Trintech, a leading global provider of integrated Record to Report software solutions for the Office of Finance, today announced its automated financial close solution is integrated with Microsoft Dynamics 365 Finance. The integrated solution is now available in Microsoft AppSource to provide greater control and insight for Dynamics 365 Finance customers.
“With Adra’s unified and seamless integration with Microsoft Dynamics 365, finance and accounting departments can automate key parts of their financial close process that would otherwise require human intervention,” said Darren Heffernan, President, Mid-Market at Trintech.
“This integration combines the power of Microsoft Dynamics 365 Finance with the most comprehensive financial close solution for organizations into one seamless experience that will increase the efficiency and accuracy while simultaneously reduce the cost and risk across your financial close process.”
Just a few of the many benefits finance & accounting departments will gain include:
Visibility across all tasks in the financial close process
Control and automation of reconciliations
Shortened close cycle through efficiency gains
Automated notifications of balance changes throughout the close
Reduction in write-offs
“Trintech’s Adra Suite helps maximize the value of a company’s investment in Microsoft Dynamics 365 Finance by delivering greater insights while mitigating risk, reducing errors and improving your overall financial close process,” said George Glantschnig, General Manager, Dynamics 365 Finance, Globalization, Project Operations, Human Resources at Microsoft.
Currently deployed by over 1,800 companies across the globe, the Adra Suite provides cloud-based, financial close and reconciliation solutions for companies looking to quickly increase the efficiency, control and visibility for all key areas of the financial close process including: balance sheet reconciliations (Adra Balancer), transaction matching (Adra Matcher), financial task management and controls (Adra Task Manager), and reporting (Adra Analytics).
Trintech Inc., a pioneer of Financial Corporate Performance Management (FCPM) software, combines unmatched technical and financial expertise to create innovative, cloud-based software solutions that deliver world-class financial operations and insights. From high volume transaction matching and streamlining daily operational reconciliations, to automating and managing balance sheet reconciliations, intercompany accounting, journal entries, disclosure reporting and bank fee analysis, to governance, risk and compliance – Trintech’s portfolio of financial solutions, including Cadency(R) Platform, Adra(R) Suite, and targeted tools, ReconNET(TM), T-Recs(R), and UPCS(R), help manage all aspects of the financial close process. Over 3,500 clients worldwide – including the majority of the Fortune 100 – rely on the company’s cloud-based software to continuously improve the efficiency, reliability, and strategic insights of their financial operations.
Headquartered in Dallas, Texas, Trintech has offices located across the United States, United Kingdom, Australia, Singapore, France, Germany, Ireland, the Netherlands and the Nordics, as well as strategic partners in South Africa, Latin America and the Asia Pacific. To learn more about Trintech, visit www.trintech.com or connect with us on LinkedIn, Facebook and Twitter.
Chinese investment bank China Securities initiates coverage on YEAHKA LIMITED (9923) with a BUY rating.
In the initiation research report headlined “A Technology-enabled, Industry-leading Mobile Payment Company”, China Securities equity research analyst Ran Zhao is bullish on Yeahka’s addressable market, recognizing the Company’s core competitiveness as “product + channel + ecosystem”.
Key takeaways from the research report include:
Competitive landscape: Market concentration likely to increase – UnionPay, Lakala and Yeahka are the leading players among third-party non-financial payment service providers. While Yeahka is slightly behind the two peers in terms of transaction volume, it has a larger number of transaction counts. China Securities’ research estimates the market share of these three leading players in China is no more than 30%.
Entry barriers: Limited number of payment licenses – There are only 31 non-financial payment service providers with national payment licenses in China up to date, of which 16 own a mobile payment license. It is expected that the PBOC will not issue additional payment licenses with ongoing heightened regulatory scrutiny.
Industry outlook: RMB 10 billion+ market ahead – Increasing penetration of integrated QR code payments could boost one-stop mobile payment services. According to statistics from iResearch and other third-party sources, integrated QR code payment transactions currently accounted for approximately 30% of offline QR code payment transactions, with an average annual transaction volume of more than RMB 200 trillion. Assuming an average payment take rate is 1.5%o, and the market penetration increases 10%, the incremental market size will be RMB 30 billion. – Yeahka’s technology-enabled business will benefit from the increasing penetration of SaaS. According to China Securities’ conservative estimates, assuming 50% of the 60 million Chinese merchants nationwide purchased SaaS products or services at an annual subscription rate of RMB 1,000, the market size will be RMB 30 billion.
Core competitiveness: product + channel + ecosystem – Product: as an independent third-party service provider, Yeahka offers SaaS products to help merchants connect with diversified payment, marketing and financial platforms, giving alternative option rather than having to pick between two internet giants. – Disctribuiton channel: Yeahka’s distribution network spans 8000 partners and more than 300 cities in China. Its payment services served around 4.7 million merchant customers and 491.9 million consumers as of June 30, 2020. – Ecosystem: Yeahka’s SaaS products developed for merchants include a suite of one-stop payment services, shop operation services and marketing services. The number of technology-enabled service customers reached 585,000 in the first half of 2020.
CICC initiates coverage on Yeahka Limited (9923), a leading payment-based technology platform in China, with an “outperform” rating and a target price of HK$98.20. CICC is upbeat on Yeahka’s dual-growth-driver (payment + value-added services) business model and the growth potential of the Company’s QR code payment and marketing services.
Key takeaways from the report include:
Core payment services: Yeahka concentrates on offering integrated QR code payment services for small and micro merchants: 1) QR code payment: CICC expects Yeahka to achieve rapid growth in the next 5 years; 2) QR code payment services feature high-frequency and wide consumer base; 3) Yeahka’s high revenue-sharing ratio for sales agents and its strategy that targets small and micro merchants will drive rapid growth in merchant volume.
Value-added businesses: Huge room for commercialization based on its “data + scenario + traffic” business model: 1) Marketing services: CICC expects high-frequency transactions (QR code payment) and dual expansion drivers (proprietary R&D + M&A) to be the key drivers for Yeahka’s revenue and profit growth; 2) Merchant SaaS products empower small and micro merchants to improve customer stickiness. CICC sees monetization potential in the long run; 3) Yeahka’s fintech services business is expected to achieve mild growth in the short-to-mid run.
Strong internet background enables Yeahka to provide targeted services; increasing R&D investment is expected to accelerate product upgrades: 1) Yeahka’s management team possesses extensive experience in the internet sector 2) Yeahka has a solid shareholder base, which includes internet giant Tencent; 2) Its strong R&D team is expected to boost product upgrades.
Today, AppsFlyer, the global attribution and marketing analytics leader, appoints Sanjay Trisal as General Manager of INSEA/ANZ (India, Southeast Asia, Australia, New Zealand). Prior to this promotion, Sanjay was AppsFlyer India’s country manager for almost 6 years, and has grown AppsFlyer’s presence in India across all verticals and domains. During the shift to Work From Home in early 2020, Sanjay has set up a successful strategy that ensured productivity results soared, and backend processes remained intact for the team in India.
In this newly created role, Sanjay will be responsible for AppsFlyer’s regional growth over multiple markets across India, Southeast Asia, and Australia and New Zealand, and improve cross-border collaboration and ensure smoother efficiencies across teams. Based out of India for the time being, Sanjay will also oversee, plan, and coordinate operational strategies in INSEA/ANZ. With AppsFlyer having expanded into Australia and New Zealand in November 2020, Sanjay will also play a critical role in strengthening AppsFlyer’s commitment to the ANZ region.
Sanjay Trisal, General Manager, AppsFlyer INSEA/ANZ, says: “Going forward, regional collaboration will continue to be the key to our success, and I am excited to be in a position to work across core markets to drive business objectives and grow to meet the demands of the region alongside a high-performing team. AppsFlyer’s solutions help marketers to work smarter and fuel data-driven initiatives in a market that is constantly evolving. I look forward to tapping into the numerous opportunities INSEA/ANZ offers.”
The INSEA/ANZ regions have shown great potential in the mobile attribution industry and provides many opportunities for mobile marketers to maximise results. According to an eConomy report, the Southeast Asian internet economy has grown by 33% each year since 2015, showcasing the immense opportunities in the region. Similarly, the Australia and New Zealand industry is becoming a hub for mobile app development in the region with apps like Canva being a global phenomenon.
AppsFlyer’s 2020 growth has been exponential, reporting over USD200 million in Annual Recurring Revenue (ARR), as well as a late-stage extension of its existing USD210 million series D round. AppsFlyer now has over 1,000 employees, spread across 19 offices globally.
Sanjay brings over 20 plus years of strong sales, new business development, and management experience in the IT, High Tech and Consulting sectors. Before joining AppsFlyer in 2015, Sanjay spent almost 3 years at InMobi, a multinational technology company that specializes in mobile advertising and mobile marketing and was responsible for expanding the LATAM market.
“We are very pleased that Sanjay is taking on a broader role at AppsFlyer. We have been growing exponentially over the last year, opening our latest APAC office in Sydney at the end of 2020, and with Sanjay’s remarkable talents aim to bring cohesive collaboration across our core markets. Sanjay’s notable accomplishments in India make him a perfect fit for this new role and we have full confidence that he will play a critical role in spearheading a successful collaboration between regions,” stated, Ronen Mense, President & Managing Director, AppsFlyer, APAC.
About AppsFlyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com
With a special focus on the Asian market, the third global edition of the World CX Summit is set to take place virtually on 11 March 2021.
The increasing adoption of IoT-based devices and sensors as well as AI-driven predictive and advanced analytics tools to offer personalized services to both B2B and B2C consumers is one of the major factors contributing to the growth of CX in the regional market.
The wide presence of call centers, the burgeoning trend of social media, and rising emphasis on CEM and customer satisfaction are contributing to the growth of the market in Asia.
Additionally, B2B consumers’ growing preference for quality products that add value to their business, growing expectations for services based on outcome and customer journey and demand for tangible results to drive the growth of the business are some of the factors driving the adoption of customer experience management solutions in Asia.
“Customer experience is becoming increasingly important for business success as companies in APAC embrace digitalization at an incredible speed this year in response to the dramatic shifts to a trend of work from home rising due to the pandemic,” stated Mithun Shetty – CEO, Trescon.
Keeping this in mind World CX Summit – Asia will convene stakeholders of the CX ecosystem in Asia including top CX leaders and experts, to focus on topics such as Overcoming Business Challenges & pain points around CX in the “new normal”, Leveraging Voice of the Customer (VoC) to drive NPS, Harnessing Big Data & Analytics for enhancing the customer experience; CX & social media and much more.
The summit will feature a ground-breaking collaboration of experts such as Nate Brown, Chief Experience Officer/ Co-Founder of CX Accelerator Officium Labs; Michelle Huff, Chief Marketing Officer, UserTesting; Matt Coulson, Regional VP, Value Consulting OutSystems, APAC; Winnie Talosig Rebancos, IT Director, Coca-Cola Beverages; Richard Jones, VP & GM APAC, Dataiku; Biren Balakrishnan, Sales Engineering Manager, Sitecore; Christophe Bacon, Founding and Managing Partner, OmniStrada; Ganesh Raj, Director, Strategic Alliances, Freshworks Inc APAC; Harish Agarwal, Head of CX Solutions Strategy, SEA, Qualtrics, Riva UY Lead Solution Architect, OutSystems; to name a few.
The summit will be hosted on the virtual events platform Vmeets to help participants network and conduct business in an interactive and immersive virtual environment. Participants can also engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.
World CX Summit – Asia is officially sponsored by Platinum Sponsor – User Testing, Tech Data & Dataiku; Gold Sponsor – OutSystems, Freshworks; Sitecore and Alida; Silver Sponsor – Qualtrics; Bronze Sponsor Yellow Messenger, Vernacular.ai and Qiscus.
About World CX Summit
World CX Summit Asia aims to bring CX leaders and Marketers together to discuss how the latest technologies and customer insights can be combined to change CX as we know it. The summit will host a combination of insightful sessions, case studies, panel discussions, and workshops sure to deliver actionable insights that attendees can apply to their Customer Experience strategies.
The inaugural edition of World CX Summit Jakarta that took place virtually last year has placed this summit in a league of its own; majorly due to the vast array of global experts in CX, investors, MarTech leaders and cloud entrepreneurs it managed to gather.
Taking place on 10 March 2021, the Indian edition of World CX Summit will feature keynotes from thought-leaders, industry experts, private networking sessions, secure audio-visual meetings, private meetings and more from thought leaders from India and abroad.
Customer experience (CX) has become the driving force for business and revenue growth today. Customers today expect an excellent brand experience regardless of the channel used. Any business with unique customer service across all channels of communication can significantly improve brand loyalty, customer satisfaction, traffic, sales, and ultimately, business revenue.
As the government’s Covid-19 restrictions ease, Indian consumers are resuming economic activities albeit with caution. The introduction of the government’s Digital India initiative hand in hand with the increasing internet penetration over recent years, have resulted in the country’s digital population amounting to approximately 688 million active users. The vast majority of Indian consumers have tried new shopping behaviours and digital habits during the crisis and report a high intent to continue.
“Customers today are far more aware than ever and it’s highly unlikely that they will hold brands for things they cannot control, but the brand needs to make customers understand expectations. One has to focus on what the pain points are and try to bring a correction there,” said Mithun Shetty, CEO of Trescon.
The summit will be hosted on the virtual events platform Vmeets to help participants network and conduct business in an interactive and immersive virtual environment. Participants can also engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.
A ground-breaking collaboration of experts:
Eager to keep the momentum from its previous edition, World CX Summit will feature prominent experts such as Anand Tuli – Head of Customer Experience & Data Analytics, Vedantu; K. B. Nagaraju – Chief Customer Experience Officer, Bigbasket; Dhruba Roy Chowdhury – Head of Global Command Centre and APAC Support Operations, Uber; Vaishali Thakkar – Chief Customer Experience & Service Delivery, Praxis Home Retail Ltd. (Future Group – HomeTown); Shivangi Kamath – Head Quality Assurance and Process Improvement- Process Excellence Group, Tata AIG General Insurance; Saumil Mehta – Director & Country Manager, The Kraft Heinz Company and Sharatee Ghosh – Sr. Executive Vice President – Customer Experience Center & Virtual Relationship, Kotak Mahindra Bank to name a few.
World CX Summit – India will cover current topics including Digital Transformation with Customer-First Thinking, Customer Data: Designing for Transparency & Trust, CX Strategies for a Touchless World, Adopting Digital Omnichannel, Future of Chatbots & Virtual Assistants and much more.
World CX Summit – India is officially sponsored by Silver Sponsor – Freshworks; Bronze Sponsor – Teleperformance and Eastvantage; Associate Sponsor – Site24x7
To register your interest to attend WCX – India, visit World CX Summit – India (bit.ly/3br06wI)
About World CX Summit:
World CX Summit Asia aims to bring CX leaders and Marketers together to discuss how the latest technologies and customer insights can be combined to change CX as we know it. The summit will host a combination of insightful sessions, case studies, panel discussions, and workshops sure to deliver actionable insights that attendees can apply to their Customer Experience strategies. For more information visit: https://india.worldcxsummit.com/
For further details about the announcement, please contact: Karthik A Marketing Lead Trescon marketing@tresconglobal.com
Digital Week is back! Join W.Media this April 20-22 as we explore the Cloud and Datacenter ecosystems of Korea, Japan, Mainland China, Hong Kong, and Taiwan.
Our Digital Week virtual conference series is returning to cover 5 new markets! We’re bringing you hours of new content from International IT experts, discussing everything from datacenter deployment to cloud security to digital transformation across the Northeast Asia region.
Want to know more? Join today to start connecting with 2500+ industry peers and access exclusive pre-show content. Digital Week is your community hub for: – Interactive industry chat rooms – Live speaker Q&A sessions – 1-on-1 video calls between attendees – Conference-wide prizes and competitions
W.Media is a global B2B technology marketing agency specialising in PR, Media, and Events. It is the anchor of the cloud, datacenter and cybersecurity communities in Asia Pacific, combining market knowledge and network to uplift brands via targeted communication. W.Media educates both industry stakeholders and the public on the latest developments in these industries through personalized engagement with the marketplace.
From its founding in 2018, W.Media began organising Cloud & Datacenter Conventions throughout the APAC region, in countries such as Vietnam, Malaysia, Indonesia, Thailand, Singapore and South Korea. In 2020, W.Media complemented its in-person events offerings by launching a series of webinars to connect top industry professionals in the three pillars driving tech today: Cloud, Cybersecurity, and Datacenters.
Beyond events, W.Media works closely with its clients to curate effective content marketing, editorial coverage, and digital advertising campaigns. This expertise and expansive regional network make W.Media a key player in Asia’s Cloud and Datacenter market.
About Digital Week (Northeast Asia)
Digital Week is back! Now is your time to explore new markets and network with an even wider range of industry peers.
With cloud migration and storage demands at an all-time high, it’s essential to stay up to date on the market’s latest developments and technologies. So, our W.Media team has created a space for IT professionals to come together and share their insights while reaching an even broader, digitized network: Digital Week.
Our Digital Weeks combine the informational expertise of a leading webinar series with the personal touch of in-person conferences and exhibitions. This three-day virtual event brings together experts from the Cloud, Data Center, and Cybersecurity industries to share both regional overviews and local observations, as well as enables you speak directly to potential clients or future business partners one-on-one!
Digital Week North Asia will focus on explosive growth in cloud and datacenter technologies across Japan, Korea, Mainland China, Taiwan, and Hong Kong. These markets have long been leaders in technology for not just Asia but the rest of the world. While some of Asia’s emerging economies like Indonesia and Thailand are making great strides in the cloud market, corporations still prefer mature economies in North Asia that can provide them with a strong power network and more reliable uptime. Because multiple deep-sea cables between the USA and Asia pass through these countries, the island also provides a geographic advantage to the American tech giants.
Reports stability and progress in overall performance with continuous growth in profit
Profit attributable to equity shareholders reaches HK$1,023 million
Total dividends per share rises by 5.0% yoy to HK21.0 cents
(from left to right): Mr. Esmond LI, Chief Financial Officer, Mr. XIN Yue Jiang, Chairman and Mr. CAI Dawei, Chief Executive Officer
CITIC Telecom International Holdings Limited (HKG:1883), a leading international integrated telecommunications and information and communications technologies services provider in Asia, reported profit attributable to equity shareholders of HK$1,023 million for the year ended 31 December 2020, representing a year-on-year increase of 2.1%, or a 4.4% increase if the effect of investment property valuation is excluded.
The Group generated revenue from telecommunications services of HK$7,978 million, representing an approximate 7.9% growth over the corresponding period in the previous year. The Group’s total revenue amounted to HK$8,923 million. Basic earnings per share was up 1.5% year-on-year to HK27.9 cents.
The Board has recommended a final dividend of HK16.0 cents per share for 2020. Together with the 2020 interim dividend of HK5.0 cents per share, total dividends per share for 2020 amounted to HK21.0 cents, representing 5.0% growth over the corresponding period in the previous year.
Mr. XIN Yue Jiang, Chairman of CITIC Telecom, said, “The year 2020 has been undoubtedly marked by great challenges, during which the sudden outbreak of COVID-19 devastated economies across the globe, and its unprecedented impact has brought grave difficulties to business operations. Amidst the difficult situation and under the management’s leadership, our staff advanced qualitative corporate development in the persistent implementation of the new philosophy for development, while addressing the risks and challenges in a composed and robust manner. The Group was engaged in efforts to continuously improve its service quality and drive up scientific research and new product development, while protecting the health of all of its employees and maintaining the stable operation of our telecommunications network platform, as well as ensuring the uninterrupted provision of our services. The Group reported stability and progress in its overall operations with continuous growth in profit.”
The Group has maintained a healthy financial position and a strong cash flow. As at 31 December 2020, the Group recorded cash and bank deposits of approximately HK$1,519 million, which was sufficient to meet its financial obligations and contractual capital commitments in the coming 12 months.
Business Highlights Enterprise solutions enhanced its market development with better SD-WAN coverage. The Group’s enterprise solutions in Mainland China, Hong Kong, Macau and Southeast Asia has achieved sound development. Revenue from enterprise solutions rose by 4.5% year-on-year to HK$3,227 million. The Group continued to deploy PoPs around the world to expand the coverage of the network. The private networks services have expanded to around 150 PoPs in over 130 countries. The Group also continued to keep up with the market and technology development trends, enhanced the level of network intelligence, and expanded the service area with better SD-WAN (software-defined wide-area network) coverage. During the year, the Group’s global SD-WAN gateways have increased to 45.
Rising broadband users boosted revenue from internet business. The Group greatly developed the fibre broadband service in Macau, the number of broadband users grew by approximately 1.7% from the corresponding period in the previous year to over 196,200 users, resulting in an increase in revenue from fibre broadband services. Revenue from internet services amounted to HK$1,123 million for the year, representing a year-on-year increase of 5.4%. In addition, the construction of CITIC Telecom Tower Data Centre Phase III (B) progressed smoothly in 2020 and completion and commissioning are scheduled in June 2021.
Companhia de Telecomunicacoes de Macau, S.A.R.L. (“CTM”) completed construction of 5G networks in Macau that will contribute to Macau’s smart city development. The Group maintained its leading position in Macau with approximately 44.4% market share of Macau’s mobile market and around 45.8% market share in the 4G subscribers of Macau’s mobile market as at 31 December 2020. However, revenue from mobile services has fallen by 23.0% to HK$957 million compared to the previous year mainly as a result of various lockdown measures ordered by many governments in different countries around the world during the year and this has adversely impacted the Group’s revenue from roaming-related services. During the year, the Group overcame difficulties brought about by the pandemic with the use of united efforts and it advanced the construction of the 5G network which was in full swing. Preparation work for the deployment of the 5G SA network was completed at the end of 2020. The Group is working towards providing full coverage of Macau with the 5G SA network by June 2021 and will strive for the commercial launch as soon as possible.
Embark on business innovation, seize market opportunities, International telecommunications services grew rapidly. Revenue from international telecommunications services increased by 39.8% year-on-year to HK$2,481 million. The Group continued to seize new business market opportunities that came about from the increasing demand in corporate messaging based engagement with customers, revenue from messaging services increased by 86.6% to HK$1,258 million from last year. The Group closely followed market changes, consolidated the scale of its international voice services, and recorded revenue growth in voice services.
Development Strategies Looking ahead in 2021, the world’s economy will continue to be subjected to the adverse impacts of the epidemic and other developments. Prospects for economic recovery are less than certain, and this will exert certain pressure on the Group’s business development. However, the development and application from a global perspective of information technologies relating to the internet, Internet of Things, 5G, Artificial Intelligence, Cloud Computing, Big Data and others, will continue dominating the scene and offering abundant business opportunities. Pivoting to the latest trends, the Group will enhance technological innovations and new product R&D to advance business development.
The Group will continue to pivot towards the mobile services business and the internet business as the main direction of its development as it seeks further growth in the scale and revenue contribution of the mobile services business, further increase its market share of enterprise services, as well as further consolidate the leading position of its products. Robust measures will be adopted in a bid to sustain the stable development of its current businesses, while its international services will undergo strategic transformation into mobile and internet-based operations to cement its position in the mobile market and further enhance our development standards as an integrated internet-based telecommunications enterprise.
CTM will facilitate its 5G network construction and business development as it anticipates for 5G commercial launch in 2021. The Group will continue to actively participate in Macau’s development as a smart city, as it strives to become a prime operator in a smart city and to ensure the provision of superior experience in integrated information services to customers.
The Group will continue to organise construction work with meticulous care as it proceeds to complete CITIC Telecom Tower Data Centre Phase III (B) in a move to bolster the Group’s data centre business. It will also plan for the development of other floors in the building as it closely tracks market demands.
In the meantime, the Group will seize the major opportunity for development presented by China’s new macro-economic landscape of enhanced internal circulation and dual domestic and international circulation, with a special focus on driving cooperation with advanced technology partners and carrier partners to provide information and communication technology (ICT) services to foreign companies looking to establish their presence in China, especially members of the Global 500, offering assistance in their digital transformation.
The Group will execute plans for the development of the Southeast Asian Company, which include stronger efforts in brand building and the expansion of service categories and business scope, as it strives to develop itself into a one-stop ICT service provider in Southeast Asia to generate a new driving force for the Group’s business growth. With the official signing of the Regional Comprehensive Economic Partnership (RCEP) of Southeast Asia, the region is expected to attract further investments from multinational corporations and global pioneers in technology, presenting new opportunities and driving force for our business growth.
Mr. CAI Dawei, Chief Executive Officer of CITIC Telecom, said, “In 2021, the Group will continue driving scientific and technological innovation, and promote the internet-oriented, intelligent and digital transformation of enterprises, persist in its development strategy of expansion and coverage of the international market from its foundation in the Mainland China market, taking Hong Kong and Macau as the base and connection, grasp 5G business development opportunities, greatly expand the integrated information services, resolutely implement new development philosophy and strive for further achievements on the way forward.”
The first to market predictive analytics product for SKAdNetwork will be available in early spring
AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates.
SKAdNetwork is about to become a major part of campaign measurement and optimization on iOS, following Apple’s latest privacy changes. This deterministic attribution framework provides advertisers with some data on their iOS campaigns, and while Apple has been continuously making updates to improve its offering to advertisers and app developers, it also introduces critical limitations.
To equip advertisers with the ability to continue driving positive results and accurately enhance their campaigns, AppsFlyer has added a new suite to its set of iOS 14 solutions – SK360. This comprehensive suite of tools enables brands to configure and optimize their conversion value, validate their data & keep it fraud free, and integrate with their choice of partners, all through a dedicated, centralized analytics dashboard. Networks such as Facebook, Twitter, Snap, ironSource and dozens of others have already signed on to ensure that relevant data such as postbacks and conversion value schemas are seamlessly delivered to AppsFlyer and any chosen partners.
“We’ve been working closely with AppsFlyer to deliver a fully operational plug-and-play SKAdNetwork solution in record time,” said Liwei Chen, Staff Product Manager, Twitter. “The solution was designed together to validate all advertisers’ needs from SKAdNetwork are met: data trust, granularity, optimization and measurement. This is another exciting step for advertisers, delivering upon our promise of helping drive business success while maximizing end-user privacy.”
PredictSK, AppsFlyer’s predictive analytics solution for SKAdNetwork will be officially rolled out later this year, in line with Apple’s ATT enforcement, as part of the company’s SK360 suite. One of SKAdNetwork’s limitations is the very short window advertisers are expected to rely on for measuring campaign performance. With only 24 hours of user activity to work with, optimization is nearly impossible. With PredictSK, advertisers will be able to leverage early signals of engagement (first 24-72 hours) to predict long-term campaign performance. PredictSK puts mobile attribution in SKAdNetwork on ‘auto-pilot’, removing the measurement and timing barriers and allowing advertisers to maintain and strengthen their competitive edge in this new reality.
“Since the very beginning, AppsFlyer has been leading iOS 14 innovation, with full transparency to us about the solutions as they became available,” said Dmitry Pinchuk, VP Marketing, SocialPoint. “As a privacy-oriented brand, it was imperative to us that we get on board with the new privacy features for iOS 14. AppsFlyer has helped us understand the new rules, workarounds and successfully drive marketing success.”
“Our guiding star has been and always will be the advertisers’ needs,” said Barak Witowski, Vice President, Core Product, AppsFlyer. “As part of our holistic set of iOS solutions, AppsFlyer’s SK360 suite will empower brands to eliminate the uncertainty brought on by limited data availability and limited measurement capabilities, while maintaining end user privacy, by combining multiple solutions for maximum coverage. Moreover, PredictSK will enable measurement across all user events to quickly and accurately predict user LTV, helping advertisers save precious time and money. With SK360, Advertisers can stay in the driver’s seat while complying with the strictest privacy requirements.”
About AppsFlyer AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.
Having hosted multiple high-level conferences across the globe, World Cloud Show (WCS) has established itself as the one of the world’s biggest and elite cloud show series. While it has proven itself as the quintessential cloud event, World Cloud Show has a reputation of getting global experts, investors, and cloud entrepreneurs all under one roof consistently, edition after edition.
Taking place on 29 March 2020, World Cloud Show – KSA is endorsed by Saudi Cloud Computing Association. With Oracle as the headline sponsor and Darktrace as the lead sponsor, the show will feature keynotes from thought-leaders and industry experts, private networking sessions, secure audio-visual meetings, private meetings and more.
“Oracle Cloud is fast becoming the preferred digital transformation platform for private companies, public sector organisations, and tech startups in Saudi Arabia,” said Fahad Al Turief, Country Leader – Saudi Arabia, Oracle. He also added, “Leading organisations across diverse sectors, including Saudi Railway Company, Arabian Centres Company, King Abdullah Institute of Medical Research (KAIMRC), Awini app and several more have deployed Oracle Cloud offered by our cloud region in Jeddah to unlock innovation faster and drive new business growth.”
“Like many other nations, Kingdom of Saudi Arabia is rethinking its tech strategy as a response to the post-pandemic situation and is poised to become a global leader in the Cloud space,” said Mithun Shetty, CEO of Trescon. He further added, “World Cloud Show will digitally connect key players in the cloud computing world to help the Kingdom of Saudi Arabia a connected ecosystem with strong disaster recovery capabilities.”
The show will be hosted on the virtual events platform Vmeets to help participants network and conduct business in an interactive and immersive virtual environment. Participants can also engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.
A ground-breaking collaboration of experts
Eager to keep the momentum from its previous editions, World Cloud Show will feature prominent experts such as Fahad a. Alhamed, Chairman of the Board, Saudi Cloud Computing Association; Dr Fatmah Ba Othman, the President, AI Society Member of G20 Task Force, Founder & President of AI Society; Badar Khan, Director of Digital Mobility, NEOM; Arwa Alhamad – Cyber security Expert, Advocate to Cyber Security and Women Enablement, Cyber Security Director, Saudi Telecom Company; Mohammed Mahnashi – Information Technology Advisor, Ministry of Foreign Affairs, Saudi Arabia; Muhammad Tariq Ahmed Khan – Head Of IT, Arab National Bank and over 30 other industry leaders.
World Cloud Show – KSA will cover current topics including IT Infrastructure in the era of Datacentres and Cloud, Cloud framework and security strategies for the KSA Government Authorities, Datacenters: A lever for transforming the technological landscape, Cloud Transformation for the Oil & Gas IT Infrastructure: when Cloud meets IoT and much more.
World Cloud Show – KSA is officially sponsored by Headline Sponsor – Oracle; Lead Sponsor – Darktrace; Gold Sponsor – Nutanix.
To register your interest to attend WCS – KSA, visit World Cloud Show – KSA, bit.ly/3abKlJ9.
About World Cloud Show
World Cloud Show takes place in strategic locations across the world which gathers pre-qualified CIOs, CEOs, CTOs, Heads of Research, Industry Practitioners, IT Decision Makers and Experts in Cloud Computing among others from cross-industry verticals.
The show features exciting keynotes, government and enterprise use-case presentations, product showcase, panel discussions and tech talks to discuss the latest challenges and explore latest applications of cloud-based solutions.
For further details about the announcement, please contact: Karthik A Marketing Lead Trescon marketing@tresconglobal.com
