The FWD Private Lounge is designed for preferred partners to host exclusive engagements and deliver a refined, personalised experience to our customers.”
FWD Private’s products are primarily distributed via international brokers across Hong Kong, Singapore, Dubai and Switzerland, who provide personalised services and innovative wealth planning solutions to HNW and ultra HNW customers worldwide. FWD Private operates in Bermuda under FWD Life Insurance Company (Bermuda) Limited. A Singapore branch was established in 2024.
About FWD GroupFWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 1828.
About FWD PrivateFWD Private is a new horizon in legacy planning for high-net-worth individuals.
Dedicated to the growth, preservation and protection of wealth, FWD Private brings an innovative approach and fresh perspective to its customised solutions in wealth planning, giving customers an unparalleled experience.
With its hub in Asia, FWD Private’s cultural understanding ensures that the challenges of managing customers’ wealth is navigated with meticulous attention to detail, supported by digital infrastructure that provides the flexibility and dynamism that customers desire.
As a distinct yet integrated part of the overall FWD Group, FWD Private benefits from FWD Group’s financial strength, stability and investments in digital innovation.
held concurrently with Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and ICMCM
– Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo, and Home Delights Expo will be held from 14 August at the Hong Kong Convention and Exhibition Centre – Featuring some 1,890 exhibitors, the five exhibitions present global gourmet foods and lifestyle products – The Hong Kong International Tea Fair fully opens to both the public and trade buyers for the first time, promoting tea culture – Five theme days including Shall We Tea (14 August), Flavours of Intangible Cultural Heritage (15 August), Asian Delights (16 August), Body, Mind & Soul (17 August), and Taste of HK (18 August) – offer engaging activities and highlight trending products – To celebrate Food Expo’s 35th edition, there are more than 100 special offers provided by the exhibitors including products priced at HK$35.
Organised by the Hong Kong Trade Development Council (HKTDC), the 35th Food Expo, 9th Beauty & Wellness Expo, and 11th Home Delights Expo will take place from Thursday, 14 to Monday, 18 August 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. Running concurrently, the trade-focused 3rd Food Expo PRO and the 16th Hong Kong International Tea Fair will be held from 14 to 16 August, with the Tea Fair opening to both trade and public visitors for all three days for the first time. Together, these five fairs feature some 1,890 exhibitors, showcasing a diverse global gourmet foods and wines, teas, health and beauty products, and innovative home appliances, providing a one-stop sourcing and shopping experience for trade buyers and the public. Additionally, the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), co-organised by the HKTDC, the Modernized Chinese Medicine International Association (MCMIA), and 10 research institutions, will be held on 14 and 15 August, offering industry professionals the latest insights into Chinese medicine.
At today’s pre-event press conference, Sophia Chong, HKTDC Deputy Executive Director, commented: “The 35th Hong Kong Food Expo and its concurrent events are key highlights in Hong Kong’s event calendar. There are five curated theme days across the fairs, each delivering diverse experiences for visitors seeking gourmet delights, wellness, and elevated lifestyles. This year, exhibitors will present a comprehensive line up of products and special deals, complemented by interactive activities and special celebrations for the 35th Food Expo, including lucky draws and engaging games with prizes. These initiatives aim to create a memorable experience for visitors and stimulate local consumption.”
The five fairs bring together exhibitors from 35 countries and regions, including first-time participants such as Brazil, Mongolia and Zimbabwe, and representatives from nine ASEAN countries highlighting diverse culinary cultures. With 45 regional pavilions – an increase from last year – the events showcase an extensive international presence, featuring provinces from Mainland China, as well as Macao, Japan, Kenya, Korea, Thailand, the Philippines, Poland, Sri Lanka and Vietnam.
Food Expo PRO and Tea Fair Showcase Diverse Products – Halal Food, and Food Science and Coffee in Focus (14-16 August) The 3rd Food Expo PRO opens exclusively to trade buyers for the first two days, with both public and buyers welcome on the final day (16 August). Global exhibitors present premium food products, services, and technologies, highlighted by the new “Coffee Zone”, featuring coffee products, accessories, and machines from various countries and regions. Mainland China’s leading coffee bean producer, Yunnan Province, presents enterprises from Pu’er City showcasing Kunlu Mountain and Jinpaoshan roasted beans, alongside other specialty products. On 16 August, the Hong Kong Specialty Coffee Association hosts a coffee cupping competition, challenging professional baristas’ taste and smell, fostering exchange among coffee enthusiasts.
Building on last year’s introduction of halal food and beverage label, Food Expo PRO and Food Expo feature more than 120 exhibitors from Mainland China, Japan, Korea, Thailand, the Philippines, Vietnam and beyond, showcasing premium halal products and strengthening Hong Kong’s position as an international food hub. A seminar on the halal food market will feature Kowloon Shangri-La, the first Hong Kong hotel to earn a Level 5 Muslim-Friendly Accommodation Certification from Crescent Rating, alongside experts discussing opportunities in the halal industry and promoting Hong Kong as a Muslim-friendly destination. In partnership with the Islamic Trust Fund of Hong Kong, the city’s recognised halal certification body, halal certification certificates will be awarded to local restaurants during the event, supporting businesses in tapping into the Islamic market.
The “Food Science and Technology” zone highlights health-focused and future foods tailored for the silver economy, featuring innovative products like soft-textured mooncakes and cognitive health supplements developed by local exhibitors. The Food Technology Seminar will explore the development of additive-free foods in Hong Kong and advocate for a “Clean Label” standard.
The 16th Hong Kong International Tea Fair welcomes trade buyers and the public over three days, promoting tea culture through health-focused tea and tea-related activities. Visitors can sample premium teas, including Bai Hao Yin Zhen (Silver Needle Tea), mild-acidity German fruit teas, cherry blossom black tea made from Yunnan’s century-old tea trees, raw Pu-erh tea from 1,500-meter-high ancient trees, award-winning Bai Yun Chun Hao tea, Iranian black and herbal teas, Kenyan orthodox tea, antioxidant-rich Sri Lankan purple tea, paired with exquisite teaware from various regions. The fair also features innovative tea beverages, such as Hong Kong-style Yuan Yang Tea capsules, herbal wellness tea capsules, sparkling tea, kombucha champagne tea, non-alcoholic ice wine tea, and matcha beverages. The “Friends of Tea” zone offers tea-infused snacks and perfumes, blending traditional and modern tea culture.
In collaboration with the Chinese Tea Culture International Exchange Association, the fair hosts the inaugural Guangdong-Hong Kong-Macau Youth International Tea Art Competition 2025, with the theme of “Bridging Eras in Greater Bay Area’s Tea Culture”, fostering cultural exchange among youth in Hong Kong, Macau, and Guangdong. The judging panel for the “Hong Kong International Tea Competition” will select the winners for the “Best Taste” and “Best Aroma” across six categories, with free tastings of the winning teas available to the public on 16 August. Additional event highlights include the “China & Greater Bay Area KamCha Competition 2025 (HK Milk Tea) – Hong Kong Final”, “2025 Hong Kong International Tea Culture Forum and China Tea Tourism City Brand Ceremony”, and the “International Tea Event Space Design Competition 2025”.
Food Expo: A Global Culinary Adventure with New Taste Experiences (14-18 August) The 35thFood Expo presents a five-day celebration of global gourmet foods and beverages. The “Gourmet Zone” features seven themed areas, covering fine dining, craft beverages, and indulgent desserts. Highlights include first-time exhibitor Meigetsudo, an 80-year-old Taiwanese confectionery brand offering wagashi and souvenirs, alongside award-winning beef noodles, tea gelato blended with locally made nut butter, specialty coffee, plum-lemon honey soda, Dubai chocolate, and Chinese sake. Local brand Mezzanine Makers has collaborated with six Hong Kong brands to create the “Mezzanine Pub”, featuring Kowloon Spirits (Hong Kong’s first locally crafted whiskey brand), N.I.P. Gin , and Magnolia Lab , a liqueur brand blending Western mixology with Chinese herbs.
The “Gourmet Zone” invites 10 star chefs, including Dong Lai Shun’s Sze Chiu Kwan, Fook Lam Moon (Kowloon Bay)’s Chan Chun Hung, The Royal Garden Le Soleil’s Do Thi Thuy Linh, OOAK LAMMA’s Stefanie Leung, and Deli Labo’s Nancy Fung, to demonstrate exquisite dishes using premium ingredients. The “Premium Food” zone showcases more than 30 renowned brands, including Chewy, CHOYA, Kee Wah, Lee Kum Kee, Maxim’s, Nissin, On Kee, Original Taste Workshop, Wing Wah, and first-time exhibitor Häagen-Dazs.
The China National Agricultural Pavilion, organised by the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Affairs of Mainland China, will present a thousand agricultural and food products from 13 provinces, including Anhui, Guangdong, Hainan, Xinjiang, and Shandong. This will fully showcase the distinctive regional characteristics of agriculture in Mainland China.
Beauty & Wellness Expo: Embracing Natural Beauty and Nurturing Mind and Body (14-18 August) The 9thBeauty & Wellness Expo presents premium skincare, haircare, health supplements, and slimming products. A new Polish pavilion introduces high-quality caviar essence creams, natural essential oils, and hair-growth serums.
The new “Scentsation” zone focuses on perfumes and aromatherapy, featuring over 20 renowned brands, including Eternal Group, and first-time exhibitor Lush with its hit product Deep Sleep Magnesium Massage Bar. In collaboration with the Hong Kong Association of Flower Arranging Societies, a “Scentsation” showcase explores the power of fragrances in nurturing mind, body, and soul, alongside more than 30 artistic floral displays with the theme of Brilliant Floral Banquet.
The Body Mind Spirit zone offers stress-relieving activities such as gong baths, sand painting, and hand massages. Industry partners, including the Hong Kong China Federation of Bodybuilding & Fitness, Federation of Beauty Industry (H.K.), Hong Kong Hair & Beauty Merchants Association, International Beauty & Health General Union, and the Cosmetics & Perfumery Association of Hong Kong, present the Beauty Salon, providing complimentary eyebrow trimming, manicures, body painting, and hairdressing services with limited availability.
Home Delights Expo: Future Homes for Elevated Lifestyles (14-18 August) The 11th Home Delights Expo showcases products such as home technology, massage chairs, kitchen appliances, bedding, furniture, and interior design services. New exhibitors include EMMAS, KuKa, Leung So Kee and Maxell. The “Avenue of Delights” showcases over 35 lifestyle brands, including LAURASTAR, Osim, Owell, Tiger, and Zwilling.
Featured home tech includes Towngas’ steam washing machine with smart stain treatment, German Pool’s Induction Cooker Food Warmer Turntable for simultaneous cooking and heat retention, and Thermomix’s multifunctional kitchen appliance, combining over 30 appliances in one compact unit, saving time and space. Celebrating Snoopy’s 75th anniversary, the “Snoopy Hide & Seek” activity invites visitors to snap photos with Snoopy and friends for a chance to win special prizes.
Five Theme Days: Unique Activities Every Day The fairs feature cross-exhibition theme days, each offering curated experiences: 1.Shall We Tea (14 August): The opening day includes Northern and Southern dim sum demonstrations, tea therapy workshops, and talks such as The Legacy and Contemporary Dialogues of Chinese Tea Culture and The Beauty of Tea, Where Small Things Reveal Greatness. 2.Flavours of Intangible Cultural Heritage (15 August): Highlights include Hakka Sau Fan making, and demonstrations of traditional steamers and bamboo crafts. Master Choi Wing-kei share some behind-the-scenes stories related to floral plaque craftsmanship, alongside Tai Chi and Wing Chun performances. 3.Asian Delights (16 August): Showcases Asian cuisine and culture with Chinese sake brewing demonstrations, Vietnamese and molecular Thai cooking demonstrations, Japanese shamisen performances, and Thai yoga massage experiences. 4.Body, Mind & Soul (17 August): Focusing on the silver economy, exhibitors like Mannings offer a Smart Health Station with free health tests for seniors. Seminars explore immunity-boosting diets, therapeutic soups, and cross-border medical trends in Hong Kong. 5.Taste of HK(18 August): Partnering with DRAGONS’ DEN, the Vegetable Marketing Organization, and the Fish Marketing Organization, the event promotes local produce, inspiring healthy, delicious home-cooked meals that embody the farm-to-table dining.
ICMCM: Experts Discuss Trends in Chinese Medicine and Health Products (14-15 August) The Modernized Chinese Medicine International Association (MCMIA) is partnering with the HKTDC, and ten scientific research institutions to present at the latest International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM). Under the theme “Latest Research Progress in Preventing and Treating Tumors, Inflammation, and Cardiovascular and Cerebrovascular Diseases with Traditional Medicine”, the conference features 21 prominent speakers from Hong Kong, Mainland China, and abroad, sharing insights on innovations, global trends, challenges, and successful case studies. Conducted in a hybrid format to enable global participation, the conference also offers Continuing Medical Education (CME) credits for Hong Kong-registered Chinese medicine practitioners.
Food Expo Celebrates 35th Edition with Exclusive Offers To celebrate the 35th Food Expo, free admission tickets are available each day before noon, with 350 each at Halls 3FG and 5FG entrances respectively and redeemable with the designated advertisement. Over 100 promotions are priced at HK$35 to tie in the 35th Food Expo. The “Food Expo 35th Edition – Treasure Hunt” game engages visitors in Hall 3, where they can hunt for ‘treasure’, scan QR codes, answer questions correctly, and redeem gifts. Together with daily lucky draws, prizes are worth over HK$1 million, including kitchenware, furniture, beauty products, gourmet foods, health items; a lucky draw entry is granted for a single transaction of HK$300 or more. The “Smart Bidding” session allows visitors to bid on favourite items starting at 10% of their original price. Visit the “August Happy Buy” promotional website for flash sales and exclusive discounts.
Physical ticket sales are unavailable at the venue. E-tickets can be purchased in advance through AlipayHK, Alipay, 01 Space, 7-Eleven, Circle K, Octopus app, or The Club app, or at venue entrances using AlipayHK, Alipay, or Octopus. Discounted “Morning Admission” and “Evening Admission” are offered on select dates.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus.
Atlas Lithium Corporation(NASDAQ: ATLX) (Atlas Lithium or Company), a leading lithium development company, is pleased to announce that SGS Canada Inc. (SGS) has completed the Definitive Feasibility Study (DFS) for the Company’s 100%-owned Neves Lithium Project (Project), a technical report prepared under the U.S. guidelines of Item 1300 of Regulation S-K (Regulation S-K 1300). This hard-rock Project is well-suited to being a low-cost open-pit mining operation, as its spodumene deposits are located relatively close to the surface. Located in the state of Minas Gerais, Brazil, the Project encompasses 4 of the 98 mineral rights for lithium owned by Atlas Lithium. As detailed in the DFS, the Neves Project is expected to deliver strong financial metrics with an internal rate of return (“IRR”) of 145%, payback in 11 months from the start of operations, and an after-tax net present value (“NPV”) of $539 million. Importantly, the DFS estimates the Neves Project to have operational production costs of only $489 per tonne of lithium concentrate, positioning Atlas Lithium among the world’s lowest-cost producers. Complete details of these metrics can be found in the DFS, filed with the Securities and Exchange Commission as an exhibit to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2025. Marc-Antoine Laporte from SGS serves as the Qualified Person for the DFS under Regulation S-K 1300. SGS is well-known as a global leader in testing, inspection, and certification services for mineral properties and projects.
Industry-Leading Capital Efficiency and Low Operating Costs The DFS supports that expected direct capital expenditures of $57.6 million will be needed for the implementation of the Project, by far the lowest such capital costs among other announced projects in Brazil. Notably, Atlas Lithium has already invested approximately $30 million in acquiring and transporting the Project’s newly fabricated dense media separation (“DMS”) plant to Brazil, as previously reported. The Company has secured two non-dilutive pre-payment agreements for its lithium concentrate totaling $40 million and has received additional funding interest from other parties, including 10-year debt financing options, any of which could support the Project’s capital requirements.
The Company believes that the DFS validates the Project’s strong economics, positioning it among the most capital-efficient and lowest-cost hard-rock lithium developments globally. The Project will employ proven DMS technology, with comprehensive metallurgical testing demonstrating an expected robust lithium recovery rate of 61.7% to produce high-quality, low-impurity lithium concentrate. This relatively straightforward, low-risk DMS processing methodology minimizes technical complexity and operational risk while enabling a low environmental footprint.
Atlas Lithium’s mineral right to be mined, as detailed in the DFS, received its “Portaria de Lavra” (mining concession) status from Brazil’s Ministry of Mines and Energy on May 27, 2025 — the highest level of titleship in Brazil and one that allows continuous mining operations. Multiple deposit areas within the Project remain open for resource expansion along strike and at depth and are thus expected to extend the life of mine. Additionally, numerous high-potential geological targets remain within the Project’s mineral rights, providing compelling opportunities for future exploration.
Located in the established Araçuaí Pegmatite District in the Vale do Jequitinhonha, often called Lithium Valley, the Project benefits from favorable infrastructure, including proximity to transportation networks, water resources, and skilled labor. The Project qualifies for tax incentives from the Superintendency for the Development of the Northeast (SUDENE), as promulgated by Brazil’s Ministry of Integration and Regional Development, reducing the corporate tax rate from 34% to 15.25% and further enhancing profitability.
“The DFS indicates potentially outstanding returns for our initial vision of developing a focused, near-term, profitable lithium production asset with minimal capital requirements,” said Marc Fogassa, Chairman and CEO of Atlas Lithium. “The combination of our low capital intensity and rapid payback period is expected to create exceptional value for our shareholders while positioning Atlas Lithium to benefit from future organic expansion opportunities at Neves and other high-potential lithium areas that we own. Importantly, we are creating many quality employment opportunities in the Vale do Jequitinhonha region, representing a significant societal contribution of our Project.”
Experienced Leadership Driving Project Implementation Following his leadership role in collaborating with SGS on the DFS, project implementation activities are being supervised by Eduardo Queiroz, Atlas Lithium’s Project Management Officer (PMO) and Vice President of Engineering. Mr. Queiroz has more than two decades of hands-on experience managing complex, large-scale mining projects.
“The DFS demonstrates the technical robustness of the Project, with proven DMS technology and comprehensive metallurgical test work validated by SGS, a premier firm in the lithium space,” said Mr. Queiroz. “With our processing plant fully fabricated and paid for, and now with the DFS in hand, we have systematically de-risked the Project. I am excited to lead the implementation phase of Atlas Lithium’s journey to becoming a lithium producer.”
Salinas and Clear: The Next Expansion Frontier Atlas Lithium is strategically positioned to capitalize on its extensive regional lithium exploration portfolio in Brazil, particularly through advancement of its Salinas Project and Clear Project, both 100% owned by the Company. Atlas Lithium’s Salinas Project is just 5 miles east of the Colina lithium asset previously owned by Latin Resources — a major factor in Pilbara Minerals’s acquisition of that company in 2024 for approximately $370 million. At the Salinas Project, Atlas Lithium has already achieved promising initial results, including the discovery of spodumene-rich pegmatites very close to the surface, and highly positive results from soil geochemistry and from LIDAR geological mapping.
Atlas Lithium’s Clear Project is located less than 4 miles from Sigma Lithium’s operating lithium mine, and represents significant untapped potential with highly positive results from soil geochemistry and from LIDAR geological mapping.
Diversification in Critical Minerals Atlas Lithium also owns approximately 30% of Atlas Critical Minerals Corporation (OTCQB: JUPGF), a separate company with exploration programs in uranium, rare earths, titanium, and graphite.
About Atlas Lithium Corporation Atlas Lithium Corporation (NASDAQ: ATLX) is a lithium development company focused on advancing its Neves Project to production. The Neves Project’s Definitive Feasibility Study demonstrates excellent economics with a 145% IRR, $539 million NPV, and an 11-month payback. The Neves Project has received operational permitting, and its dense media separation plant has been acquired and transported to Brazil. With approximately 539 square kilometers of lithium mineral rights, Atlas Lithium owns the largest lithium exploration footprint in Brazil among publicly listed companies. Additionally, Atlas Lithium currently holds an approximate 30% ownership stake in Atlas Critical Minerals Corporation (OTCQB: JUPGF).
Safe Harbor Statement This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are based upon the current plans, estimates and projections of Atlas Lithium and its subsidiaries and are subject to inherent risks and uncertainties which could cause actual results to differ from the forward-looking statements. Such statements include, among others, those concerning market and industry segment growth and demand and acceptance of new and existing products; any projections of production, reserves, sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements regarding future economic conditions or performance; uncertainties related to conducting business in Brazil, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. Therefore, you should not place undue reliance on these forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: Atlas Lithium’s ability to successfully assemble and begin operations of its modular plant; reaching estimated production, development plans and cost estimates for the Neves Lithium Project as reported in the Definitive Feasibility Study (the “DFS”); discrepancies between actual and estimated mineral reserves and mineral resources, between actual and estimated development and operating costs, and between estimated and actual production; results from ongoing geotechnical analysis of projects; business conditions in Brazil; general economic conditions, geopolitical events, and regulatory changes; availability of capital; Atlas Lithium’s ability to maintain its competitive position; manipulative attempts by short sellers to drive down our stock price; and dependence on key management.
Additional risks related to the Company and its subsidiaries are more fully discussed in the section entitled “Risk Factors” in the Company’s Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on March 28, 2025, and in the Company’s Form 10-Q filed with the SEC on August 4, 2025. Please also refer to the Company’s other filings with the SEC, all of which are available at www.sec.gov. In addition, any forward-looking statements represent the Company’s views only as of today and should not be relied upon as representing its views as of any subsequent date. The Company explicitly disclaims any obligation to update any forward-looking statements.
– “Digital Trade Masterclass” spotlights digital financing, e-bills of lading and retail supply chain management
The HKTDC continues to help SMEs seize digital trade opportunities by co-hosting with the ICC DSI a masterclass on technologies such as electronic bills of lading and blockchain. More than 200 SMEs took part.
Prof Frederick Ma, Chairman of the HKTDC, emphasised that Hong Kong is actively developing its digital trade ecosystem, with a focus on innovation, efficiency and international collaboration, to consolidate its competitive advantages. As digital trade becomes more common, the HKTDC will ensure Hong Kong businesses continue to thrive and enhance the city’s role as a leading supply chain hub.
Pamela Mar, Managing Director of ICC DSI, noted that by aligning its finance, trade and logistics sectors with global digital trade standards, Hong Kong can remain competitive and resilient on the world stage and is well-positioned to spearhead Asia’s digital-trade development.
Andy Lam, Deputy Secretary for Commerce and Economic Development of the HKSAR Government, said that the Government is making reference to the Model Law on Electronic Transferable Records and is considering legislative amendments to remove the legal hurdles in the digitalisation of trade documents. The target is to submit the relevant legislative proposal to the Legislative Council next year to help industry develop technical solutions based on their actual needs.
Digitalisation is reshaping the global economy, and companies must embrace digital transformation to capitalise on new opportunities. The 2025-26 Budget announced that the Hong Kong Special Administrative Region (HKSAR) Government would make reference to the Model Law on Electronic Transferable Records (MLETR) advocated by the United Nations Commission on International Trade Law (UNCITRAL) and consider legislative amendments to facilitate digitalisation of trade documents. The legislative proposal will be submitted to the Legislative Council next year. The MLETR is a global standard advocated by the UNCITRAL to provide a legal framework for electronic trade documents. Aligning local legislation with standards of the MLETR is a major endeavour in promoting trade digitalisation. In line with these efforts, the Hong Kong Trade Development Council (HKTDC) and the International Chamber of Commerce Digital Standards Initiative (ICC DSI) co-hosted the “Digital Trade Masterclass” at the Hong Kong Convention and Exhibition Centre to examine the MLETR’s potential impact on Hong Kong’s cross-border trade. Industry experts shared practical insights on digital transformation, helping equip businesses with the information they need to enhance their high value-added service capabilities. More than 200 SMEs participated in the event.
As an international financial and trading centre and a leading re-export hub, Hong Kong is able to capitalise on its unique advantages to reinforce connectivity, serving as a bridge linking the mainland and global markets. It provides high-standard professional services, robust financial infrastructure and an innovative environment for international trade. The HKTDC works closely with the HKSAR Government to highlight the city’s strength in delivering high value-added services across the trade supply chain.
Speaking at the event, Prof Frederick Ma, Chairman of the HKTDC, said that with the changing trade landscape, there was no better time to reinforce Hong Kong’s competitive advantages. “Hong Kong is actively developing its digital trade ecosystem, with a focus on innovation, efficiency and international collaboration, to consolidate its competitive advantages. As digital trade becomes more common, we are committed to making sure Hong Kong businesses continue to thrive. It is also a great opportunity to reinforce our city’s role as a leading supply chain hub. The HKTDC is dedicated to helping businesses leverage innovative technologies to equip businesses to be future-ready. Our Asian Logistics, Maritime and Aviation Conference (ALMAC) examines trends in global trade and supply chains, innovation and digitalisation, while our support programmes, including Transformation Sandbox, help enterprises scale up their capabilities in key areas, including digital transformation and supply chain solutions, to empower SMEs and start-ups to benefit from digital trade.”
Pamela Mar, Managing Director of the ICC DSI, believes Hong Kong, as an international trade and logistics hub already aligned with global standards, will lead Asia’s future digital trade development by remaining competitive and resilient amid a shifting global landscape. “Finance, trade and logistics make up over 45 % of Hong Kong’s economy, so accelerating digitalisation in these sectors will have a positive economy-wide impact.”, said Pamela Mar. “Hong Kong is well-positioned to become a leader in this space by aligning global standards and building on its strength as a trusted hub. The adoption of MLETR is a vital step, providing legal certainty for electronic documents like bills of lading, while streamlining processes and enhancing traceability. But legal reform is only the beginning — even greater gains lie in the private sector stepping up its digital transformation, which can be enhanced by Web3 technologies.”
Andy Lam, Deputy Secretary for Commerce and Economic Development of the HKSAR Government, said, “The HKSAR Government is committed to fostering an efficient business environment and maintaining the international competitiveness of Hong Kong. Facilitating the digitalisation of trade documents is part of this strategy. We anticipate that the industry would actively provide feedback and allow the Government to formulate a legal framework that is in line with the needs of the industry, on which basis the industry may propose different technical solutions. On the other hand, the Government is also pressing ahead with Phase 3 of the Trade Single Window, which will not only facilitate the industry in their submission of business-to-government trade documents such as import and export declarations, but will also connect with the Hong Kong Monetary Authority (HKMA)’s Commercial Data Interchange (CDI) to facilitate banks in accessing relevant data to process trade financing.”
Industry experts discuss challenges in trade digital transformation Accelerating digital transformation across every link of the supply chain introduces unique challenges. At the Masterclass, the conference brought together specialists in digital trade finance, electronic bills of lading, digital freight and logistics, and digital retail supply chain management to share their practical experience and insights working on digital transformation.
Kenise Sin, Senior Data Analyst in the Financial Infrastructure Department at the HKMA, explained: “SMEs’ access to trade finance has long been hindered by different pain points in the process. For instance, the heavy reliance on paper-based documents has led to inefficiencies and difficulties in tracking and verifying the transactions.” She added that HKMA aims to formulate a digitalisation roadmap for sea, road and air transportation cargo data by the end of this year, integrating cargo data sources across jurisdictions with the HKMA’s CDI, to enhance data sharing. In the coming two years, the HKMA will also work with the Airport Authority Hong Kong, the Transport and Logistics Bureau as well as pilot banks to leverage cargo data and CDI to improve digital trade finance.
Erik Kwok, Head of Technology and Operations at Air8 — which develops a supply chain finance platform for cross-border trade — echoed these concerns: “Many small to medium-sized exporters struggle to secure funding due to inadequate data for credit assessments, hindering their ability to compete globally. These obstacles are compounded by insufficient support for risk management strategies, leaving SMEs vulnerable in a rapidly evolving market.”
Another guest speaker, Candy Chan, Product Manager at IQAX, outlined how digitalising bills of lading can save both time and costs, boosting the efficiency of the entire trade ecosystem. She said many banks, freight forwarders, and customs systems still operate on fragmented digital platforms and lack interoperability. Blockchain, she argued, can bridge these silos: “Each trading partner has unique operational needs when adopting blockchain networks in digital platforms. In cross-border trade, trading and shipping documents are exchanged, and digitalised documents within a blockchain network can solve trust issues within and across networks, backed by MLETR.”
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus.
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– Three special offers invite residents and tourists to enjoy city’s cultural and leisure showcase
– A Hong Kong spotlight event in July and a feature of Hong Kong Summer Viva, the Hong Kong Book Fair opened today alongside the Sports and Leisure Expo and World of Snacks. More than 770 exhibitors are participating in the three events – With “Food Culture-Future Living” as the theme of the year, the Book Fair celebrates its 35th edition in 2025. To mark the occasion, three special offers have been introduced, including free entry for visitors born in 1990 to allow them to celebrate this milestone together – The Book Fair continues to feature the Eight Seminar Series, including a session where the assistant and close friends of the late Hong Kong food critic and writer Chua Lam will share anecdotes about his life – To echo the theme of the year, the World of Art & Culture presents “Book a Table ï½¥ Food for Thought”, an immersive exhibition where eight local and overseas artists collaborate with various consulates general in Hong Kong to explore global food culture through art – The FIBA 3×3 World Tour Hong Kong 2025 is held concurrently with the Sports and Leisure Expo on 19-20 July, while visitors can enjoy more than 1,300 treats at the World of Snacks
The 35th HKTDCHong Kong Book Fair, 8th HKTDCSports and Leisure Expo and 5th HKTDCWorld of Snacks opened today, running concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) for seven days (16 to 22 July). Organised by the Hong Kong Trade Development Council (HKTDC), the three events offer a one-stop experience encompassing literature, shopping, leisure and sports for residents and tourists alike. Cheuk Wing-hing, Acting Chief Secretary for Administration of the Hong Kong Special Administrative Region (HKSAR), gave a speech and proposed a toast at today’s opening reception, accompanied by Professor Frederick Ma, Chairman of the HKTDC.
The Hong Kong Book Fair marks Professor Ma’s first major HKTDC event since he assumed Chairmanship. “Since its inception in 1990, the Hong Kong Book Fair has, with the unwavering support of the industry and the public, evolved into one of Asia’s premier cultural events,” Prof Ma said. “It fosters a passion for reading and serves as a vital platform for cultural exchange between East and West,” he added. He further noted that this year’s Book Fair, held in conjunction with the Sports and Leisure Expo and World of Snacks, has garnered an enthusiastic response. Featuring over 770 exhibitors, the events collectively offer a vibrant, family-friendly summer experience that seamlessly blends literature, sports, lifestyle and gastronomy.
Three special offers celebrate Book Fair’s 35th edition To mark its 35th edition, the Book Fair has launched three special promotions. Visitors born in 1990, the year the Book Fair was first held, can enjoy free entry by presenting valid identification, while a limited-edition 35th-edition special package will be available, allowing five visitors to enter for the price of three tickets. In addition, visitors spending more than HK$500 at the Book Fair will have the opportunity to receive a limited-edition commemorative tote bag and a special gift.
As a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva promotion in July, this year’s Book Fair has “Food Cultureï½¥Future Living” as its theme of the year. The event features more than 620 cultural activities, both inside and outside the venue, inviting prominent authors from the culinary literature realm to explore themes of cultural identity, lifestyle philosophy and food innovation through writing.
Seminar Series gathers writers from around the world to foster cultural exchange The Book Fair continues to feature the Eight Seminar Series, covering a diverse range of topics, including Personal Development andSpiritual Growth, World of Knowledge, Theme of the Year, English and International Reading, Children and Youth Reading, Hong Kong Cultural and Historical, Lifestyle, and Renowned Writers, co-organised with Ming Pao and Yazhou Zhoukan.
The Personal Development and Spiritual Growth series features a seminar celebrating the memory of renowned Hong Kong food critic and writer Chua Lam, with his assistant Yeung Ngo and close friend, well-known stylist Tina Liu, sharing stories about his life. Other distinguished speakers include former HKTDC Chairman Jack So, who will share his new book with the Chinese title As part of the World of Knowledge seminar series, Ronnie C. Chan, Honorary Chair of Hang Lung Properties and Chairman of the China Heritage Fund, will share the journey of restoring the Jianfu Palace Garden in the Forbidden City, drawing insights from the newly published book in Traditional Chinese, The Palace of Established Happiness: Restoring a Garden in the Forbidden City.
Highlights of the Theme of the Year seminars include renowned director and dietary therapy expert Yim Ho discussing anti-cancer nutrition (18 July); American commercial spaceship pilot Sian “Leo” Proctor on “Nourishing the Future – in Space and on Earth” (19 July); and a conversation between Andrew Chui, the fifth-generation heir of Tai Ping Koon Restaurant, and food reviewer and author Benny Li (20 July).
The English and International Reading series features Akutagawa Prize winner Rie Kudan from Japan. With 5% of her book Tokyo Sympathy Tower generated by ChatGPT, she will discuss writing in the age of artificial intelligence (17 July). Emerging Korean novelist Cheon Seon-ran will share her creative journey (18 July); and 16-year-old Vietnamese English-language author Nguyen Hanh Phuong (aka Rosy Black) will share her story of writing during her school years, with parents invited to bring their children to participate (20 July). For more details on the seminars and the speaker lineup, visit https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.
Sponsored by the Cultural and Creative Industries Development Agency of the Government of the HKSAR, the World of Art & Culture echoes the theme of the year by holding the exhibition titled “Book a Table ï½¥ Food for Thought”, a collaboration between eight local and overseas artists and the consulates general of various countries in Hong Kong that uses food as a bridge to connect cultures and offers visitors a chance to explore the world through the dining table. The exhibition presents eight themed tables guiding visitors through stories of life and culture told through the dining table and covering topics such as food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music and art. Additionally, interactive installations on site recommend curated books and exhibits to visitors.
New zones break cultural boundaries Two new zones are introduced at the Book Fair this year. The Cultural and Creative Products Zone showcases cultural and creative products from the museums of the Leisure and Cultural Services Department along with interactive experiences related to Hong Kong’s intangible cultural heritage. The Cultural Affairs Bureau of Macao also joins the zone with its signature “Craft Market” while Hong Kong exhibitor Tsi Ku Chai showcases creative pieces inspired by the Palace Museum in Beijing. The Hong Kong Tech Showcase area, meanwhile, presents innovative technology products in various fields including edtech, healthtech, sportstech, foodtech and more.
Sports and Leisure Expo encourages wider participation as National Games arrive This year sees the staging of the 15th National Games, the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games, with several events taking place in Hong Kong. In response to the National Games and to promote wider sports participation, the Sports and Leisure Expo has set up an exhibition area where participants can take photos with games mascots Xiyangyang and Lerongrong. They can also learn more about the competitive events hosted in Hong Kong as well as the mass participation events, immersing themselves in the vibrant atmosphere of the games. The Hong Kong Sports Institute (Booth: 5C-B02) has set up a “Giant Cheering Net” where people can leave encouraging messages for all Hong Kong athletes, including those competing in the National Games. In addition, cyclist Leung Ka-yu, who has represented Hong Kong in the Asian Games and National Games, and freestyle rope skipper Ho Chu-ting, who was crowned men’s champion at the World Rope Skipping Championships, will share their journeys and experiences during the Star Athlete Sharing Session.
In collaboration with organiser M1 Group Limited, the FIBA 3×3 World Tour Hong Kong 2025 basketball tournament will be hosted indoors at the HKCEC for the first time. Matches will take place on Saturday and Sunday (19-20 July) in Hall 5E, featuring 16 of the world’s top teams, including four elite squads competing for the championship. Visitors can not only enjoy access to the Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks with a single ticket, but they can also visit the 3×3 Village to experience the atmosphere of a world-class event. Additionally, they can engage in various sports games and explore the Sports Industry Showcase Area. This initiative aims to create a multifaceted experience that promotes cultural, sports and tourism development while providing a one-stop shopping, leisure and sports experience for locals and tourists alike.
The Hong Kong Playground Association (Booth: 5C-D02 & 5C-E02) is once again participating at the Sports and Leisure Expo, introducing a new sports experience area that offers participants the chance to engage in both traditional and emerging sports. Activities will include pickleball, freestyle rope skipping and running on 16-17 July; street fitness on 18-19 July; HADO AR dodgeball on 20-21 July; and drone soccer on 22 July. The latter is one of the mass participation events at the National Games. This year’s Sports and Leisure Expo also features a brand-new Travel Zone, showcasing the ever-popular Japan Pavilion, co-organised by the Consulate-General of Japan in Hong Kong and 17 participating Japanese prefectures and cities. The zone also includes pavilions from Taiwan and Thailand as well as a variety of uniquely Hong Kong attractions.
World of Snacks features international delicacies and more! The World of Snacks is divided into six zones – Travel Delights, Chocolate and Sweet Factory, Oldie Snacks, Yummy & Healthy, Party Time and Snack Bar – and brings together over 1,300 creative and international snacks that offer everything from nostalgic flavours to festive party treats to satisfy every craving. A highlight this year is Heartwarming (Booth: 5B-A21), whose stone-ground black sesame products were endorsed with the Michelin Guide’s Bib Gourmand 2025. Signature offerings include black sesame ice cream, black sesame paste and sesame balls. Meanwhile, Krisca, in collaboration with Kwan Hong Bakery and LY Bakery, has launched a new range of pistachio snacks (Booth: 5B-A11). World of Snacks is also hosting a series of snack-related activities for visitors, including a Junior Mixologist Workshop (non-alcoholic version), to cater to the diverse interests of visitors.
This year’s Hong Kong Book Fair again offers a morning admission tickets promotion. Visitors entering before noon can enjoy a discounted ticket price of HK$10. In addition, the special re-entry promotion allows eligible ticket holders to re-enter the venue during two designated time slots. All ticketing can be found below.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Media enquiries Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks Yuan Tung Financial Relations: Agnes Yiu Tel: (852) 3428 5690 Email: ayiu@yuantung.com.hk Salina Cheng Tel: (852) 3428 2362 Email: salcheng@yuantung.com.hk
Hong Kong Sports and Leisure Expo, World of Snacks HKTDC’s Communications & Public Affairs Department: Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.org Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org
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Introduction: Accelerating progress in virtual asset management business in games and global expansion layout.
Recently, Spruce Technology HK Limited, a wholly-owned subsidiary of Kingnet, was officially granted Type 4 (advising on securities) and Type 9 (asset management) licenses by the Securities and Futures Commission (SFC) in Hong Kong.
A previous similar event that attracted widespread attention in Chinese mainland occurred in December last year, when Zhang Yiming, co-founder of ByteDance, acquired a Hong Kong Type 9 license through a subsidiary “Cool River Venture HK Limited”.
Geographically, Hong Kong is expediting the process to become a global Web3.0 hub. For Kingnet, which is in an accelerated phase of gaming business globalization while aggressively deploying cutting-edge sectors such as metaverse and Web3.0, these two licenses will serve as pivotal fulcrum for its ecological upgrading: the company can not only attract more international partners to jointly develop AI-driven game development tools and PUGC platforms, but also carry out virtual asset generation in games, trading, and asset management businesses in full regulatory compliance, thereby bridging the “creativity-assets-finance” loop to build a trustable global digital economic ecosystem.
License Is Not the Destination Forge A More Imaginative “Virtual Asset Manager In Games”
Kingnet has long been actively exploring the deep integration of cutting-edge technologies and capital operations in emerging fields such as Web3.0 and metaverse. As early as 2023, Kingnet disclosed that it could support product integration with Web3.0 from a technical framework perspective, and would maintain sustained attention to the evolution of Web3.0 technologies.
Additionally, Kingnet has proactively established a digital asset platform called “KINGNET CHAIN”, dedicated to aggregating diverse creators and gaming brands through blockchain technology in conjunction with Web3.0, metaverse and artificial intelligence to construct a digital art marketing system, establish digital brand IDs, and create a rich and diversified metaverse content ecosystem. Up to now, “KINGNET CHAIN” has released multiple original IPs and brand collaboration digital artworks. By employing a sales model that integrates “digital assets with real economy”, it promotes a deep convergence between digital economy and real economy.
On the opening day of the 2024 Paris Olympics, the Olympic-themed digital assets series featuring Kingnet’s mascot “K Xiao Huang” was exclusively launched in limited quantities on the “KINGNET CHAIN”, with the customized interactive digital asset mini-game “Olympic ‘Huang’ Family Supporters” simultaneously released. Users can earn exclusive and unique digital asset rewards through gameplay participation, and these digital assets will be intrinsically linked to platform privileges to pioneer a new pathway for the mass adoption and application of the digital assets.
According to market data, “KINGNET CHAIN” has reached a milestone of nearly 200,000 identity-authenticated registered users. In the future, it can assist global market-oriented manufacturers in achieving overseas game digital asset distribution, form a dual-track model of “domestic regulatory-compliant distribution + multi-chain overseas circulation”, and provide a one-stop solution spanning from technical infrastructure to trading scenarios for globalization of gaming assets.
Prior to Kingnet’s entry, representative overseas gaming companies had already validated the feasibility of this approach by obtaining financial licenses for layout of the virtual asset management business: Hong Kong’s Web3 frontrunner Animoca Brands constructed a full-chain management system encompassing metaverse asset distribution and trading by acquiring relevant compliance qualifications. Mythical Games, founded by the former Activision Blizzard core team, has also established itself as a benchmark in the field of blockchain gaming for establishing closed-loop virtual asset value circulation through licensed compliance by implementing secure player asset ownership and trading leveraging the “invisible blockchain technology” under a compliant framework in flagship titles like Blankos Block Party.
With the acquisition of Type 4 and Type 9 licenses, Kingnet may further broaden its business boundaries in relevant fields such as virtual social interaction and blockchain gaming. By generating assets through gaming behaviors and activating assets via financial licenses, the company is forming a closed-loop ecosystem, thereby evolving into a “More Imaginative Kingnet”.
Based on Existing Overseas Layout Experience Build an Open and Credible Global PUGC Platform
From another perspective, Kingnet’s globalization strategy had demonstrated tangible results even prior to acquiring SFC Type 4 and Type 9 licenses in Hong Kong.
From the product side, the company has proactively seized overseas market opportunities, proactively deployed global distribution, targeted the global market, established in-depth partnerships with numerous overseas channels, and achieved remarkable results in overseas market expansion. It is understood that newly launched games in 2025, including MU Immortal, Party Beasts, etc., have topped overseas gaming charts immediately upon release, demonstrating formidable growth potential.
The sequential launch of multiple new products is expected to further improve Kingnet’s product matrix and gradually form differentiated competitiveness, thereby further expanding its market share and driving tiered user base growth. As reflected in its performance, Kingnet’s overseas revenue reached RMB 375 million in 2024, achieving a year-on-year growth of up to 221.48%.
To support these ambitions, Kingnet has launched Kingnet AI , an AI-Web3 game collaboration platform developed by SmileCobra Studio , a Singapore-based Web3 gaming studio and Kingnet’s exclusive strategic partner. Kingnet AI features a visual, no-code AI creation engine that allows developers and creators to build blockchain-based games from scratch, automate content generation, and deploy multi-chain assets seamlessly. Kingnet AI has already established strategic partnerships with TON, Solana,BNB Chain, and Alibaba Cloud.
Combined with a series of actions of the company in game globalization, proprietary AI-powered development platform, etc., it can be speculated that the company will or may also create an AI-powered end-to-end game development toolkit and a PUGC player user platform overseas. The overseas user platform will target player communities by delivering AI-powered gaming products with diversified gameplay mechanics and innovative contents. With dual SFC financial licenses, the platform provides virtual economy systems where overseas developers can autonomously generate in-game tokens through the platform’s system or games on the platform to assist game developers in refining the economic systems.
From this perspective, Kingnet is hopeful to build a truly open and credible global PUGC platform and empower innovations in digital contents and economic systems based on its experience accumulated in overseas game operation & distribution over the past period and a deeper understanding of Web3.0 innovation models in overseas markets.
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